Aneara Harrington
Fairburn,GA
Summary
As a seasoned marketing and brand leader, I bring a proven track record of developing and executing innovative strategies that elevate brand visibility and drive substantial growth. With a deep understanding of market trends, consumer behavior, and a keen eye for creative excellence, I have successfully led cross-functional teams to deliver impactful campaigns. My expertise lies in translating brand objectives into compelling narratives, fostering customer engagement, and consistently exceeding performance metrics. I am passionate about building and strengthening brand identities to leave a lasting impression in dynamic markets
Overview
8
8
years of professional experience
Work History
Marketing and Brand Manager
Atlantic Records
Atlanta , GA
09.2018 - Current
- Managed a multi-million account for 'Grand Hustle Records", leading to the spearheading of building, opening and sustaining of the "Trap Music Museum".
- Managed a budget of 500,000 to execute marketing initiatives resulting in a 20% increase in bran awareness.
- Monitored industry trends and identified opportunities to increase brand recognition.
- Maintained budget to consistently keep within monetary parameters.
- Collaborated with external vendors to execute promotional events such as conferences or trade shows.
- Delivered benchmarks and comprehensive client campaign reports through assessment of digital analytics compiled from Google Analytics, Open Ad Stream, Facebook Insights and Instagram Insights.
- Led 50 member team focused on increasing client communications, campaign effectiveness and YOY sales.
- Collaborated with sales teams to develop effective lead generation strategies, resulting in a 25% increase in qualified leads.
Marketing Coordinator
CareerBuilder
Norcross, GA
08.2015 - 09.2018
- Collaborated with marketing manager to plan out campaign strategies, time tables and guidelines.
- Updated databases with customer information collected from various sources.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Supervised creation of marketing materials and collateral.
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Coordinated marketing events for showcasing product and service offerings.
- Analyzed customer feedback to inform product improvements or new offerings.
- Partnered with marketing teammates and other stakeholders to build and launch marketing programs.
Education
Master of Arts - Entertainment Marketing Management And Research
Full Sail University
Winter Park, FL09-2017
Bachelor of Arts - English
Clark Atlanta University
Atlanta, GA05-2015
Skills
- Partnership Development
- Team Leadership
- CMS (WordPress and Drupal)
- Advertising Management
- Analytics and Data (Google Analytics and Adobe)
- Event Marketing Management
- Marketing Automation (Market, Pardot and HubSpot)
- B2B Sales and Email Marketing
- Social Media Strategy and Management
- Brand-Building Strategies
- SCRUM Planning and execution
- CRM Software (Salesforce and HubSpot)
Timeline
Marketing and Brand Manager
Atlantic Records
09.2018 - Current
Marketing Coordinator
CareerBuilder
08.2015 - 09.2018
Master of Arts - Entertainment Marketing Management And Research
Full Sail University
Bachelor of Arts - English
Clark Atlanta University