Andria Huskinson

Drive all content communications for Alta Ski Area, increasing employee and community satisfaction and engagement year over year.

• Establish and advance overall public relations strategies yearly, resulting in increased media coverage and secured stories in major publications and TV outlets each year.
• Write all press releases and company communications for employees, stakeholders, senior management, and community partners.
• Initiated and drove company's DEI platform and mission for corporate responsibility and sustainability, resulting in amplified media coverage year over year.
• Collaborate on developing and implementing marketing campaigns for website, digital and print ads, social media, and all internal and external newsletters.
• Establish an annual crisis communication plan for the Alta leadership team, including spokesperson training, protocols, and issue management.
• Significantly expanded the communications department from a part-time to a full-time role.
• Enhanced brand visibility by developing and executing comprehensive communication strategies.
• Implemented strategic public relations efforts that positioned the company as a thought leader within its industry.

• Strategically shape the narrative for each client to resonate with their audience, fostering deeper connections and driving meaningful engagement
• Expanded the paid and organic strategies for clients' social media channels, leading to significant growth
• Achieved an average of 20% growth for clients across social channels, with a notable 15% increase in overall engagement within the first six months
• Proactively anticipate potential issues and offer solutions, enhancing communication strategies for clients' audiences
• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.

• Led all Marketing and PR efforts and communication for Heroic Cybersecurity's new product launch.
• Increased brand exposure by 65% and exceeded initial sales by 36%.
• Coordinate an average of 10 industry articles within the first three months of product launch to position the company as a leader in cybersecurity.
• Managed award application efforts, resulting in the Founder being awarded the Inc500 award for one of the fastest-growing companies.

• Increased customer engagement through social media.
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Managed multiple social media platforms, ensuring a consistent brand voice and message, streamlining communication across all social media channels.
• Optimized posting schedules based on platform-specific analytics to maximize content visibility.
• Optimized content development strategy to enhance the customer journey experience, resulting in a 10% increase in conversions and ROI of the campaigns.
• Assisted in relaunching one client's company website by integrating social media platforms and creating multi-pronged campaigns to increase brand visibility and awareness by 20%.

• Successfully secured 24 event venues in its first year of inception, and secured the first running event ever in Gillette Stadium in Foxborough, MA.
• Built and managed the permitting department and marketing team.
• Led the team to achieve the first year of races to exceed our project goals by 85%.
• Managed crisis communications, mitigating potential damage to company reputation.

• Managed all communications for the Chicago Ragnar Relay Race, which passed through two states.
• Communications included newsletters, event promotion, participant email newsletters, social media, event signage, advertisements, and communications with stakeholders and volunteers.
• Each year, participants, volunteers, and stakeholders along the race route consistently gave me a satisfaction rating of over 92%.
• Notably, my race satisfaction rating surpassed that of other races by at least 26%.
• Strategically drive and execute a marketing campaign each year, increasing the number of teams from 80 to over 200 for two consecutive years.
• Secured sponsorship partners and funds that exceeded the event expectations by 30%.
• Each year, brought in over 18K from volunteer requirements that no other race had done, an 85% increase over all other races.
• As a result of this, a new position was created to manage volunteer requirements for all races.