Andy Rice
Automotive Sales, Retention And Customer Satisfaction Champion
Mooresville,NC
Summary
I am a highly driven sales and account management leader with over 20 years of experience in the automotive landscape. I specialize in digital advertising, marketing sales, service, and retention within the automotive sector. My expertise is reinforced by key certifications, including Management Excellence and Individual Leadership. I am also a proud recipient of the President's Club Award, a testament to my commitment to exceptional sales, customer satisfaction, and leadership performance. Let's connect and explore how we can achieve remarkable results together!
Overview
40
40
years of professional experience
3
3
Certification
Work History
Regional Sales Manager
TraXtion
Charlotte, NC
04.2025 - Current
- Building and sustaining a robust Fixed-Ops business model with Dealerships in North Carolina, Virginia, Maryland, Delaware and Pennsylvania.
Director of Sales: Automotive
ActiveProspect
Charlotte, North Carolina
12.2024 - 04.2025
- Charged with determining the building an Automotive Vertical in Consent-Based Marketing.
- Worked with the CEO and VP of Sales to determine that it was not a viable Vertical.
Market Area Director
FordDirect
Charlotte, North Carolina
03.2017 - 11.2024
- Built and sustained a dynamic portfolio valued at over $50 million, forging strong, lasting relationships with clients that drive exceptional retention and satisfaction.
- I enthusiastically collaborated with field sales consultants and our leadership team, driving remarkable double-digit growth in digital advertising, marketing, customer retention, and retail programs, year after year!
- The leading contact in the C-suite for influential national and regional automotive groups, driving strategic partnerships, impactful collaborations, and customer satisfaction.
- I leveraged my interpersonal communication skills to drive successful collaboration between the business units at Ford and FordDirect, ensuring alignment, and maximizing results.
Director of Sales: Automotive Central & West Divisions
Netsertive
Charlotte, North Carolina
02.2016 - 02.2017
- Formulated a robust strategy to achieve an impressive 25% year-over-year revenue growth, and enhance customer retention in the Central and West Divisions.
- I successfully spearheaded the recruitment and strategic growth of the field sales team nationwide for Netsertive, driving exceptional results, and expanding our market presence.
- I spearheaded and orchestrated sales initiatives for new and existing products and services, resulting in significant growth and retention for the company.
Multimedia Sales Manager
The Charlotte Observer
Charlotte, NC
09.2015 - 01.2016
- Partnered with Multimedia Advertising Consultants to develop and implement innovative strategies that drove revenue growth in a challenging and declining industry.
- Implemented CRM system; streamlined pipeline management. Boosted customer satisfaction, increased productivity.
- Empowered and inspired staff to harness their unique strengths, resulting in significantly elevated customer satisfaction and remarkable increases in productivity.
Regional Sales Director
Autotrader.com
Charlotte, North Carolina
04.2010 - 03.2015
- Designed and implemented impactful strategies that consistently surpassed monthly, quarterly, and annual revenue goals for Autotrader.com in the Upper Midwest Region.
- I'm proud to have guided a talented team of 37, driving double-digit annual growth for five years straight while prioritizing both current success and future business development!
- Enhance collaboration and communication between business units to drive success and achieve our goals.
- Empower employee growth by consistently offering constructive feedback and creating valuable development opportunities for high achievers, ensuring they are well-prepared for future challenges.
Management Development Trainer
Autotrader.com
Charlotte, North Carolina
07.2009 - 04.2010
- I successfully trained and mentored 17 District Sales Managers, equipping them with essential skills in digital advertising and sales management to drive performance and achieve outstanding results.
- I facilitated dynamic classroom training sessions that enhanced leadership skills and rigorously evaluated team performance.
- Produced engaging and timely content to effectively align with the latest trends in digital advertising and marketing.
District Sales Manager
Autotrader.com
Charlotte, NC
11.2005 - 06.2009
- Led an amazing team of 14 Digital Media Advertising Consultants in North and South Carolina, crafting and executing innovative strategies that fueled remarkable business growth!
- Cultivated robust relationships with our valued customers, securing a top 5 district ranking in total sales for 3 out of the last 4 years-an impressive achievement that underscores our commitment to excellence!
- Empowered and mentored Consultants in their professional growth, culminating in the prestigious recognition of the 2007 Inaugural Presidents Club Winner award.
Internet Consultant
Autotrader.com
11.2004 - 10.2005
- Strategically engage and secure digital advertising partnerships with automotive dealerships to amplify their online presence and drive sales.
