Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Awards
Awards
SeniorSoftwareEngineer
Andriena Coleman

Andriena Coleman

Duluth,GA

Summary

Diversity, Equity and Inclusion professional with strong media investment experience that achieves results through relationship building and collaboration at all levels of an organization and externally to source, recruit, develop and retain diversity talent and sustain employee engagement.

Overview

16
16
years of professional experience
1
1
Certificate

Work History

Associate Director, Head of DE&I

Hearts & Science
Atlanta, GA
10.2021 - Current
  • Designed, developed and implemented innovative DE&I strategies, programs and initiatives for agency 750+ employees with proven impact
  • Integrated DE&I into all People strategies and processes; partner with People leaders across the Omnico Group global network
  • Advise on development and implementation of diversity recruitment, retention and promotion practices including expansion of existing initiatives
  • Leverage data and metrics to measure progress and impact, inform approach and communicate priorities.
  • Integrate DE&I into business strategy; partner with business leaders and brand leaders across the network to provide strategic advice and ensure accountability
  • Strengthen the Hearts & Science brand that values and celebrates diversity
  • Develop DE&I Communications strategy; partner with Communications team to implement
  • Manage the DE&I budget
  • Partner with Omnicom Group and Omnicom Media Group DE&I leaders to share best practices
  • Develop and manage partnerships with external organizations for recruiting, research, insights, best practices, benchmarking, community and charitable giving
  • Lead agency DEI Committee; Support Business Resource Groups and Employee Resource Groups by helping them define and execute their work plan
  • Consistently provide outsider perspective and insight to challenge biased thinking and behavior

Supervisor

Hearts & Science
Atlanta, GA
10.2017 - 10.2021
  • Develop advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments
  • Foster integrated relationship with senior account leads and respective teams
  • Coordinate and integrate planning and buying disciplines on team level
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows
  • Develop account specific communications strategies and optimal touchpoints for reaching diverse audiences
  • Actively involved in preparation of strategic and tactical recommendations to our client as well as facilitate negotiations with execution team
  • Serve as source of information and standards to help direct multicultural initiatives on each account
  • Investigate and communicate market intelligence/interpretation on account and category level
  • Track spend for diverse-owned media partners; Create innovative and unique opportunities for diverse media partners that enriched supplier diversity ecosystem
  • Evaluate sponsorships and experiential opportunities within key local markets across US
  • Participate in New Business efforts
  • Proved successful working within tight deadlines and fast-paced atmosphere

Media Supervisor

Zenith Media
Atlanta, GA
01.2014 - 10.2017
  • Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
  • Kept up-to-date on all available market and consumer information necessary to preparation of most effective and efficient media planning and buying
  • Worked closely with all assigned media personnel in group with evaluation of media information necessary to preparation of media plan that best implements media objectives and strategies
  • Established and maintained best possible relationship with clients, Account Service, and media representatives in order to further mutual interests of agency and its clients
  • Is at all times alert to new media or new methods of using existing media and new developments, such as coverage patterns, circulation of rate changes
  • Informed Media Director, Group Supervisors, and Media Planners of such developments.
  • Managed 10 employees in media department at Zenith Media.
  • Negotiated rates with media sales companies to obtain most competitive prices (inclusive of Local TV, Radio, Print, OOH, Streaming Audio and OTT)
  • Proved successful working within tight deadlines and fast-paced atmosphere

Senior Negotiator

Zenith Media
Atlanta, GA
01.2013 - 01.2014
  • Negotiated rates and purchased radio and television advertising for multiple clients in across key US markets (diary markets; metered and LPM)
  • Negotiated and stewarded multi-million dollar campaigns within top 10 US markets for clients that are within Telecommunications, Financial/Insurance, Automotive, Healthcare and QSR sectors
  • Managed day-to-day account activities, set specific deadlines for schedules, stewardship/posts and resolved billing discrepancies
  • Worked collaboratively with planners and/or agency/client planning personnel
  • Evaluated sponsorship submissions and negotiated pricing
  • Prepared presentation materials, encompassing all pertinent data on buy, for submission to client
  • Trained Assistant Negotiators in aspects of network buying: media math, Donovan, resolution of billing discrepancies, Stewardship/Posting
  • Developed and maintained station and rep firm relationships.
  • Used critical thinking to break down problems, evaluate solutions and make decisions
  • Proved successful working within tight deadlines and fast-paced atmosphere

Broadcast Negotiator

Group M
Atlanta, GA
01.2006 - 01.2013
  • Negotiated rates and purchased radio and television advertising for multiple clients in several southeastern markets (diary markets; metered; and LPM/PPM)
  • Managed day-to-day account activities, set specific deadlines for schedules, stewardship/posts and resolved billing discrepancies
  • Worked collaboratively with planners and/or agency/client planning personnel
  • Evaluated sponsorship submissions and negotiated pricing
  • Prepared presentation materials, encompassing all pertinent data on buy, for submission to client
  • Trained 15 Assistant Negotiators in aspects of network buying: media math, Donovan, resolution of billing discrepancies, Stewardship/Posting
  • Developed and maintained station and rep firm relationships
  • Proved successful working within tight deadlines and fast-paced atmosphere

Education

Masters of Science in Management -

Southern Wesleyan University
Central, SC

Bachelor of Science - Mass Communications and Journalism

North Carolina A&T State University

Bachelor of Arts - Elementary Education

Jackson State University
Jackson, MS

Skills

  • Employee Coaching, Motivating and Mentoring
  • Budget Development
  • Critical Thinking
  • Public Speaking
  • Proposal Writing
  • Crisis Management
  • Process Improvement
  • MS Office
  • Diversity and Inclusion Initiatives
  • Diverse Audiences

Affiliations

  • Co-Chair of Omnicom Media Group's Business Resource Group, Black Leadership Network
  • Executive Leadership Team member of Omnicom's Global Employee Resource Group Black Together
  • Executive Director of non-profit Ads in Black
  • Advisory Board member of One Yard (HBCU initiative)

Certification

  • Diversity and Inclusion in Marketing: Inclusive Language for Marketers, LinkedIn - Issued April 2022
  • Diversity and Inclusion, Cornell University - Issued January 2022
  • Leading Effective Decision-Making, Yale School of Management- Issued June 2021
  • Amazon Advertising Foundations, Amazon-Issued November 2021

Timeline

Associate Director, Head of DE&I

Hearts & Science
10.2021 - Current

Supervisor

Hearts & Science
10.2017 - 10.2021

Media Supervisor

Zenith Media
01.2014 - 10.2017

Senior Negotiator

Zenith Media
01.2013 - 01.2014

Broadcast Negotiator

Group M
01.2006 - 01.2013

Masters of Science in Management -

Southern Wesleyan University

Bachelor of Science - Mass Communications and Journalism

North Carolina A&T State University

Bachelor of Arts - Elementary Education

Jackson State University

Awards

2011 Atlanta Broadcast Advertising Club's Media Buyer of the Year

Awards

2011 Atlanta Broadcast Advertising Club's Media Buyer of the Year

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Andriena Coleman