Anel Trujillo
New York,NY
Summary
Cosmetic retail business management professional with over 8 years experience in developing strategic business plans for service excellence. Success in collaborating with marketing teams to produce technology updates that is consistent with brand visual and conceptual goals. Ability to improve profit margins while guiding teams to optimize revenue. Passionate about the cosmetic retail industry landscape. Proven ability to lead, coach, and improve team performance while succeeding in a fast-paced work environment. Effective communicator and team-oriented professional with expertise in retail business management, conflict resolution and customer service.
Overview
15
15
years of professional experience
Work History
Retail Business Manager
Bloomingdale's-NYC
08.2022 - Current
- Plan and implement compelling and well carried out visual environment with the express purpose of enhancing the customer's shopping experience
- Recruit, engage, and convert clients via marketing tools, contact and invite clients in for personal shopping appointments and brand events
- Trained 7 new hires to obtain minimum of $13,000 in monthly sales through product knowledge, customer service, and brand ethos
- Successfully increased sales volume of up to 60%, creating new full-time employment opportunities
- Manage all market communications to ensure successful technology activations
- In-store event planning for seasonal product launches and store promotional sales
- Lead and empower sales team to provide high quality customer service in order to achieve maximum sales results
- Lead sales team in exceeding sales goals, providing product knowledge, customer service, and marketing strategies
- Collaborate with educational teams and account executive to ensure completion of basic training for new hires
- Managed interview scheduling for in-house recruiting team: confirmed availability of interviewers and interviewees, set up meetings, secured meeting spaces
- Generate financial reports including weekly, monthly, and annual revenue audits, forecasts, and budgets
- Empower associates to make decisions in the best interest of providing good customer service by serving as a proactive mentor and problem solver
- Managed inventory levels, placed inventory orders for out of stock merchandise
- Hired exceptional candidates and led staff to maximize productivity
- Collaborate with regional artist to improve product knowledge, artistry techniques, and sales development.
Marketing Coordinator Intern
Kjaer Weis
05.2019 - 01.2020
- Collaborated with brand influencers and social media team to produce social media content that is consistent with visual and conceptual goals of company
- Responsible for keeping editorial product closet stocked and organized
- Developed and managed contact database to streamline beauty influencer relations
- Helped with planning and hosting of marketing events
- Contact influencers and build authentic relationships to garner consistent social media content and product support
- Manage invoicing for all vendors and influencers
- Organize contracts for all influencer brand partnerships
- Compile press and influencer mailers to support launches and initiatives as needed
- Support all cross functional teams, marketing, public relations, social media
- Assist with planning and execution of brand training events (in-store and virtual)
- Organize and ship all PR packages for beauty influencers, ensuring timely delivery or new product launches and limited edition collections
- Partnered with major retailers (Barneys New York, Blue Mercury, Cos Bar, Credo Beauty, Forty Five Ten, Neiman Marcus, Net-a-Porter, and independent retailers to create and execute in-store level events
- Coordinate in-store events and new promotional sale strategies that support annual sales targets and brand relevance
- Supported brand photoshoots for social media marketing, displays, print ads and brand campaigns
- Provide daily, weekly and monthly updates regarding order status to Sales, Customer and Management
- Provide online customer service assistance to boost consumer retention and loyalty
- Use CRM sales/analytical software to track online purchases, inventory, forecasting, manage warehouse orders, and sales reports.
Third Key Manager
Estée Lauder Companies- MAC Cosmetic
09.2016 - 04.2019
- Lead team to deliver results by monitoring overall performance & KPIs within a high volume retail environment
- Recruit and interview new candidates for part-time or full-time roles
- Created and updated employee schedules
- Processed payroll, handled cash including opening, closing, and register deposits
- Collaborate with educational teams and sales teams to ensure completion of basic training for new hires
- Successfully increased sales volume of up to $2.1M and directly supervised five boutique artists to meet daily sales goals
- Increased sales by 10%
- Manage numerous incoming resumes to determine qualification for open positions using ATS software
- Support new hire onboarding (e.g
- Preparing necessary paperwork and scheduling trainings).
