ANDREW J. KAMINSKI
Leawood,KS
Summary
Account Management lead with a focus on positioning client brands for growth through strategic targeted insights. Internally my passion is working in collaborative team environments, creating opportunities for team growth, and developing marketing strategies that get to the emotional benefit of the product or service. Focus areas: Team building and motivation, Analytics, Communication skills, Scope negotiation and management, B2B and B2C
Overview
22
22
years of professional experience
Work History
Account Director
Signal Theory
05.2018 - Current
- Team lead for both animal health (Elanco, Merck, Neogen, Wilbur-Ellis) and agricultural (AgroLiquid) accounts for Signal Theory
- Primary responsibility is ensuring client and team success through strategic collaboration
- This position requires a knowledge of the client's business, goals and objectives coupled with the solutions the agency can deliver to achieve success
- Ensuring that the right people are in the room is monumental to developing a plan and then executing across paid, owned and earned channels
- Collaboration partners include the client, strategy, creative, media, PR and project management.
Marketing Manager
Signal Theory
10.2014 - 05.2018
- Directing of new business activities for Signal Theory (FKA, Sullivan Higdon & Sink) with focus on relationship development with current and potential clients
- Tasked with prospecting and evaluating targets and making connections to get the agency in the room
- Have an extensive knowledge of agency capabilities and products to be able to promote them at the right time
- Focus areas included, food, healthcare, financial, aviation, and agency promotions
- Utilized skills in brand management, project management, account planning and internal pricing models and forecasting
- This position allowed for the agency to have an owner of all RFP and pitch activities making the agency more streamlined and better positioned to win business.
Senior Brand Manager
Signal Theory
10.2010 - 10.2014
- Development of national retail and internal branding campaigns for Tractor Supply Company including broadcast, print, out of home, online and in-store promotions
- Writing and executing marcom plans for Merial Limited equine pharmaceuticals for both over the counter and B2B products
- Campaigns included in-store point of sale, loyalty programs, social media engagement and management and website development
- Managed relationships with senior level clients to ensure overall goals and expectations were achieved
- Directed brand management team, creative, and worked closely with public relations and media teams for overall execution.
Account Executive
Bernstein-Rein Advertising Inc.
12.2006 - 10.2010
- Developed trade and consumer advertising with sales marketing materials for Bayer Animal Health products
- Print projects included technical detailers, sales incentives, loyalty program literature, brochures and in-clinic marketing directed towards staff and consumers
- Managed a team assigned in the re-branding of the nation's largest veterinary hospital group, Banfield (located inside PetSmarts)
- Facilitated the following elements in the process: brand positioning and conceptual creative research that included print, broadcast, in-store marketing and logo development.
Account Executive
Geoff Howe Marketing Communications
10.2004 - 12.2006
- Planned and organized B2B campaigns for Hill's Pet Nutrition-Prescription Diet
- Assisted in developing large-scale campaigns targeting the veterinary channel with printed and online materials
- Developed creative briefs, timelines, and budgets
- Worked closely with the client and creative to achieve desired marketing strategy for each campaign
- Utilized problem solving skills to achieve solutions that provided clients with confidence their campaigns will succeed
- Planned and purchased print media for Hill's trade and consumer publications.
Media Buyer/Planner
Nicholson Kovac
08.2001 - 10.2004
- Executed newspaper, print and radio buys for the following Nicholson, Inc
- Clients: Sprint Local Consumer Solutions, Boehringer Ingelheim, American Angus Association, FMC, Epoch-EverGrain Decking and AMSCO Windows
- Completed numerous consumer and trade print buys and negotiated rates and positions for the client
- Communicated with account service, traffic and production to coordinate campaign details
- Assisted in preparing all media plans for clients and mock media plans for new business pitches.
Education
References
Katie McDonald, Senior Director of Public Affairs, Evergy, 816-447-2118, katie.mcdonald@kcpl.com Ravi Dasari, Content Creator, PR Professional, 913-481-9612, rdmizzou@yahoo.com Ellen Blanner, Director, Loyalty Marketing, AMC Theatres, 816-285-3585, ellenblanner@gmail.com
Timeline
Account Director
Signal Theory
05.2018 - Current
Marketing Manager
Signal Theory
10.2014 - 05.2018
Senior Brand Manager
Signal Theory
10.2010 - 10.2014
Account Executive
Bernstein-Rein Advertising Inc.
12.2006 - 10.2010
Account Executive
Geoff Howe Marketing Communications
10.2004 - 12.2006
Media Buyer/Planner
Nicholson Kovac
08.2001 - 10.2004
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