Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Andrew Wankum

Denver,CO

Summary

Hi! I'm Andrew Wankum, a experienced Senior Paid Media Specialist with a background in digital marketing, honed within fast-paced agency environments. My expertise lies in Google Ads, Google Tag Manager, Google Merchant Center and various programmatic buying platforms.

I excel in leveraging data-driven insights to drive exceptional results and ROI for clients, navigating complex digital advertising initiatives from inception to successful execution.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Paid Search Manager

Green Line Digital
08.2024 - Current
  • Uploaded, updated, and maintained accurate product data (titles, descriptions, prices, custom labels) for eCommerce and automotive clients.
  • Regularly review product feeds within Google Merchant Center for errors, missing attributes, or policy violations and resolve issues to ensure smooth listing performance.
  • Utilized product feeds within Google Ads for Google Shopping and Performance Max campaigns and optimize feed content for better targeting and ROI.
  • Managed search engine marketing budgets and tracked campaign performance.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Collected and analyzed data to improve strategies.

SENIOR PAID MEDIA SPECIALIST

PIN Business Network
09.2023 - 08.2024
  • Created, managed, optimized, and assisted in strategy creation for dozens of Google ads, LinkedIn, Meta, Basis, Simplifi, and Stackadapt campaigns.
  • Conducted in-depth analysis of campaign data and performance metrics to make data-driven decisions and recommendations for continual improvement and optimization.
  • Managed the transition of our budget management software from Shape to Adpulse.
  • Created and audited several Google Tag Manager accounts
  • Created and presented decks to present paid media results to clients.

Digital Marketing Specialist

VEA Technologies
07.2021 - 09.2023
  • Created, managed, optimized, and assisted in strategy creation for dozens of Google ads, LinkedIn, and Choozle campaigns.
  • Utilized Google Analytics and other tools to track KPIs, analyze data, and provide actionable insights to improve overall digital marketing strategy.
  • Created yearly budget reports based on the industry's historical data and account-specific data.
  • Worked on accounts that spanned several industries such as healthcare, automotive accessories, construction, event venues, tour companies, interior design, local & cross-country movers, law offices, landscaping, and internet service providers.

Education

Bachelor - Marketing

Iowa State University
Ames, IA
11-2020

Minor - Management

Iowa State University
Ames, IA
11-2020

Skills

  • Google Ads
  • Google Tag Manager
  • Google Merchant Center
  • Google Ads Editor
  • Microsoft Ads
  • Vehicle Listing Ads
  • Meta Ads
  • Stackadapt (Programmatic)
  • Basis (Programmatic)
  • Choozle (Programmatic)
  • Simplifi (Programmatic)
  • Adpulse
  • Shape
  • Creatopy
  • Instapage
  • Landingi
  • GA4
  • Keyword Research
  • Conversion Tracking
  • Keyword Research
  • Landing Page Optimization
  • A/B Testing
  • Google Suite
  • Pivot Tables

Certification

Google Ads - Search

Google Ads - Shopping

Google Ads - Video

Google Ads - Display

Timeline

Paid Search Manager

Green Line Digital
08.2024 - Current

SENIOR PAID MEDIA SPECIALIST

PIN Business Network
09.2023 - 08.2024

Digital Marketing Specialist

VEA Technologies
07.2021 - 09.2023

Bachelor - Marketing

Iowa State University

Minor - Management

Iowa State University

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