Dynamic creative leader with over 15 years of experience driving brand-aligned creative output and managing cross-functional teams to deliver integrated content across digital, print, social, and experiential channels. Proven track record in mentoring talent, optimizing creative processes, and translating brand strategies into impactful concepts that resonate with target audiences. Expertise in leveraging data to inform messaging and guide creative direction, supported by a solid foundation in brand strategy, consumer insights, and digital-first storytelling. Committed to fostering innovation and collaboration to elevate brand presence and engagement.