Andy Castillo
Summary
Results-driven sales professional with 8 years of experience in the beverage industry, specializing in sustainable brand growth. Seeking advancement in development, strategy, and leadership. Proven track record of achieving monthly, quarterly, and yearly KPIs in volume, distribution, and promotional presence. Skilled in identifying opportunities, strategic planning, creating detailed presentations, and building effective relationships.
Overview
9
9
years of professional experience
Work History
ICON Division Sales Consultant
SOUTHERN GLAZER'S WINE & SPIRITS
11.2024 - Current
- Manage Pernod Ricard & Constellation portfolios in on-premise accounts across Brickell, Wynwood, Edgewater and Downtown.
- Leverage consultative sales techniques to increase revenue, drive volume, and grow distribution.
- Analyze sales data to identify business development opportunities for recurring sales - Menus, Features, and Events.
- Partner with suppliers to execute strategic sales meetings, tastings, and staff trainings.
- Develop relationships with key decision makers to form long term business partnerships.
- Create proposals, cost-volume-profit visuals, and presentations to conduct sales meetings.
Area Sales Manager
ELECTROLIT
03.2024 - 11.2024
- Responsible for the sales growth in the state of North Carolina (emphasis in the 'Triangle Area').
- Collaborate with sales directors, inventory forecasters, sales managers, and sales reps in key distributor networks; such as RH Barringer, Harris Beverage, Carolina Eagle, and OBX beverage.
- Oversee allocation of resources and POS assets to distributor partners and retail accounts.
- Manage TSM's in the market in a key route sequence in order to support/drive distribution, volume, and display KPI goals.
- Influence the rate-of-sale of inventory orders from supplier→distributor and distributor→retailers.
High-End Business Development Representative (On & Off Premise)
ANHEUSER-BUSCH
09.2020 - 03.2024
- Responsible for selling in the 'High-End' portfolio & programs in accounts, increasing distribution, volume, and market presence across territory.
- Collaborate with wholesaler team: team leads, sales reps, merchandisers, sign-shop, etc.
- Analyze VIP/VIP Karma/PowerBi logistics to determine sales opportunities.
- Develop an effective plan-of-action using excel and cascade results using powerpoint.
- Manage budget, resources, and POS assets. Allocate to retailer accounts.
- Aid rate-of-sale in the form of building displays, resetting coolers, displaying POS items, training retail employees, hand selling, conducting samplings, securing features, and developing promotional programs.
Sales Representative (On-Premise)
EAGLE BRANDS SALES DISTRIBUTING
12.2019 - 09.2020
- Responsible for spotlight route Brickell, Downtown, Bayside, & 'Calle Ocho'.
- Serviced 114+ accounts - bars, restaurants, hotels, clubs, and lounges.
- Educating retailers with brand opportunities to fulfill their needs and led with upselling techniques to maximize year-to-date growth and market share.
- Partnered with brand representatives in market to effectively allocate POS/POCM resources and promotional activations.
- Executed 100% of the Super Bowl 2020 Miami distribution, volume, and market presence goal.
- Honored by the head of on-premise department in yearly sales meeting as 'Mr.Super Bowl'.
- Oversaw #1 highest grossing Hooters in FL at the time. All 3 NFL team and staff hotels.
Brand Activation Manager (BAM)
EAGLE BRANDS SALES DISTRIBUTING
05.2019 - 12.2019
- Responsible for conducting secondary sales calls in the form of promotional activations at on-premise accounts.
- Supporting brand placements of the entire on-premise department throughout the month.
- Educating consumers and staff of new brands, extensions, and programs.
- Driving new distribution, increasing rate-of-sale, and recurring volume orders.
- Supported a team of 17. Sales reps, team leads, marketing manager, and head of the department.
- Averaged 70 promotions at 70 accounts per month.
- Coordinated/Executed the proper consumer experience per account to support sales goals.
Sales Representative (Off-Premise)
ICELANDIC GLACIAL WATER
10.2018 - 05.2019
- Secured and expanded distribution, volume, and displays across Publix and Winn Dixie chains.
- Personally assisted CEO.
- Gathered insight and direction for marketing chair to allocate resources effectively through budget and social media advertisement.
Refreshment Coordinator
SPARKLING ICE WATER
10.2016 - 10.2018
- Grow the Sparkling Ice Water brand through field marketing: guerilla sampling, sponsored events and strategic donations.
- Train & Schedule the team of 12 brand ambassadors, developing blueprint, and leading the operation.
- Administer the gathering of photos, # of impressions, consumer feedback, and reports.
- Manage the office, warehouse, inventory, branded vehicles, and budget.
- Creating effective presentations with line-managers for the headquarter office.
- Execute high quality presence at events such as Art Basel, Miami Music Week, and Swim Week.
- Plan with wholesaler sales team to fulfill needs and objectives in the off-premise.
Education
MBA - Business Administration And Management
UNIVERSITY OF MIAMI
12-2025
BBA - Finance And Marketing
FLORIDA INTERNATIONAL UNIVERSITY
07-2019
Skills
- Bilingual: Fluent Spanish & English
- Public Speaking / Presenting Enthusiast
- VIP iDig / VIP Karma
- PowerBi / Encompass
- Territory Expansion
- Customer Liaison
- Microsoft Excel & Powerpoint
- Interpersonal Communication
Timeline
ICON Division Sales Consultant
SOUTHERN GLAZER'S WINE & SPIRITS
11.2024 - Current
Area Sales Manager
ELECTROLIT
03.2024 - 11.2024
High-End Business Development Representative (On & Off Premise)
ANHEUSER-BUSCH
09.2020 - 03.2024
Sales Representative (On-Premise)
EAGLE BRANDS SALES DISTRIBUTING
12.2019 - 09.2020
Brand Activation Manager (BAM)
EAGLE BRANDS SALES DISTRIBUTING
05.2019 - 12.2019
Sales Representative (Off-Premise)
ICELANDIC GLACIAL WATER
10.2018 - 05.2019
Refreshment Coordinator
SPARKLING ICE WATER
10.2016 - 10.2018
MBA - Business Administration And Management
UNIVERSITY OF MIAMI
BBA - Finance And Marketing
FLORIDA INTERNATIONAL UNIVERSITY
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