Andrianna Frois
Santa Clara,CA
Summary
Results-oriented professional with extensive experience in strategy, account management, and marketing. Proven track record of achieving targets through effective strategic planning and relationship management. Exceptional skills in communication, negotiation, and problem-solving have led to significant business growth and market expansion. Committed to driving team performance through diverse coaching techniques and optimizing operational processes for enhanced revenue generation.
Overview
7
7
years of professional experience
Work History
MARKETING OPERATIONS & GROWTH MANAGER
Influent
Omaha, NE
06.2024 - Current
- Launched and grew podcast network with 9 shows, achieving highest rankings of #1 Medicine, #4 Science #7 Education, & #8 Health & Fitness rankings on Apple Podcasts
- Increased social media followers by 4.3k and engagement rates across platforms (IG: 5.24%, TT: 2.45%, YT: 1.66%)
- Increased overall network downloads to 100,000+
- Oversaw website redesign resulting in improved user experience, increased email subscribers, and increased blog traffic
- Managed email campaigns to 50k+ subscribers, driving [mention specific results, e.g., increased open rates, click-through rates, conversion rates]
- Developed and executed revenue-generating strategies, securing 19 new partnerships
- Built and managed influencer relationships, leading successful campaigns that generated 328k impressions, 5.2M reach, and 23k+ engagements, with top campaign generating $25,375 in earned media value with a 576% ROI
INFLUENCER & BRAND ACCOUNT MANAGER
Lifo
Santa Clara, CA
07.2022 - 08.2023
- Managed 35+ accounts, driving engagement & securing 25% increase in strategic alliances, generating $150k+ in additional revenue through cross-team collaboration
- Increased customer acquisition & brand partners QoQ through proactive lead generation
- Retained 95% of accounts YoY by fostering strong client relationships
- Achieved consistent storefront monthly revenues of $100k+ with 20% MoM growth
- Boosted owned brand social following & email subscriptions by 55%
- Managed pivotal e-commerce tasks in collaboration with supply chain teams and manufacturers in Asia, achieving a 99% order fulfillment rate
- Orchestrated successful networking events with 400+ attendees in key markets (NY, Miami, LA, SF, Paris)
BUSINESS DEVELOPMENT MANAGER - INFLUENCER RELATIONS
Lifo
Santa Clara, CA
09.2021 - 07.2022
- Strategized with clients for optimized product launches using audience data, overseeing website creation and e-commerce logistics, leading to positive ROIs on 85% of crowdfunding campaigns launched
- Secured 100+ new e-commerce contracts through lead generation efforts (Salesforce, Grin, Outreach)
- Negotiated profitable partnership contracts, achieving a 44% conversion rate from meetings to signed contracts QoQ
- Supported creator's mint & merch launch, generating $1.2M+ in total revenue
- Surpassed meeting quotas, achieving 150% of targets QoQ
LEAD SOCIAL MEDIA STRATEGIST
Hurrdat
Omaha, NE
03.2020 - 09.2021
- Directed 10+ brand & 30+ influencer campaigns, achieving 62X ROI on TikTok and 2.7X ROI on Instagram/YouTube campaigns
- Increased client account engagement rate by 417% & impressions by 773% YoY
PREVENTION COORDINATOR
The S.A.F.E. Center
Kearney, NE
10.2017 - 03.2020
- Developed & implemented a 3-year anti-violence framework, fostering strong partnerships with schools & communities
Education
BACHELOR OF SCIENCE - Business Administration, Marketing Emphasis, Philosophy Minor
University of Nebraska At Kearney
Kearney05-2018
Skills
- Strategic Partnerships & Business Development
- Business Development & Client Relations
- Market Research & Analysis
- Product Marketing & Launch
- Influencer Marketing & Brand Partnerships
- E-commerce Management & Operations
- Cross-Functional Team Leadership
- Data Analysis & Interpretation
- Strategic Planning & Execution
- Leadership & Mentorship
- Affiliate Marketing
Timeline
MARKETING OPERATIONS & GROWTH MANAGER
Influent
06.2024 - Current
INFLUENCER & BRAND ACCOUNT MANAGER
Lifo
07.2022 - 08.2023
BUSINESS DEVELOPMENT MANAGER - INFLUENCER RELATIONS
Lifo
09.2021 - 07.2022
LEAD SOCIAL MEDIA STRATEGIST
Hurrdat
03.2020 - 09.2021
PREVENTION COORDINATOR
The S.A.F.E. Center
10.2017 - 03.2020
BACHELOR OF SCIENCE - Business Administration, Marketing Emphasis, Philosophy Minor
University of Nebraska At Kearney
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