Andy Goggins
Bend,OR
Summary
I enjoy working hard and combining my passions and experience to exceed expectations and established goals, while striving to continue learning and developing my skill set as a professional marketer. I enjoy working as a team to exceed set goals within established timelines, while leading by example and developing direct reports to grow as individuals both personally and professionally.
Overview
14
14
years of professional experience
Work History
Director of Marketing
Ski.com
02.2022 - Current
- Managed, tracked, and optimized all aspects of digital campaigns on Google and Meta for internal brand campaigns. Oversaw SEO overhaul and website redesign projects. Coordinated targeted media buys for international tourism partners. Managed small but might marketing team overseeing design, social media, SEO and content.
Director of Marketing and Communications
10 Barrel Brewing
02.2016 - 01.2022
- Leading the overall strategy, brand development, sponsorships, pub marketing and events, content direction, digital presence, social media campaigns, paid media placement and tracking, budget and results tracking, managing ten direct reports, and building an active, outdoor, lifestyle brand at one of the fastest growing craft breweries in the US.
Director of Marketing and Communications
Mt. Bachelor
08.2010 - 06.2014
- Directing all marketing, public relations and communications, rebranding, ongoing guest research programs, on mountain events and promotions, local/regional/national advertising campaigns, agency relationships, media planning and buying, tracking ROI for digital and content marketing, website/SEO and social media campaigns for the largest mountain resort in the Pacific Northwest
- Won NSAA 2012 Conversion Cup Award for best beginner program in the United States
- 2013 Conversion Cup Finalist
- Won NSAA 2013 Marketing Award for Best Direct Marketing Program.
Education
Bachelor of Science - Ski Industry And Resort Management
University of Nevada, Reno At Lake Tahoe
Incline Village, NV2001
Skills
- Strategic Partnerships
- Events Development and Execution
- Brand Development and Refinement
- Lead Generation Campaigns
- Content Development
- B2C/B2B Marketing
Kaizen
- HubSpot Marketing Academy Certificate, 2023
- Western Colorado University, Responsible Business in the Outdoor Industry, certification with courses including DEI (Diversity, Equity, and Inclusion), Leadership, Marketing and Brand Strategy, 2021
- Google Analytics Advanced Certification
- HTML web coding, WordPress CMS, website SEO optimization, Adobe Illustrator, QuickBooks Pro, Visual One, ADP payroll processing software, RTP 5.5 and RTP 1 Resort POS operating software, Skyware and Odysys hotel management PMS,
- Completed numerous management and customer service courses including social media marketing at Cornell University
- Avalanche Level II Certification
- Wilderness First Responder Certification
References
- Leigh Capozzi, VP Marketing and Communications, Protect Our Winters, 503.729.8588
- Reilly Goldberg, Digital Director, Protect Our Winters, 206.816.0249
- Gerry Lopez, co-director of annual Big Wave Challenge event, 503.931.5197, lopezgerry@me.com
- Additional references available upon request for past brand partners, employers, and employees
Additional Information
Volunteer Media Coordinator - Surfrider Foundation, Newport Chapter 2021-2024
Languages
Spanish
Limited Working
Timeline
Director of Marketing
Ski.com
02.2022 - Current
Director of Marketing and Communications
10 Barrel Brewing
02.2016 - 01.2022
Director of Marketing and Communications
Mt. Bachelor
08.2010 - 06.2014
Bachelor of Science - Ski Industry And Resort Management
University of Nevada, Reno At Lake Tahoe