Andrew Wetmore
Denver,CO
Summary
Dynamic designer with a proven track record in e-commerce and digital marketing. Expertise in UI design, content creation, and Klaviyo email marketing, driving significant organic traffic growth and engagement.
Overview
9
9
years of professional experience
Work History
Freelance Senior Designer
Day Job
Denver, Colorado
09.2025 - Current
- Brand & graphic design
- Designed innovative visual concepts for marketing campaigns and brand initiatives.
- Created user-friendly interfaces for web and mobile applications using design software.
- Developed branding materials including logos, brochures, and promotional graphics.
- Produced high-quality designs that effectively communicated complex messages to target audiences.
Freelance Graphic Designer
Self Employed
Denver, CO
01.2018 - Current
- Create customized graphic designs for diverse clients, including individuals and companies.
- Design cover art for a diverse range of artists including singers, rappers, producers, and musicians.
- Design visually appealing websites for individuals and companies.
- Design menu layouts and developed branding strategies for various restaurants and bars.
- Design merchandising graphics for clothing brands, artists, and musicians.
- Developed and managed a digital media brand, collaborating with artists to achieve a social media following of 60k.
Brand Manager - Ecommerce and Digital Marketing
Madhappy
Denver, CO
01.2022 - 02.2026
- Managing a small e-commerce team responsible for operating our Shopify commerce platform.
- Working cross collaboratively with other stakeholders.
- Managing product listings by uploading and tagging images, optimizing product meta fields, and enhancing SEO performance, resulting in 560% YoY organic traffic growth.
- Executing daily merchandising of main collections using Searchspring's Relevancy Platform™, ensuring optimal product presentation.
- Successfully designed and launched three revised websites to drive higher sales and engagement, increasing site traffic to 2,206% YoY across all channels.
- Managing daily website updates, including home screen and navigation imagery, navigation pages, and editorial content.
- Helped navigate and scale into the Japanese market by managing website operations, including images, products, and site maintenance.
- Development and execution of Klaviyo email marketing campaigns, enhancing customer engagement.
- Creating and editing engaging Instagram feed posts and images leading to an average gain of 52,000 followers YoY.
- Creating and assisting with feed and story posts for Japan Instagram channels.
- Editing and retouching videos and images for our social and e-commerce channels to enhance brand presentation.
E-Commerce Associate
Madhappy
Denver, CO
01.2020 - 01.2022
- Edited and retouched product photography for e-commerce and social media channels, establishing enduring standards and guidelines.
- Began working with our Shopify platform by uploading and tagging images, and optimizing product meta fields.
- Managing daily website updates, including home screen and navigation imagery, navigation pages, and editorial content.
- Creating and editing engaging Instagram feed posts and images.
- Editing and retouching videos and images for our social and e-commerce channels to enhance brand presentation.
Graphic Design Intern
Madhappy
Denver, CO
01.2019 - 01.2020
- Collaborated with the head graphic designer to create product graphics for production and sale.
- Assisted in creating VLPs and preparing technical specifications for product finishers.
- Assisted in the creation of tech packs for product finishers.
- Developed visually appealing templates for social media channels.
- Edited and retouched images to enhance visual appeal for social media channels.
- Assisted with the setup and operational readiness of pop-up retail locations.
Education
Some College (No Degree) - Communication Design
Metropolitan State University of Denver
Denver, COSkills
- Adobe Suite
- Klaviyo Email Marketing
- Shopify Commerce Platforms
- Social Media Platforms
- Searchspring Product Merchandising
- SEO
- UI Design
- Content Creation
- Figma
Timeline
Freelance Senior Designer
Day Job
09.2025 - Current
Brand Manager - Ecommerce and Digital Marketing
Madhappy
01.2022 - 02.2026
E-Commerce Associate
Madhappy
01.2020 - 01.2022
Graphic Design Intern
Madhappy
01.2019 - 01.2020
Freelance Graphic Designer
Self Employed
01.2018 - Current
Some College (No Degree) - Communication Design
Metropolitan State University of Denver