Summary
Overview
Work History
Education
Skills
Timeline
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Angel Chen

Angel Chen

Chicago,IL

Summary

Results-driven and creative professional with hands-on experience in affiliate and influencer marketing, e-commerce operations, and social media management. Skilled in recruiting, onboarding, and managing creators, developing performance-driven campaigns, and using data analytics (GMV, CTR, conversion rates) to optimize sales. Adept at building strong partnerships, guiding influencers in content creation, and delivering measurable growth in engagement and revenue within fast-paced, trend-driven environments.

Overview

2
2
years of professional experience

Work History

E-commerce Management Trainee,

Trendbase
LA & Hangzhou,China
06.2024 - 11.2024
  • Recruited, onboarded, and managed TikTok Shop influencers to promote health supplements, skincare, beauty, activewear, and wigs.
  • Designed product promotion scripts and provided video shooting guidelines to ensure influencer content met brand and campaign objectives.
  • Facilitated on-site operations during live-stream sessions, ensuring smooth audience interaction and broadcast quality.
  • Optimized product listings and pricing strategies to enhance visibility and conversion rates, supported by market trend analysis, and competitor benchmarking.

Social Media & Content Operations Intern,

Douyin Partner
Hybrid
04.2023 - 02.2024
  • Produced over 150 short videos for Douyin, integrating products through storytelling and editing in collaboration with influencers.
  • Managed three social media accounts and implemented targeted ad campaigns with influencer-generated content, crafting engaging copy that drove an average of 5,000+ views per video.
  • Monitored content and influencer performance (views, engagement, conversions), and adjusted strategies based on analytics to improve ROI.

Operations & Public Relations Intern,

Red Cross Shenzhen
Shenzhen, China
06.2023 - 09.2023
  • Created educational and promotional content for WeChat, garnering over 1,000 views per post.
  • Led coordination with universities and government agencies to plan and execute over 10 public education events (100+ attendees each), managing logistics, and ensuring high engagement.

Operations & Public Relations Intern

Guangyi Eco-Environment Co.
Anhui, China
06.2022 - 08.2022
  • Hosted and moderated six livestream sessions, engaging diverse audiences, and ensuring a smooth flow of content and interaction.
  • Led the execution of five educational campaigns, coordinating activities for over 600 participants, and managing on-site operations to maintain engagement.

Education

Master of Arts - Public Policy And Administration

Northwestern University
IL
08-2025

Bachelor of Science - Econometrics

Penn State University
PA
05-2024

Skills

  • E-commerce optimization
  • Influencer collaboration
  • Market and audience analysis
  • Content creation
  • Python, R language
  • Mandarin and Cantonese

Timeline

E-commerce Management Trainee,

Trendbase
06.2024 - 11.2024

Operations & Public Relations Intern,

Red Cross Shenzhen
06.2023 - 09.2023

Social Media & Content Operations Intern,

Douyin Partner
04.2023 - 02.2024

Operations & Public Relations Intern

Guangyi Eco-Environment Co.
06.2022 - 08.2022

Master of Arts - Public Policy And Administration

Northwestern University

Bachelor of Science - Econometrics

Penn State University