Andrew Whitehead
New Providence,NJ
Summary
- Effective cross functional leader, with foundational experience across strategy and operations, marketing, and leadership; proficient at building high performing teams with a culture of strong behaviors and accountability
- Expertise in strategic brand management, market analysis, product positioning, marketing, business development and account management to drive profitability and solution viability
- Innovative strategist and forward-thinking business leader, adept at identifying and capitalizing on opportunities; develop strategies to expand brand presence and rapidly grow market share
Overview
14
14
years of professional experience
Work History
Executive Director, Strategy and Operations, Corporate Affairs
BRISTOL-MYERS SQUIBB
10.2023 - 10.2024
- Active involvement in establishing capacity-building efforts for naive clinical trial sites in underserved communities through leadership in regional clinical operations, development operations, advocacy, and corporate affairs
- Co-led BMS in developing an evolved health equity strategy to drive flagship programs while integrating strategically and conducting inclusive research worldwide
- Led equitable growth strategy work across Hematology and Oncology, identifying and closing gaps in access to care related to early detection, screening, and diagnosis
- Engaged in close partnership with the I&D council to integrate health equity principles and behaviors throughout the entire organization. Facilitated various initiatives encompassing marketing excellence, workshop in a box, groundwater experience, and brand planning
- Worked collaboratively with stakeholders to utilize business insights and analytics in order to drive the health equity strategy by identifying key metrics and growth opportunities
- Aligned Corporate Affairs initiatives with the overall corporate strategy, accelerating achievement of business objectives
- Streamlined operations and introduced frameworks and governance within Corporate Affairs, leading to enhanced efficiency and effectiveness
- Successfully managed the Corporate Affairs budget, ensuring adherence to financial targets and optimizing resource allocation in a resource constrained setting
- Implemented collaborative approaches to improve ways of working and achieve synergy in executing Corporate Affairs strategies across different areas
Region Business Director (Hematology)
BRISTOL-MYERS SQUIBB
08.2021 - 10.2023
- Developed and implemented regional business strategies, effectively driving market share growth by 4.5% while also increasing revenue
- Managed a regional sales team of over 70 employees, overseeing performance goals and ensuring continuous progress through coaching and professional development opportunities within the Hematology portfolio
- Identified opportunities, threats, and trends through comprehensive market analysis to drive growth
- Built and maintained strong relationships with key customers, healthcare professionals, and stakeholders to enhance access, brand loyalty and market presence
- Played a key role in co-leading the Hematology field sales restructure, resulting in increased effectiveness and successful achievement of budget targets.
Director, Sales Strategy (Oncology)
BRISTOL-MYERS SQUIBB
07.2020 - 08.2021
- Overachieved internal and external performance expectations by driving sales strategy, analytics, and planning efforts for the highly competitive Oncology salesforce
- Effectively guided the operations team in maintaining consistent communication channels, executing strategic initiatives, and driving innovation in backend systems such as OneLook, Veeva, AlignOne
- Created a collaborative community and academic team within the Oncology salesforce, introducing the position of an Institutional Business Manager
- Collaborated with cross-functional teams to develop and implement innovative tactics (Incentives, HighP, GoodWorks).
Senior Product Manager/Product Manager
BRISTOL-MYERS SQUIBB
06.2017 - 07.2020
- Led strategy, messaging, training and execution for consecutive week launches of two 1L NSCLC products (227/9LA), including the first ever virtual launch readiness meeting.
- Strategically led the 2L NSCLC business, surpassing both internal and external expectations in a highly competitive market despite a declining IO eligible market
- Developed and implemented strategies to boost 2L market share, establishing BMS as a frontrunner in NSCLC ahead of 1L releases
- Successfully implemented chemo user flag and 2L smart alerts for improved targeting and increased engagement.
District Business Manager
Bristol Myers Squibb
05.2014 - 06.2017
- Successfully led 4 product launches within a span of 3 years for the Long Island and Midwest districts
- Recruited, trained, and retained high-performing individuals who contributed to the successful launch, resulting in two district performances ranking among the top three in both divisions with 150% achievement of goals
- Strategically led team to focus on prioritized targets: 2L NSCLC, Multiple Myeloma, 1L rec/met SCCHN, cML, and cHL with Oncologists, Radiation Oncologists, and DO
- Implemented marketing strategies that led to a YTD total market share of 61.4% in NSCLC, surpassing the national average by 4%
Associate Manager of Sales Operations
Bristol Myers Squibb
05.2013 - 05.2014
- Led the sales Operations core team working directly with T&A, IC, Legal and FFE to standardize operations role; introduced InterAct, myComp and OneLook
- Coordinated venues, themes, logistics and project management for POAs
- Played an integral role in core team activities such as salesforce sizing, org restructure, and IC development and training
Territory Business Manager
Bristol Myers Squibb
04.2011 - 04.2013
- Enhanced promotion efforts for Atripla, Reyataz, Sustiva, and Baraclude by consulting with infectious disease physicians, KOL's, academic researchers, and case managers in the Bronx and Manhattan Central territory.
- Collaborated with Matrix team to gain access in historically limited/no access hospitals and clinics
Education
UNIVERSITY OF CONNECTICUT
Storrs, Connecticut05-2003
Skills
- Strategic Sales Planning/Growth
- Leadership
- Market Research/Analytics
- Relationship-Building/Retention
- Training/Development
- Budget Management
- Organizational Design
- Cross Functional Experience
Timeline
Executive Director, Strategy and Operations, Corporate Affairs
BRISTOL-MYERS SQUIBB
10.2023 - 10.2024
Region Business Director (Hematology)
BRISTOL-MYERS SQUIBB
08.2021 - 10.2023
Director, Sales Strategy (Oncology)
BRISTOL-MYERS SQUIBB
07.2020 - 08.2021
Senior Product Manager/Product Manager
BRISTOL-MYERS SQUIBB
06.2017 - 07.2020
District Business Manager
Bristol Myers Squibb
05.2014 - 06.2017
Associate Manager of Sales Operations
Bristol Myers Squibb
05.2013 - 05.2014
Territory Business Manager
Bristol Myers Squibb
04.2011 - 04.2013
UNIVERSITY OF CONNECTICUT