- I partnered with colleagues from the District and Regional teams to cultivate and enhance vital interpersonal skills.
- Awarded Internet Consultant of the Quarter for the Mid-Atlantic Region in the 2nd Quarter of 2005.
- Honored as the Internet Consultant of the Month four times between January and July 2005 in District 5, Region 2, showcasing exceptional expertise and commitment in the field.
Advertising & Marketing Director
Taylor Dealerships
Lancaster, Ohio
07.2003 - 11.2004
- Created impactful ad campaigns for Taylor Dealerships on all platforms, boosting brand visibility and customer engagement.
- Spearheaded the development and continuous enhancement of the dealership group's website, delivering an exceptional online experience that engages and satisfies customers.
- Designed and optimized comprehensive spreadsheets and compelling proposals to significantly enhance advertising and marketing strategies.
Supervisor of Public Partnerships
Lancaster City Schools
Lancaster, Ohio
08.2002 - 06.2003
- Directed and energized all media relations for Lancaster City Schools, engaging with television, radio, and print outlets to elevate the district's visibility and impact.
- I successfully crafted engaging press releases and news articles, drove impactful digital marketing initiatives, and effectively managed the district website to enhance our online presence.
Owner/Director
Innerphase Productions
Lancaster, Ohio
06.1996 - 08.2002
- Full Service Advertising and Marketing agency. I directed impactful sales, marketing, and business operations strategies for audio, video, and digital solutions, empowering businesses of all sizes to enhance their performance and achieve their goals.
- I forged strategic partnerships and executed dynamic marketing strategies that significantly accelerated business growth.
Assistant General Manager / Morning Talent
WYBZ
Zanesville, Ohio
04.1994 - 05.1996
- I confidently drove the daily operations at WYBZ FM.
Program Director / Morning Talent
WSWZ
Lancaster, Ohio
10.1989 - 06.1993
- Directed all programming and talent operations at WSWZ FM.
Education
Journalism - Radio/TV Broadcasting
Ohio University
Athens, Ohio05-1987
Skills
- Strategic Planning
- Client Relationship Management
- Market Expansion
- Sales Forecasting
- Contract Negotiation
- Team Leadership
- CRM Software
- Sales Training & Development
- Sales Effectiveness
- B2B Sales
- B2C Sales
- Logistics
- Direct Sales
- Advertising
- Marketing
- B2B Sales and Retention
- Leadership and Management
- Automotive
- Coaching and Mentoring
Certification
- Google AdWords and Analytics, Emory University
- Individual Leadership Development, Autotrader
- Management Excellence Certification, Autotrader
Accomplishments
- Top 3 Sales Director at Autotrader.com from 2010 to 2014.
- Mentored 24 representatives who were promoted in 11+ years at Autotrader.com.
- Integrated Dealer Groups at FordDirect including AutoNation, Crossroads, and Sonic.
Volunteer Experience
- Head Coach, Ohio University Lancaster Baseball, 1995-2001
- Head Coach, Lancaster Post 11 American Legion, 2001-2003
Hobbies and Interests
- Innovative Technology
- Mentoring
- Analytics
Life Philosophy
A true 'Forward Thinker' who lives by the motto, 'If you're not learning, you're not growing; and if you're not growing, you're dying.' - William S. Burroughs
Industry Expertise
- Advertising
- Marketing
- B2B Sales and Retention
- Leadership and Management
- Automotive
- Coaching and Mentoring
Timeline
Regional Sales Manager
TraXtion
04.2025 - Current
Director of Sales: Automotive
ActiveProspect
12.2024 - 04.2025
Market Area Director
FordDirect
03.2017 - 11.2024
Director of Sales: Automotive Central & West Divisions
Netsertive
02.2016 - 02.2017
Multimedia Sales Manager
The Charlotte Observer
09.2015 - 01.2016
Regional Sales Director
Autotrader.com
04.2010 - 03.2015
Management Development Trainer
Autotrader.com
07.2009 - 04.2010
District Sales Manager
Autotrader.com
11.2005 - 06.2009
Internet Consultant
Autotrader.com
11.2004 - 10.2005
Advertising & Marketing Director
Taylor Dealerships
07.2003 - 11.2004
Supervisor of Public Partnerships
Lancaster City Schools
08.2002 - 06.2003
Owner/Director
Innerphase Productions
06.1996 - 08.2002
Assistant General Manager / Morning Talent
WYBZ
04.1994 - 05.1996
Program Director / Morning Talent
WSWZ
10.1989 - 06.1993
Journalism - Radio/TV Broadcasting
Ohio University
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