Andy Perrott

• Created and managed a full-service advertising, marketing, and video production agency for corporate, nonprofit, and government clients specializing in travel, hospitality, entertainment, and the arts.
• Successfully developed and implemented company strategy, identifying and seizing new business opportunities in South Florida.
• New revenue streams consistently increased year-over-year profitability.
• Implemented multi-tiered, targeted marketing plans.
• Directed content creation, including crafting proposals, marketing copy, video scripts, social media content, and visual design.
• Supervised annual budgets, forecasting, cash flow management, and profitability reporting to ensure long-term company stability.
• Recruited, trained, and supervised over 80 staff and freelance workers to achieve specific client and project goals.
• Negotiated and executed all contracts, including client, talent, staff, and rights usage agreements.
• Researched and implemented CRM and creative software platforms, increasing overall efficiency and productivity.
• Directed, produced, and edited over 200 films, videos, and commercials.
• Creatively developed and directed large-scale public events, engaging hundreds of attendees.
• Navigated COVID challenges by pivoting to virtual events for corporate, nonprofit, and cultural organizations, maintaining year-over-year profits.

Select Clients:

Disney Destinations, LLC / Disney Cruise Line / Visit Lauderdale / Wilton Drive Improvement District / Broward County Film Commission / Port Everglades / Safety Harbor Resort and Spa / YMCA of South Florida / Worth Avenue Yachts / Symphony of the Americas

• Created a national television production company specializing in travel, hospitality, and tourism content for leading networks and platforms.
• Proposed and successfully brokered a groundbreaking agreement between Walt Disney World Resort and Discovery Networks, licensing Disney-branded content to The Travel Channel for the first time.
• This deal resulted in the creation of 12 television specials, which remain under Lightship Entertainment's ownership.
• Supervised and mentored a comprehensive production team, including producers, writers, editors, field production crews, production managers, and accountants.
• Supervised production teams, exceeding 100 staff members per project,
• Created and managed line-item production budgets of up to $4 million per project, ensuring all productions were delivered on time and within budget.
• Oversaw detailed cost reporting and production spending.
• Negotiated network, talent, staff, and production resource contracts.
• Secured third-party rights and approvals for all creative assets, including imagery, music, and trademarked material.
• Pitched and sold over 20 multi-million-dollar projects to major network development executives.
• Brokered international distribution deals, resulting in the licensing of Lightship Entertainment content to global platforms, and DVD distributors.
• Created a continual stream of quarterly passive income through royalty payments.
• Directed and produced major celebrity talent, including Mariah Carey, Celine Dion, Miley Cyrus, Enrique Iglesias, Ryan Seacrest, Nick Cannon, and Julie Andrews.
• Oversaw all aspects of creative production, from scriptwriting and production shooting, to editing and final delivery.
• Designed and installed a comprehensive post-production facility, significantly increasing project management efficiency, and boosting profitability.

Select Projects:

Disney Parks Christmas Day Parade (10 Years) / Travel Channel Series on Disney Parks & Disney Cruise Line / Buena Vista Television Interstitials / What's New Miami Travel Channel Special / What's New Orlando Travel Channel Special

• Recruited aggressively for a newly established unit in the Walt Disney World Marketing department, designed to create and utilize video content to market its theme parks, resorts, and the Disney Cruise Line.
• Collaborated in the exploration and development of innovative ways to use video-based content to engage and influence potential travelers.
• Developed strong relationships with brand managers to understand their marketing objectives, and create targeted content to support these goals.
• Recruited, mentored, and managed a team of marketing and production professionals, providing creative vision and strategic guidance to ensure the successful execution of projects.
• Mastered the creation of marketing content that was disguised as consumer-focused content, ensuring it was engaging, persuasive, and on-brand
• Initiated and nurtured relationships with external partners, including television network executives, to gauge feedback and enhance content development strategies.
• Studied and implemented Disney’s marketing and guest service best practices, integrating proven strategies into project execution to optimize results.
• Collaborated with Disney’s legal department to create, review, and execute contracts and agreements, ensuring compliance, and protecting brand integrity.
• Strategized with cross-functional stakeholders (public relations, resort sales, and advertising) to ensure cohesive marketing efforts across all departments.
• Served as Executive Producer on all key projects.

Select Projects:

A Magical Time in a Magical Place (syndicated special/ Petsburgh, USA (Animal Planet series) / Inside Out Walt Disney World (Disney Channel Series)