Angel Farias
Santa Ana,CA
Summary
Currently pursuing a degree in Business Administration at Santa Ana College due to my passion for both business and fashion, I am a proven Visual Merchandiser and Store Brand Leader with a track record of enhancing customer satisfaction and boosting sales at Zara and Forever 21. Expert in visual storytelling and customer service, adept at creating compelling product displays and fostering a culture of continuous improvement. Achievements include significant improvements in customer flow and sales through strategic merchandising. Effective merchandising professional bringing demonstrated success in leveraging visual display prowess to express brand vision. Over 4 years of fashion industry experience. Quick-learning and creative with aptitude for surmounting challenges.
Overview
4
4
years of professional experience
Work History
Visual Merchandiser
Zara
01.2022 - Current
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
- Monitored and replenished display inventory and restructured according to available stock.
- Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
- Increased customer traffic through effective window displays that showcased new products and promotions.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Evaluated store performance and made recommendations for changes to optimize sales.
- Enhanced store sales by creating visually appealing and strategically placed product displays.
Store Brand Leader
Forever 21
07.2020 - 07.2021
- Increased customer satisfaction by providing exceptional service and addressing concerns promptly.
- Managed inventory levels for optimal stock availability and minimized overstock situations.
- Implemented loss prevention strategies to minimize shrinkage and protect store assets.
- Coordinated with marketing team to develop targeted advertising campaigns that drove foot traffic into the store.
- Boosted store sales through effective merchandising and display strategies.
- Established a culture of continuous improvement, encouraging staff to share ideas for enhancing store operations or customer experiences.
Education
GED -
Santa Ana College
Santa Ana, CA06.2025
High School Diploma -
Saddleback High School
Santa Ana, CA06.2021
Skills
- Product Knowledge
- Visual Merchandising
- Customer Service
- Creative vision
- Brand Marketing
- Fashion Trend Awareness
- Visual storytelling
- Customer experience
- Product placement
- Color theory
- Product display
- Sales strategy
- Employee Coaching
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Visual Merchandiser
Zara
01.2022 - Current
Store Brand Leader
Forever 21
07.2020 - 07.2021
GED -
Santa Ana College
High School Diploma -
Saddleback High School