Andrew Wireman
Chicago,IL
Overview
9
9
years of professional experience
1
1
Certification
Work History
Supervisor, Client Strategy
Audacy
12.2022 - Current
- Executive Leadership & Portfolio Growth: Lead and develop a team of Senior Client Success Strategists, setting performance standards and optimizing operational efficiency to ensure sustained growth and high-level client management across the entire advertiser portfolio.
- Strategic Media Solution Development: Spearhead the development and execution of holistic media solutions, serving as the subject matter expert responsible for integrating all owned, operated, and digital extension products (digital audio, radio, OTT, etc.) into high-value packages for top-tier clients.
- Audience Intelligence & Strategic Storytelling: Conduct advanced market research and translate complex audience/consumer data into compelling narratives that advise advertisers on optimal platform allocation and media investment strategy.
- Performance Optimization & Attribution: Analyze campaign performance by utilizing advanced Web and Foot-Traffic attribution data to measure success, proactively optimizing campaigns against client KPIs and maximizing Return on Investment (ROI).
Senior Client Success Strategist
Audacy (Formerly Entercom Communications)
05.2021 - 12.2022
- Drove Integrated Marketing Campaigns for Key account clients, agencies, and new developmental business by strategically leveraging Audacy's over-the-air, digital, attribution, and experiential offerings.
- Consulted on Client-Needs-Analysis meetings and developed strategic sales proposals that maximized packaging of Audacy offerings to drive revenue and hit Key Performance Indicators (KPIs).
- Managed the full post-sale cycle, overseeing campaign performance, measurement/optimizations, and proactively identifying areas of account growth and renewal opportunities.
Account Manager
Entercom Communications
05.2019 - 05.2021
- Managed a $5M+ book of business , overseeing all critical project management, creative production and trafficking, impression delivery forecasting, and financial recapping.
- Initiated and managed internal cross-functional project requests to assign asset production across digital, promotions, on-air staff, and programming departments to successfully execute client programs and activations.
- Conducted deep-dive analysis of local market competitors and advertisers to better understand spend patterns and develop strategies to increase market share
Lead Promotions Assistant
Entercom Communications Corp.
05.2017 - 05.2019
- Guided and oversaw all efforts across 15–20 projects, events, and promotions per month, managing full lifecycle from preparation and planning to execution.
- Collaborated effectively with programming, sales, on-air staff, and digital departments to fulfill complex project requests for client and station promotions.
- Maintained full compliance by ensuring all promotions, paperwork, and contractual agreements adhered to regulations prior to event/promotion execution
Education
Bachelor of Science - Arts And Entertainment Management
Indiana University, Bloomington
Bloomington, Indiana, IN05-2017
Skills
- Strategic Media & Sales Leadership: Sales Leadership, Media Sales and Strategy, Advertising, Sponsorship / Entitlements
- Digital Platforms & Analytics: Digital Media (Email / OTT/ Programmatic / Search / Social), Attribution, Data Optimization, Audience Insights
- Audio Expertise: Audio (Broadcast, Digital, Podcast, Play By Play)
- Business Operations
Accomplishments
Radio Ink '30 and Under' Superstar, Class of 2024
Certification
Google Ads (Google), Marketing Foundations (Trade Desk), Amazon DSP (Amazon).
Timeline
Supervisor, Client Strategy
Audacy
12.2022 - Current
Senior Client Success Strategist
Audacy (Formerly Entercom Communications)
05.2021 - 12.2022
Account Manager
Entercom Communications
05.2019 - 05.2021
Lead Promotions Assistant
Entercom Communications Corp.
05.2017 - 05.2019
Bachelor of Science - Arts And Entertainment Management
Indiana University, Bloomington