Andrew Stroupe
Denver,NC
Summary
Medical Device Sales Manager with over 17 years experience in biological implant sales, targeting surgical specialties that include: orthopedics, spine/neurosurgery, cardiovascular, wound, and plastic reconstructive. Promoted based on hard work and diligence that translated to high performance results. Years of new business development experience, spanning multiple disciplines within medical device field. Successful as an individual contributor and a leader, breaking through barriers to drive territory growth. Strong clinical experience and deep knowledge of allograft/biologic products and donation-transplantation medical processes. Substantial experience in vendor conversion with large IDNs.
Overview
29
29
years of professional experience
Work History
Eastern Area Cardiovascular Regional Manager
LifeNet Health
Virginia Beach, VA
10.2018 - Current
- Recruited to this marketed leader, international biological implants/surgery company, 400 million annual revenue.
- Lead regional operations in Eastern US, managing 5 Distributor territories with over $17 million in CV bio-implant annual revenue, and expectation of YOY growth.
- Drive contract negotiations with large IDNs and GPO/RCP's.
- Present Continuing Education and Product Inservices to OR hospital staff.
- Responsible for planning and implementing strategies to ensure revenue budget is met and region's strategic service goals are met.
- Develop Distributor and Distributor Sales Representatives and coach them on performance. Conduct field travel with sales representatives within region as well as performing business reviews.
- Develop Distributor relationships, key supply chain contacts, and other key decision making personnel in region. Ensure team upholds relationships developed including conducting regular business reviews with IDNs and Distributors.
- Ensure all Distributor Representatives within region complete all required training such as compliance, product, sales, or other required company training.
- Increased Cardiac and Vascular Sales by $1 million each from 2019 to 2021 in challenging "COVID19" market.
- Top vendor conversions: UF Health Shands, Christ Hospital, Citrus Memorial, WVU Pediatric, and University of Maryland.
- Level Up Program Graduate 2021.
- LifeNet Health "PROUD" Award 2021.
Senior Bio-Implant Specialist/East Team Lead
LifeNet Health
Virginia Beach , Virginia
03.2004 - Current
- Lead territorial operations, managing over $6 million territory bio-implant revenue in NC, SC, TN, and VA. Targeting surgical specialties: orthopedics, spine, skin, and wound.
- Trained strategic partner representatives on education and sales strategies for c0-promoted products, through group presentations and one-on-one involvement.
- Active within sales process from IDN/GPO level to OR Supply Chain and Physician/Surgeon levels. Implemented best practices to increase Distributor partnerships, OR Supply Chain, and Clinical relationship development, and Physician engagement.
- Promoted to Eastern Area Team Lead to provide work direction and guidance to Area Sales Representatives for purpose of achieving high level of performance with duties including hiring, motivating, coaching, counseling, training, and problem solving.
- "Bio-Implant Specialist of the Year", 2010
- "Circle of Excellence Award", 2013, 2015
- "Arthroflex Product Champion Award", 2015
- "Region of the Year Award", 2013, 2014, 2017
- "Best in Class Award", 2017
- Sales Advisor Council Member
- Southeast Region Team Mentor
- Promoted to East Area Team Lead, April 2017
- CTBS Certification, November 2017
- Promoted to Senior Bio-Implant Specialist, May 2017
- Over 5 IDN primary vendor conversions to LifeNet Health from competitors (Novant Health, Mission Health, Iredell Memorial, Tennova Physician Regional, and Caromont Health)
- Since realignment of territory geography in 2012, increased annual sales by over 94% (2012 Actual - $3,584,032/2017 Actual - $6,957,336)
- Novant Health Primary Vendor Conversion in 2016 resulted in nearly $1.7 million in increased annual revenue (Novant Volume 2016 - $700K, Novant Volume 2018 $2.4 million)
Pharmaceutical Sales Representative
Andrx Pharmaceuticals
Westin, FL
04.2002 - 01.2004
- Educated and persuaded designated target physicians regarding upper respiratory, pain, and cholesterol medication in highly competitive and mature market using clinical studies, marketing materials, and interpersonal skills to garner written prescriptions.
- Launched new cholesterol medication (Altocor)
- Ranked among top 60 of 450 representatives nationwide
- Consistently maintained top performance status among district reps
- Top performer in district with Entex ER (new decongestant product), Q4, 2002, and Q1 2003
Sales Representative
Blue Ridge Wholesale (E&J Gallo)
Charlotte, NC
12.2000 - 04.2002
- Visited retail grocery store accounts in a designated territory and presented new products and wines for display to buyers. Responsibilities included ordering, marketing, merchandising, and distributing all E&J Gallo wine products.
- Recruited to E&J Gallo National Sales Training Program
- 103% monthly quota average for wine sales, (2001)
- Represented 22,000 cases of sales, (2000-2001)
Teacher/Coach
Carmel Middle School
Charlotte, NC
01.1997 - 12.2000
- Taught accelerated and standard sixth grade language arts, social studies, and reading classes. Coached boy's soccer team and assisted with boy's football team.
- Helped school obtain exemplary End-Of-Grade Test Scores, (1998, 2000)
- Communicated frequently with parents, students and faculty to provide feedback and discuss instructional strategies
- Planned and implemented integrated lessons to meet national standards
- Held conferences with parents to address questions, discuss academic progress and encourage learning goals
Education
Bachelor of Science - Education
East Carolina University
Greenville, NC12.1996
Skills
- Territory Sales Management
- Budget Management
- Strategic and Tactical Planning
- Leadership
- Training
- Sales Coaching
- Strategic Partnerships
- New Market Entry/Product Rollouts and Introduction
- Maximizing ASP
- RFP, GPO, IDN Contract Negotiations
- IDN Relationships
Timeline
Eastern Area Cardiovascular Regional Manager
LifeNet Health
10.2018 - Current
Senior Bio-Implant Specialist/East Team Lead
LifeNet Health
03.2004 - Current
Pharmaceutical Sales Representative
Andrx Pharmaceuticals
04.2002 - 01.2004
Sales Representative
Blue Ridge Wholesale (E&J Gallo)
12.2000 - 04.2002
Teacher/Coach
Carmel Middle School
01.1997 - 12.2000
Bachelor of Science - Education
East Carolina University
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