Dynamic leader with 35 years of proven experience in the Foodservice and Retail Grocery industries, specializing in sales growth and team management. Demonstrates a strong work ethic and extensive expertise in sales, procurement, merchandising, marketing, and market trends. Notable achievements include consistently exceeding sales targets while fostering high-performing teams. Aiming to leverage industry knowledge to drive innovation and growth in a forward-thinking organization.
Overview
34
34
years of professional experience
Work History
Senior Manager
Del Monte Fresh Produce Co
Dallas, TX
07.2021 - Current
Managed a team of 10+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
Developed and implemented strategic business plans to drive growth and profitability. My personal portfolio averages $40 million a year in sales, which is a 30% increase in the 3 years that I have been with the company. This portfolio consists of large foodservice distributors, as well as national retailers such as Sysco, Performance Food Group, Ben E. Keith Foods, Albertson's, Associated Wholesale Grocers, and Brookshire Brothers.
Managed inventory and supplies to ensure materials were available when needed.
Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Created and presented monthly reports to executives on sales performance.
Established new accounts and serviced existing accounts, maintaining professional relationships in both the foodservice and retail arenas.
Collaborated with the marketing team to create promotional materials for target customers.
Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
Developed pricing strategies that would maximize profits while still remaining competitive in the market.
Frequently led customer training roundtables, and educated clients on products and services.
Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Stayed up to date on market trends, prices and vendor options.
General Manager
Maya Management
Dallas, TX
03.2013 - 06.2021
I increased annual sales from $12 million to $60 million over the course of eight years.
Located and vetted vendors, established good relationships and negotiated contracts.
Researched new products in the market that could benefit the organization's operations.
Coordinated importation of items via ocean and air.
Developed and maintained effective relationships with suppliers and negotiated contracts with them.
Participated in trade shows or conferences related to procurement topics to stay abreast of industry developments.
Developed and executed merchandising strategies to ensure optimal product placement, visibility, and availability in store.
Established goals and objectives for a team of 20+ team members while providing feedback on job performance.
Managed the selection and ordering of new products based on customer demand and market trends.
Analyzed sales performance data to identify areas of opportunity for improved merchandise assortment and display.
Purchasing Manager
Bassham Foods
Fort Worth, TX
10.1999 - 03.2013
Maintained relationships with existing vendors while identifying new sources of supply.
Negotiated contracts with suppliers for the purchase of materials, equipment, and services.
Collaborated closely with other departments within the organization such as accounting, sales, marketing.
Provided training and guidance to junior buyers on processes related to procurement activities.
Located and vetted vendors, established good relationships and negotiated contracts.
Coordinated events such as trade shows and conferences to promote products or services.
Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
Managed relationships with advertising agencies and vendors.
Coordinated marketing events for showcasing product and service offerings.
Negotiated with vendors to secure favorable terms for advertising and promotional activities.
Regional Sales Manager
JM Farms
Miami, OK
06.1998 - 10.1999
Established relationships with key accounts in the region through personal visits and phone calls.
Negotiated contracts with foodservice distributors and retailers in the region, such as Ben E. Keith Foods, US Foodservice, Sysco, Walmart, Winn-Dixie, Minyard's, and Albertson's.
Developed and executed strategies and plans for regional sales growth.
Salesperson
Trinity Produce
Dallas, TX
01.1994 - 06.1998
Developed and maintained relationships with new and existing clients to increase sales revenue.
Developed key customer relationships to increase sales.
Acquired new customers and identified unique needs to deliver relevant products.
Owner
A&S Produce
Dallas, TX
03.1991 - 12.1993
I started a produce company from the ground up.
Serviced large regional restaurant chains and hotels with fresh produce and meat.
I sold the company to Trinity Produce.
Education
Associate of Arts - Business Administration
McLennan Community College
Waco, TX
05-1991
Skills
Sales presentation
National account management
Key account development
Vendor management
Sales coaching
Bilingual
Decisive decision-making
Extensive product knowledge
Affiliations
Love the outdoors and paddleboard frequently.
Avid Golfer
Languages
Spanish
Limited
References
References available upon request.
Timeline
Senior Manager
Del Monte Fresh Produce Co
07.2021 - Current
General Manager
Maya Management
03.2013 - 06.2021
Purchasing Manager
Bassham Foods
10.1999 - 03.2013
Regional Sales Manager
JM Farms
06.1998 - 10.1999
Salesperson
Trinity Produce
01.1994 - 06.1998
Owner
A&S Produce
03.1991 - 12.1993
Associate of Arts - Business Administration
McLennan Community College
Similar Profiles
Jose D. HerreraJose D. Herrera
Quality Assurance and Food Safety Manager at Del Monte Fresh ProduceQuality Assurance and Food Safety Manager at Del Monte Fresh Produce