Key Holder Manager
INGLOT Cosmetics
07.2015 - 09.2016
- Backstage makeup artist in New York's fashion week for Michael Costello's FW 2017
- Increased business growth outcomes by effectively collaborating with sales, customer service and education departments
- Recruit, engage, and convert consumer engagement through loyalty rewards program
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts
- Email marketing, update consumers on promotional events, classes, product knowledge, artistry techniques
- Support in-store events for product launches, lead staff members to exceed their sales goals and maintain clientele book
- Track annual and monthly sale targets
- Manage and organize trade show events
- Offer precise product recommendation through product knowledge and technical artistry skills
- Collaborate with renowned fashion designers and houses such as Badgley Mischka, Michael Costello, Kenzo, for New York Fashion Week
- Support grand re-opening event, responsible for inviting VIP guests and beauty influencers
- Coordinated with social media, public relations and other teams to execute product introductions
- Increased business growth outcomes by effectively collaborating with sales, service and financial departments.
Key Holder
Estée Lauder Companies -MAC Cosmetics
01.2010 - 07.2014
- Develop and empower staff through goal setting and regular individual and department meetings
- Manage brand events for product launches, trade shows, and new hire trainings
- Plan and execute in-store events to increase sales, create brand awareness, support new product launches
- Deliver product knowledge and provide exceptional shopping experience for all consumers
- Responsible for administrative and financial transactions, online customer service
- Partner with resident market trainers to improve overall in-store sales performances
- Managed inventory orders and store supplies
- Provide daily revenue reports to regional manager
- Completed store opening and closing procedures
- Trained and mentored new employees
- Accepted and processed customer returns
- Trained team members in successful strategies to meet operational and sales targets
- Processed cash, credit, debit and check payments.
Human Resources Generalist
Fashion Group International
09.2008 - 01.2010
- Support new hire onboarding (e.g
- Preparing necessary paperwork and scheduling trainings)
- Organize candidates' data (e.g
- Resumes, assignments and contact details) in internal databases
- Use applicant tracking systems, Workday, BambooHR, Greenhouse, Cornerstone Recruiting
- Provide diversified administrative support to Senior Vice President, Global Marketing
- Support employees by responding questions regarding benefits, health coverage, procedures, and claims processing
- Communicate insurance status changes to insurance carriers, proofread bills for accuracy
- Manage calendar appointments, screened telephone calls, and organized monthly meetings
- Assist in organizing award ceremony for established and emerging designers in fashion, interior design, fine jewelry, and cosmetic related industries
- Review employment applications and background check reports to facilitate hiring process
- Develop and maintained strong working relationships with executives, HR team and hiring managers to foster partnerships that produced consistent results.
Education
Bachelor of Arts - Marketing & Corporate Communications
Baruch College of The City University of New York
New York, NY01.2020
Skills
- Retail marketing digital marketing
- Consumer experience, recruitment, consumer engagement, conversion targets
- Effective utilization of omni-channels and managements activation success
- Excellent analytical, planning and organization skills
- Strategic In-Store Event Planning and Execution
- Team building, performance monitoring sales training
- Cross-functional communication
- Strong interpersonal and problem solving skills
- Customer relationship management
- Comprehensive knowledge of guiding teams to optimizing revenue
- Visual presentations and public speaking
- Recruiting, interviewing, hiring
- Knowledge of variety of computer software applications, Adobe, Google Suite, Microsoft Teams, Word, Excel, Outlook, PowerPoint
Volunteer Experience
2023, LVforUNICEFF, World Run, Volunteer event participant to improve the lives of the most vulnerable children by raising funds to provide them with the resources they need to go back to school and moreover access to education.
Timeline
Retail Business Manager
Bloomingdale's-NYC
08.2022 - Current
Marketing Coordinator Intern
Kjaer Weis
05.2019 - 01.2020
Third Key Manager
Estée Lauder Companies- MAC Cosmetic
09.2016 - 04.2019
Key Holder Manager
INGLOT Cosmetics
07.2015 - 09.2016
Key Holder
Estée Lauder Companies -MAC Cosmetics
01.2010 - 07.2014
Human Resources Generalist
Fashion Group International
09.2008 - 01.2010
Bachelor of Arts - Marketing & Corporate Communications
Baruch College of The City University of New York