Drew Hollinger
Miami,FL
Summary
At Fixated, my current role as a Creator Partnerships specialist focuses on fostering relationships with emerging content creators and enhancing our platform's presence across various social media channels. My experience in client engagement, problem-solving, and presenting ensures that I effectively communicate Fixated's value proposition and drive substantial growth. Previously, I managed ad campaigns for travel and restaurant clients with Roku, delivering exceptional service and insightful analytics. Our team's collaborative efforts to exceed client expectations and ensure strategic planning are a testament to our dedication to innovation and customer satisfaction.
Overview
5
5
years of professional experience
Work History
Creator Partnerships Manager
Fixated
Miami, FL
11.2024 - Current
- Utilize various prospecting methods to identify emerging content creators and engage them to partner with Fixated
- Develop a thorough understanding of Fixated's services and value proposition to creators
- Educate prospective partners on how Fixated’s content expertise can help them grow consistently and meet or exceed sales targets
- Participate in weekly individual and team review meetings to track accomplishments and progress
- Provide feedback to the company on both individual and team performance metrics
- Collaborate with management and the wider team to analyze and identify new opportunities for revenue generation
- Assist Fixated in strategically growing its presence on platforms like YouTube, Snap, and Microsoft
LCS Travel & Restaurant Client Services Coordinator, Ad Revenue & Marketing Solutions Team
Roku Inc.
05.2022 - 10.2024
- Worked in partnership with Client Services and Sales counterparts to help provide top-tier service to advertisers
- Supported day-to-day client deliverables across the pre-sale and post-sale lifespan of campaigns
- Owned efforts and managed resources for clients such as screenshots, pacing charts, templates, invoices & mocks
- Collaborated with CS/Sales and Measurement, Inventory, and Ad Operations teams to troubleshoot discrepant campaign planning, trafficking, and invoicing
- Monitored pacing and performance of campaigns and created insightful wrap decks
- Owned all Roku billing efforts at month close, from validation to invoice tracking to payouts
- Worked with the AR Collections Team to adjust invoices and issue credit memos to expedite client payment
- Recognized advertising revenue for all active campaigns monthly with AMs and the Accounting/AR Audit process
Creator & Brand Partnerships Coordinator
Studio71, LP
08.2021 - 05.2022
- Researched growth & trends within YouTube, TikTok, Facebook, Snapchat, and the overarching digital landscape
- Assisted the Senior Director for talent & branded partnerships with their initiatives
- Supported in the development of pitch materials/presentations and business development interests
- Drafted & updated contracts: custom materials, creator, distribution, and service agreements
- Ensured Salesforce and project management systems were up to date with the latest information
- Worked with the finance department to ensure invoices are submitted accurately and on time
- Ran point on smaller negotiations, proactive pitches, and branded content sales promotions
- Audited over 1000 prospect clients' records with Excel and Salesforce to promote outreach
- Proposed marketing concepts that leveraged insights from platform engagement
- Built relationships with brands and agencies in an effort to secure new business
- Actively participated in department and team brainstorms
- Administrator of Studio71’s merchandise program
Executive Assistant & Influencer Marketing Manager
Vintage Souls
09.2020 - 08.2021
- Weekly inventory reports
- Social media managing posts and content
- Shopify manages orders, refunds, and website editing
- Expense reports
- Event planning for photoshoots and parties
- Daily errands
Education
Bachelor of Arts - Public Relations, Advertising, and Applied Communication
Quinnipiac University
Hamden, CTThe Pennington School
Pennington, NJ06.2012
Skills
- Innovative problem-solving
- Storytelling
- Effective communication
- Industry standards
- Teamwork
- Teamwork and collaboration
- Problem-solving
- Time management
- Attention to detail
- Problem-solving abilities
- Multitasking
- Reliability
- Active listening
- Adaptability and flexibility
- Decision-making
- Task prioritization
- Self motivation
- Professionalism
- Project management
- Time management abilities
- Presentations
Timeline
Creator Partnerships Manager
Fixated
11.2024 - Current
LCS Travel & Restaurant Client Services Coordinator, Ad Revenue & Marketing Solutions Team
Roku Inc.
05.2022 - 10.2024
Creator & Brand Partnerships Coordinator
Studio71, LP
08.2021 - 05.2022
Executive Assistant & Influencer Marketing Manager
Vintage Souls
09.2020 - 08.2021
Bachelor of Arts - Public Relations, Advertising, and Applied Communication
Quinnipiac University
The Pennington School
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