Andrew Benson

• Led all organic social media efforts at the National Park Foundation (NPF)
• Identified and packaged stories from NPF's grants database
• Identified and packaged stories from NPF colleagues across program, philanthropy, and corporate teams
• Developed channel-specific content to elevate tentpole moments; National Park Week, 'My Park Story,' and calendar year-end
• Coordinated collaborative social media posts with corporate and programmatic partners to share NPF's impact with a larger audience
• Worked closely with the National Park Service to coordinate messaging and identify opportunities for collaboration
• Worked with partners to develop content that shares NPF's impact and supports our partners' business goals
• Evaluated, negotiated, and contracted with vendors.

• Planned and executed cross-platform communications activities for a US Supreme Court decision (Mahanoy Area School District v. B.L.)
• Initiated and developed a podcasting content partnership with Filmnation Entertainment
• Evaluated and negotiated with CRM vendors (contracted with Salesforce)
• Drafted and coordinated statements and events on behalf of SPLC and with external partners
• Drafted promotional materials, social content, press releases and blog posts
• Led and executed a landscape analysis to inform SPLC's strategic planning efforts
• Developed and implemented SPLC's calendar year end digital fundraising campaign

• Responsible for budgeting and implementation of an integrated communications, marketing, and engagement strategy to achieve donor engagement, facilitate conservation action, support policy outcomes, and build member / prospect interest and retention in support of a four-year $40 million capital campaign.
• Worked with department directors, senior level staff and trustees in the development of communications and marketing efforts.
• Responsible for multiple vendors performance and execution in support of the Connecticut chapter's marketing and communications goals. Vendors include agency of record, social media contractors, graphic designers, and media producers.
• Expanded our media partnership with CT Public Media and produced original programming, "The Healing Power of Nature"
• Led crisis communications efforts protecting the reputation of The Nature Conservancy

Primary Responsibilities:

• Social media
• Media relations
• Web content and management
• Photo/video creation, organization and management
• Developing digital programming for member and donor audiences

Support Functions:

• Communications and Marketing Strategy
• Engaging New and Diverse Audiences
• Signature Event Planning and Execution

Highlights:

• Expanded face to face capacity through volunteer engagement and training
• Led execution and development of online engagement opportunities during the COVID-19 Pandemic

Professional Development:

• Served as state ambassador for TNC's Young and Emerging Professionals resource group
• Led the development of a Connecticut Environmental Young Professionals Network
• Collaborated with colleagues to develop a regional plan for engaging new audiences.
• Solicited local businesses for engagement in TNC's marketing campaigns and programs
• Managed contractors and volunteers directly

• Served as the primary administrator for New Jersey and Pennsylvania chapters' social accounts
• Created engaging content and developed evergreen content
• Worked within Sprout Social and Adobe Social content management systems

• Drafted donor and VIP correspondence on behalf of the CEO
• Worked under tight deadlines with senior managers, executive team members, the CEO and the board of directors
• Created enterprise multimedia content for internal communications
• Analyzed data from internal communications channels to improve employee engagement
• Made recommendations for executive social media use
• Assisted with institutional event planning and execution

• Drafted social copy for Facebook, LinkedIn and Twitter
• Recommended strategies for mobile number acquisition
• Developed and implemented a social engagement strategy

• Wrote, edited and anchored news breaks as assigned for a 100,000 watt and simulcast 40,000 watt NPR affiliate station covering four states (Missouri, Iowa, Nebraska, Kansas)
• Trained new employees

• Anchor – Channel 8 News
• Executive Producer – Bearcat Update (sports talk and entertainment television)
• Host – Lunch with a Leader (daytime talk TV/radio simulcast)
• Athlete – NWMSU Rugby