Andrew Trujillo
Arlington Heights,IL
Summary
Senior management professional, bringing strategic leadership and operational excellence to drive organizational success. Skilled in project management, team collaboration, and process optimization with keen focus on achieving results. Adept at navigating complex challenges, fostering culture of accountability, and adapting to evolving business needs. Known for strong decision-making, effective communication, and building high-performing teams.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Manager, Campaign Management
Walmart Connect
05.2021 - Current
- Lead and develop a team of up to 12 Campaign Managers supporting the Food SBU, overseeing execution of $140M in annual ad revenue.
- Ensure 100% campaign launch accuracy and delivery-in-full while consistently meeting or exceeding client KPI benchmarks.
- Created and implemented an incremental revenue playbook, enabling sales partners to deliver $3.5M in unplanned incremental revenue in FY24.
- Designed and standardized communication and operational processes across the SBU, improving launch efficiency and reducing campaign errors.
- Serve as point of escalation for training, onboarding, and development within the Client Services organization. Lead the process in revamping the training and onboarding for new hires.
- Partner cross-functionally with Sales, Search, Product, and Operations to remove roadblocks and scale best practices.
- Collaborated with Search leadership to develop a Search Forecasting Dashboard and help build Walmart’s Search program.
Manager, Paid Search
Wavemaker
07.2019 - 05.2021
- Primary client lead for Office Depot and Tiffany & Co., managing $120M in combined ad spend and driving over $1B in revenue.
- Developed and executed Paid Search strategies across retail and luxury verticals.
- Led, mentored, and developed junior team members across multiple accounts.
- Optimized campaigns against strict KPI targets, delivering significant year-over-year growth.
Media Manager
Performics
05.2018 - 07.2019
- Owned Paid Search strategy and execution for Kohl’s retail account, delivering over $1B in revenue through Search.
- Led vendor calls, client presentations, and strategic performance reviews. Also managed budget forecasting, modeling, and pacing across large-scale accounts.
- Trained and managed junior team members while partnering with cross-functional teams to achieve performance goals.
SEM Analyst
Merkle
01.2017 - 05.2018
- Managed Paid Search campaigns across multiple lines of business for HBO and Sur La Table.
- Executed bid optimizations, testing strategies, and performance enhancements to meet client objectives.
- Mentored new analysts and supported campaign execution across platforms.
Education
Bachelor of Science in Business Administration - Marketing
Duquesne University
Pittsburgh, PA05.2015
Skills
- Campaign & Media Strategy
- Retail Media & Paid Search
- Budget Planning, Forecasting & Optimization
- Client & Stakeholder Leadership
- Team Development & Coaching
- Advanced Excel & Data Manipulation
- Cross-functional collaboration
- Strategic planning
- Operations management
- Data-driven decision making
Certification
- Google Ads Certification (2023 – Present)
- Microsoft Ads Certification (2023 – Present)
- Amazon Ads Certification (2023 – Present)
- Walmart Ads Certification (2023 – Present)
Honors & Awards
Partner of the Year – Office Depot (2019) | Awarded across all lines of business, $1B+ Search Revenue Achievement – Kohl’s (2018), Search Engine Land Award Shortlist – Best Enterprise SEM Initiative (2017), Drum Search Award – HBO NOW App Marketing (2017)
Timeline
Senior Manager, Campaign Management
Walmart Connect
05.2021 - Current
Manager, Paid Search
Wavemaker
07.2019 - 05.2021
Media Manager
Performics
05.2018 - 07.2019
SEM Analyst
Merkle
01.2017 - 05.2018
Bachelor of Science in Business Administration - Marketing
Duquesne University