Andrew J. Atkin

Corporate Event Planning and Venue Sales

• Rapidly grew event business at Guthrie theater resulting in $1.5 million of annual revenue. Increased per event profit by over 200%.
• Designed, managed and produced events ranging between 50-500 guests across multiple venues
• Created a network of premium suppliers to fulfill all event requirements
• Managed cross-functional team of internal resources required to produce events including lighting, set design, audience services, environmental services and security
• Created marketing, social media and sales support plan to drive new business.
• Boosted brand visibility through targeted marketing campaigns and strategic social media presence, driving increased inquiries for event services.
• Streamlined event logistics by implementing innovative project management strategies to ensure seamless execution.
• Enhanced event experiences by meticulously planning and executing high-profile corporate gatherings.
• Generated significant cost savings through efficient budget management and effective vendor negotiation tactics.

Corporate Event Design and Management

Built top-rated Event Design, Event Planning, Catering and Bartending Company focused on producing corporate, social and non-profit events ranging from 50 to 750 guests. Produced large events and conferences for global brands including American Express, Capital One, Deloitte, Price Waterhouse, Twitter, Snap Chat, Morgan Stanley, Five9, Microsoft, Pinterest and major professional services firms.

• Implemented marketing strategies to increase brand awareness and attract new customers resulting in $500,000 of revenue within 2 years.
• Increased customer satisfaction by implementing efficient business processes and providing exceptional service which resulted in 5 star Google rating for last five years.
• Developed and maintained strong relationships with clients, resulting in 75% repeat business per year.
• Implemented strong financial controls, ensuring accurate reporting and solid decision-making capabilities resulting in net profits of 30% per year.
• Negotiated favorable contracts with vendors, reducing costs while maintaining quality of services and products.
• Balanced competing priorities effectively, managing multiple projects simultaneously to ensure successful and timely completion of all tasks.

Consulting for Global Financial Services Brands

Created Customer Experience Consultancy for large global financial services brands for large global brands that included channel design/optimization, consumer communications programs, process design and staff training.

• Increased company revenue by implementing innovative business strategies and expanding product offerings resulting in average product sales over $500,00.
• Developed and executed comprehensive marketing campaigns, driving significant growth in customer base across 5 continents.
• Managed high-performing team of 50 to successfully execute corporate objectives and drive organizational success.
• Launched new markets globally, significantly increasing the company''s international presence and revenue streams.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.

Entrepreneurial: Adventure Travel Vertical

• Established a successful startup by researching market opportunities, creating a business plan, and securing venture funding.
• Developed strategic partnerships with key industry players to enhance brand visibility and credibility including a network of 350 global travel suppliers.
• Led a team of professionals to achieve ambitious growth targets while maintaining high employee morale and retention rates.
• Launched multiple successful products through comprehensive research, development, testing, and marketing efforts including the first group commerce platform for Adventure Travel Vertical.
• Enhanced online presence with well-designed websites, engaging social media content, and targeted digital advertising campaigns.
• Managed financial aspects of the business including budgeting, forecasting, cash flow management, and financial reporting to stakeholders.

Entrepreneur: Market Research Technology Platform

• Established a successful startup by researching market opportunities, creating a business plan, and securing $5 million of venture funding.
• Increased business revenue from startup $3.5 million in 18 months implementing innovative marketing strategies and expanding product offerings.
• Launched first self-service market research platform through comprehensive research, development, testing, and marketing efforts.
• Created subscription based pricing (Minimum: $1M per year) program which changed the standard project based industry model.
• Sold company at premium valuation.

Consulting: Financial Services and Retail Verticals

• Oversaw new account management, building and managing solid and loyal customer relationships which grew business from division start up to $25MM in 4 years.
• Developed innovative solutions to complex problems, leading to increased client success rates for large financial services and retail brands.
• Managed challenging client situations diplomatically while maintaining a focus on delivering high-quality outcomes in a timely manner.
• Served as a subject matter expert within the firm on Customer Experience Design and Implementation in financial services and retail verticals sharing knowledge with colleagues to enhance overall team capabilities.