Andrianne Abercrombie
Multi-talented Fundraising Professional
Minneapolis,MN
Summary
Collaborative professional skilled in building effective working relationships that promote cross-departmental partnerships to collaboratively work toward achieving goals. Approaches day-to-day interactions with the understanding that professionalism, integrity, compassion, and collaboration create trust in working relationships. Thoughtful strategizer with a history of cultivation open and authentic conversations. Adept at managing multiple projects and priorities.
Overview
6
6
years of professional experience
2
2
Languages
Work History
Individual Giving Manager
World Animal Protection
5 2020 - 4 2023
- Exceeded revenue of $2.2M annually, acquired over 500 new monthly donors yearly, and increased retention of donors
- Rolled out additional fundraising channels; SMS and telemarketing
- Managed 4 multi-channel cornerstone campaigns per year, as well as one-off e-appeals and new campaigns
- Took complex scientific information and created digestible donor language through storytelling, producing over 52 revenue generating emails yearly.
Co-Founder
Plugged App
03.2020 - 03.2022
- Led content creation and marketing of Plugged App, a Black-led startup enabling Black creators to display their creativity and match with work opportunities
- Designed and managed a crowd-sourcing investment campaign, raising $100,000 and gleaning hundreds of community investors
- Managed and oversaw a team of 5 content creators
- Strategized and implemented foundational business processes in collaboration with the other 3 co-founders
- Conducted target market research identifying potential investors.
Digital Fundraiser
Greater Twin Cities United Way
10.2019 - 04.2020
- Strategized and executed all digital fundraising campaigns, including emails, newsletter content, Giving Tuesday, Give Out Day, Give to the Max Day, and 2-1-1 Day
- Developed new fundraising strategies for large volunteer events with over 30% increase in donations
- Collaborated with multiple stakeholders to begin the process of segmenting donors based on their self-selected affinities
- Developed multiple donor journeys based on demographics resulting in better long-term fundraising.
Regional Fundraising Specialist
American Public Media | Minnesota Public Radio
10.2017 - 07.2019
- Developed creative premiums and strategies to engage and acquire new donors within well-established Sustaining Membership program
- Strategized and coordinated multi-channel fundraising campaigns that raised more than $800,000 per trimester campaign
- Acted as point-person and coordinator for multiple on-air and digital fundraising campaigns occurring simultaneously
- Gathered and organized people for facilitation events regarding Minnesota Public Radio
- Curated and edited diverse and engaging content for weekly Membership-driven newsletter, reaching 130,000 individuals weekly
- Coordinated Membership presence at Rock the Garden, State Fair, Rock the Cradle, PRIDE, and other large events to incentivize prospects and steward current members
- Synthesized donor behavior data with audience reporting metrics to inform donor journeys
- Managed both internal and external vendor relationships for premium development.
Founder and Co-chair: POC Employee Resource Group
American Public Media | Minnesota Public Radio
03.2016 - 02.2018
- Advocated for People of Color to have access to inclusion and representation
- Worked with other People of Color to provide a space and community in which to share experiences, discuss challenges, and brainstorm amenable resolutions
- Raised awareness of People of Color within Minnesota Public Radio
- Developed task force with Human Resources to welcome and onboard new staff.
Executive Assistant: Philanthropy
American Public Media | Minnesota Public Radio
03.2016 - 10.2017
- Supported SVP & Chief Development Officer, and Campaign Manager to achieve goal of $75M during the Capital Campaign and successfully achieve 66% of goal during quiet phase across all levels of the organization to provide resources needed for each respective role
- Drafted, proofed, and prepared correspondence, including donor correspondence letters, internal, external and campaign communications that provide a clear message, and if needed, a call to action
- Coordinated and acted as liaison with other departments regarding development related campaigns to ensure timely communication and cross department collaboration
- Managed high-level Campaign events in major donors’ private residences, at MPR headquarters, and other locations
- Assisted Directors in driving budget process with discretion while managing monthly forecasting, budgeting, and tracking expenditures, POs, and check requests
- Utilized Salesforce software to monitor donor and campaign task completion, produce reports, timelines, and manage tasks list
- Assisted in creating processes to support capital fundraising strategies in collaboration with the CEO, consultants, and volunteers.
Education
Bachelor of Arts - English Literature
Pillsbury Baptist Bible College
Skills
Project management and coordination of multiple, ongoing fundraising campaigns
Data analysis-based strategy
Process development and improvement
Proactive problem-solver
Proficient in EveryAction, SalesForce CRM & MailChimp
Major gift and capital campaign experience
Direct response fundraising experience in mail, telemarketing, ads, email, web & text channels
Skilled in building effective working relationships that promote cross-departmental partnerships to collaboratively work toward achieving goals
Approaches day-to-day interactions with the understanding that professionalism, integrity, compassion, and collaboration create trust in working relationships
Thoughtful strategizer with a history of cultivating open and authentic conversations
Adept at managing multiple projects and priorities
Timeline
Co-Founder
Plugged App
03.2020 - 03.2022
Digital Fundraiser
Greater Twin Cities United Way
10.2019 - 04.2020
Regional Fundraising Specialist
American Public Media | Minnesota Public Radio
10.2017 - 07.2019
Founder and Co-chair: POC Employee Resource Group
American Public Media | Minnesota Public Radio
03.2016 - 02.2018
Executive Assistant: Philanthropy
American Public Media | Minnesota Public Radio
03.2016 - 10.2017
Individual Giving Manager
World Animal Protection
5 2020 - 4 2023
Bachelor of Arts - English Literature
Pillsbury Baptist Bible College
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