ANDY WILLIAMS
Omaha,NE
Summary
CAREER SUMMARY Energetic, catalytic and people-focused marketing/communications leader with proven success in building brands, maximizing customer engagement, optimizing marketing technology, and implementing integrated strategies across outlets and platforms.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Director, Marketing Technology & Operations
Lincoln Financial Group
09.2018 - Current
- Oversee Marketing technology and operations, and provide ongoing feedback and course correction to achieve daily and long-term business goals.
- Demonstrate exceptional people-focused leadership skills to motivate employees and build high-performing creative and production teams that support business unit strategy with increasing efficiency and effectiveness.
- Implemented multiple marketing technologies that drive sales enablement, increase revenue, and enhance business value.
- Spearhead innovative approaches to resource allocation and strategic planning.
Director, Marketing & Communications
Nebraska Health Network
02.2016 - 09.2018
- Worked closely with organizational leadership and board of directors to guide marketing and communications strategy for Network's primary audiences of consumers and healthcare providers.
- Led external marketing and internal communications initiatives with goal of driving high performance in value-based health care.
- Leveraged professional networks to strengthen client relationships, and formed strategic partnerships to drive expansion of Network statewide.
- Expanded role to include Human Resources management and group benefits management.
Vice President
Napkin Video
02.2015 - 02.2016
- Drove business growth strategies that led to 25% company revenue growth.
- Used market insights to capitalize on key business opportunities for new advantageous partnerships.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Served as Creative Director and oversaw creative development for multiple corporate storytelling projects.
Director, Consumer Mktg & Corporate Communications
Blue Cross Blue Shield Of Nebraska
07.2008 - 02.2015
- Led high-performing teams in all external communications, marketing, and customer engagement functions for Nebraska’s largest health insurer—including consumer marketing, sports marketing, digital strategy, media and public relations, brand management, and advertising.
- Spearheaded consumer marketing/sales enablement strategies that resulted in annual revenue of $47.5 million.
- Developed and implemented digital transformation strategy that incorporated SEO, SEM, and online capabilities to drive annual direct sales of $6.6 million.
- Established media relations strategy that moved earned media from $1.2 million to over $11 million annually.
- Collaborated with external agency to develop and implement crisis communications strategy that received continually high satisfaction ratings from customers.
Communications Manager
FirstComp Insurance
01.2006 - 06.2008
- Directed all corporate communications functions for one of America’s fastest-growing companies with scope of duties that included media and public relations, investor relations, internal communications and community engagement.
- Designed and led brand-building initiatives that moved company from little-known startup to Inc. 500 rankings four consecutive years, Omaha Chamber of Commerce Top 25 Companies, and Best Places to Work in Omaha.
- Taught in-house employees strategies for successful internal and external communications.
- Cultivated strong corporate image and identity with clear branding.
Founder/Managing Director
WriteCourse Communications
10.2003 - 01.2006
- Launched start-up company that managed strategic public relations, media, external and internal communications for companies of all sizes.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Developed innovative sales and marketing strategies to facilitate business expansion.
Education
Bachelor of Science - Journalism
Oklahoma State University
Stillwater, OKMaster's of Theology -
Southwestern Theological Seminary
Fort Worth, TexasSkills
- Visionary leadership
- Innovative mindset
- High-performance team building
- Creative communication
- Culture-shaping
- Ethical integrity
- Enthusiastic energy
Affiliations
Public Relations Society of America
United Way of the Midlands
Restoring Dignity
Safe Haven Orphanage, Thailand
American Red Cross
Certification
Human Resources Essentials, Cornell University
Timeline
Director, Marketing Technology & Operations
Lincoln Financial Group
09.2018 - Current
Director, Marketing & Communications
Nebraska Health Network
02.2016 - 09.2018
Vice President
Napkin Video
02.2015 - 02.2016
Director, Consumer Mktg & Corporate Communications
Blue Cross Blue Shield Of Nebraska
07.2008 - 02.2015
Communications Manager
FirstComp Insurance
01.2006 - 06.2008
Founder/Managing Director
WriteCourse Communications
10.2003 - 01.2006
Bachelor of Science - Journalism
Oklahoma State University
Master's of Theology -
Southwestern Theological Seminary