Highly driven professional with 7+ years of combined experience in customer service, sales operations, project coordination, marketing, and team leadership. Proven ability to streamline processes, enhance client satisfaction, and support cross-functional teams through sharp problem-solving and organizational skills. Known for driving collaboration, improving workflow efficiency, and supporting revenue growth through effective administrative practices. Adept at bridging sales, operations, and support functions to deliver business results with precision and impact.
• Led brand development and marketing strategy for an independent digital platform, overseeing campaign planning, audience targeting, and performance optimization.
• Applied data analytics and behavioral insights to refine messaging, optimize audience engagement, and scale content performance across digital touchpoints.
• Executed cross-platform marketing initiatives with an emphasis on brand growth, retention, and algorithm-adaptive visibility.
• Owned the full marketing pipeline — from positioning and KPI setting to campaign rollout and ROI tracking — while maintaining brand consistency and agile responsiveness.
• Conducted continuous experimentation and performance testing to inform strategic pivots and long-term audience development.