Angel Solórzano
Los Angeles,CA
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
LifeSource Water Systems
08.2021 - Current
- Managed the digital marketing campaigns including Google and Bing PPC and NextDoor, totaling up to about $150k in monthly budget and increased leads by 24%, while reducing cost per lead by 15%.
- Wrote email and radio advertising copy alongside content for digital marketing campaigns and the company website.
- Worked with vendors in the television and radio market to launch campaigns that have seen an increase in leads from these mediums by 18%.
- Analyzed company data to propose new marketing campaigns and optimize ongoing ones.
Soccer Journalist
LA Soccer Press
07.2021 - 09.2021
- Researched, wrote and published news articles regarding soccer on a weekly basis, covering the most relevant and timely topics in the game.
Public Relations and Marketing Intern
#ICANHELP
05.2020 - 12.2020
- Developed informative press releases that effectively portrayed company-messaging strategies and kept customer informed of upcoming campaigns.
- Formulated numerous press contacts that allowed for greater exposure and knowledge of overall communications strategies.
- Orchestrated innovative marketing campaigns to boost awareness, engagement, and sales.
Research Assistant
UCSB Department Of Communication
05.2019 - 12.2019
- Used Excel to gather, arrange and correct research data to create representative graphs and charts highlighting results for presentations.
- Validated incoming data to check information accuracy and integrity while independently locating and correcting concerns.
- Planned, modified and executed research techniques, procedures and tests.
College Journalist
The Globe Post
02.2019 - 08.2019
- Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
- Researched, wrote, and edited stories four stories a month for multiple platforms, including Internet and digital channels.
Digital Media Intern
Santa Barbara Independent
10.2018 - 12.2018
- Managed the Facebook, Twitter, and Instagram accounts of the publication.
- Posted highlights of every published article on to social media sites in order to engage 81,000 followers of the publication.
- Increased user interactions by 20%, and posted the all-time most liked and commented post in the company's history.
Public Relations and Marketing Assistant
Alianza De Futbol
06.2017 - 08.2017
- Drafted press releases detailing relevant information and worked with news media to increase public awareness and engage the community.
- Managed the social media of an organization that facilitated the connections between professional soccer teams and aspiring professional players.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
Education
Master of Arts - Clinical Psychology
Pepperdine University
07.2027
Bachelor of Arts - Communication And Political Science Double Major
University of California, Santa Barbara
Santa Barbara, CA06.2021
Timeline
Marketing Coordinator
LifeSource Water Systems
08.2021 - Current
Soccer Journalist
LA Soccer Press
07.2021 - 09.2021
Public Relations and Marketing Intern
#ICANHELP
05.2020 - 12.2020
Research Assistant
UCSB Department Of Communication
05.2019 - 12.2019
College Journalist
The Globe Post
02.2019 - 08.2019
Digital Media Intern
Santa Barbara Independent
10.2018 - 12.2018
Public Relations and Marketing Assistant
Alianza De Futbol
06.2017 - 08.2017
Master of Arts - Clinical Psychology
Pepperdine University
Bachelor of Arts - Communication And Political Science Double Major
University of California, Santa Barbara
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