Anekka Scott-Gray
Summary
Results-driven Paid Search and Display Manager with 8+ years of experience in developing, implementing, and optimizing high-impact digital advertising strategies across multiple platforms. Proven ability to work cross functionally with teams to drive traffic, increase conversions and maximize ROI through data-driven decision making, strategic bidding, and audience targeting.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Paid Search & Display Media Manager
Dow Jones
10.2023 - Current
- Manages paid search and display across Wall Street Journal, Barron's and MarketWatch brands, driving subscriptions and maximizing ROI by continuously optimizing campaigns in Google Ads, Microsoft Ads, DV360 and CM360.
- Works closely with the Paid Social & App teams to ensure holistic goals are being met. Conv. Rate and CPA improved 75% PoP since taking over the accounts.
- Collaborates with creative, brand, and acquisition teams to drive position strategy and produce engaging content messaging tailored to target demographics.
- Oversees company media budget, increasing cost efficiency and revenue by optimizing towards best performing platforms.
- Mentors team members, fostering a collaborative and positive work environment while reaching company goals.
Paid Search Manager
Publicis Health Media
04.2021 - 10.2023
- Implemented bid management, budget allocation, forecasting, keyword testing, performance monitoring and expansion for healthcare paid search campaigns with Google Ads, Google Analytics, Microsoft Ads, SearchAds360 and Excel, targeting patients and HCPs.
- Owned communication across 6 client leads for Johnson & Johnson, working closely with internal SEO and cross-team agency partners to develop fully integrated campaigns.
- Mentored 3 direct reports, communicating task delegation, and providing guidance and feedback to ensure campaigns are meeting client goals.
- Built engaging stories through data analysis to present to internal teams and clients.
Paid Search Associate
Publicis Health Media
09.2019 - 04.2021
- Managed day-to-day campaign creation and launch, including Google GDN, Amazon and YouTube.
- Consistently evolved the campaign strategies, proactively bringing forward insights and innovate testing (A/B, copy, keywords, landing pages, automated bid strategies) to drive demand generation and brand awareness.
- Owned financials, paced correctly toward daily/monthly/yearly spend goals and reconciled monthly invoices.
- Compiled large sets of data and created stories based on market shifts, competition, and quantitative and qualitative analysis.
Marketing Coordinator
Avison Young
06.2018 - 09.2019
- Created general property marketing deliverables (posters, flyers, brochures, etc.) using Adobe InDesign CC, Illustrator, and Photoshop.
- Measured trends on open and click rates from email marketing via ConstantContact.
Education
Bachelor of Science - Marketing & Advertising
University of Delaware
Newark, DESkills
- Ad Development
- Digital Marketing Campaign Execution
- Microsoft Office (Word, Excel, PowerPoint)
- Amazon Sponsored Brands & DSP
- Google Analytics, Google AdWords, Microsoft Ads
- DV360, CM360, SA360
- Looker Studio, Tableau
- Budget Management & forecasting
- Attention to detail
- Successful client relationships
- Storyteller
- Strong presentation skills
- Management skills
Certification
GA4 | November 2024
Google Ads | August 2024
Microsoft Ads | December 2024
Amazon Ads | October 2021
Timeline
Paid Search & Display Media Manager
Dow Jones
10.2023 - Current
Paid Search Manager
Publicis Health Media
04.2021 - 10.2023
Paid Search Associate
Publicis Health Media
09.2019 - 04.2021
Marketing Coordinator
Avison Young
06.2018 - 09.2019
GA4 | November 2024
Google Ads | August 2024
Microsoft Ads | December 2024
Amazon Ads | October 2021
Bachelor of Science - Marketing & Advertising
University of Delaware
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