Angela Crochet
Spring,TX
Summary
A systematic, eager and innovative individual with exceptional communication, event planning, sales, and marketing skills. Results-driven with proven success in account management, business development, problem solving, and technology. Outstanding presentation and relationship skills. Proven track record for exceeding goals and a dedicated and unique approach to client satisfaction and creating memorable experiences.
Overview
22
22
years of professional experience
Work History
Account Manager
Tower Investment Group, LLC
Houston, TX
01.2021 - Current
- Managed accounts and client records of clients, observing confidentiality and extreme discretion.
- Volunteered to help with special projects of varying degrees of complexity.
- Wrote contracts to outline sales and purchases of properties.
- Handled day-to-day happenings of reale state office to consistently grow client base and increase revenue.
- Interviewed clients and generated lists of potential properties meeting specific requirements from available listings.
- Reviewed and executed confidential documents, contracts, and disclosures.
- Developed new business and managed new and existing clients.
- Maintained efficient office operations by handling errands and administrative functions.
- Prepared purchase agreements and disclosures and used Zipforms and Docusign to complete paperwork.
- Kept contacts organized with Zoho, Follow Up Boss, and Salesforce system to maintain readiness for future mailings.
- Built and maintained excellent customer relationships through timely responses to inquiries and going above and beyond to accommodate unusual requests.
- Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
- Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
- Handled tenant complaints promptly and appropriately, calling in repairmen and other support services.
- Followed up on delinquent tenants and coordinated collection procedures.
- Prepared closing disclosures, post-closing records, and disbursements.
- Maintained checklists of required documentation and open issues affecting closings.
- Collaborated with lenders, agents, and legal professionals to resolve transactional and title issues.
- Set up, stored, and updated customer files, department records, and regulatory paperwork.
On Air Correspondent
Priden Productions
Cypress, TX
10.2020 - 02.2022
- Interviewed show guests and moderated discussions.
- Researched topics for comment and discussion.
- Made promotional appearances at public events.
- Engaged with audience members through online engagement and personal commentary musical guests, political happenings, and other items of interest.
- Built broadcast storylines to interest listeners and grow show's audience.
- Developed brand content by pitching ideas, developing concepts, producing online content, and contributing to show content.
- Streamlined processes to minimize production delays and achieve intended strategy.
- Liaised between departments to create and execute elements for programming.
- Facilitated development of innovative scripts and storyboards.
- Oversaw logistical aspects from pre-production to post-production.
Audio Engineer Intern
Priden Productions
Cypress, TX
05.2020 - 01.2022
- Collaborated with producers and performers to determine and achieve desired sound for productions.
- Captured and recorded audio using standard field audio equipment.
- Used Steinberg Cubase 12 Pro and Logic ProX to mix and edit tracks.
- Prepared for recording sessions by selecting and setting up microphones.
- Provided audio mixing and recording expertise to field and studio-based productions.
- Enhanced sound quality and added various sound effects to recordings.
- Set up and tested equipment prior to events, broadcasts, and recordings.
- Separated instruments, vocals, and peripheral sounds and mixed during post-production stage.
- Controlled microphones, sound levels, and outputs to produce high-quality tracks for variety of clients.
- Regulated sound qualities and volume levels during recording sessions to produce desired outcomes.
- Mixed voices, music, and taped sound effects for live performances and pre-recorded events.
- Transformed video and audio recordings into digital formats for editing and archiving.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Worked flexible hours; night, weekend, and holiday shifts.
- Maintained energy and enthusiasm in fast-paced environment.
Regional Director of Sales and Operations
Celtic Realty Advisors/The Reside Houston
Houston, TX
01.2019 - 04.2020
- Initiated Business Travel Program resulting in 22% increase in average occupancy in first two quarters
- Modernized property's online presence through TripAdvisor and initiated Google presence, Expedia, and website updates as well as monitoring and responding to reviews, resulting in 25% increase in qualified leads in first year
- Increased RevPar by over $30 in first 3 Quarters of leadership
- Recruited, trained, and managed new hires, created SOPs for, and supervised, housekeeping department establishing consistent expectation of five-star service
- Coordinated front-office activities and established protocol to address guest satisfaction challenges resulting in decrease in guest service requests and decrease in labor
- Increased capture of market share by 45% by identifying competitive set and routinely performed market analysis as part of properties Revenue SMART Plan
- Recommended sales strategies for improvement based on regular market research and competitor analysis.
- Identified, developed, and launched innovative tools or systems to achieve sales strategies.
- Built relationships with customers and community to establish long-term business growth.
- Procurement
- Generated reporting and analysis to support sales forecasting and planning to reach monthly quarterly and yearly revenue goals.
- Liaised with other directors and departmental heads to align operational and sales priorities with total company direction.
DIRECTOR OF SALES & MARKETING
Aimbridge Hospitality /Four Points Hotel
Houston, TX
07.2018 - 01.2019
- Generated 17 Group Rooms Bookings in first quarter totaling over $250,000 in revenue and 3,000 room nights
- Addressed and resolved all guest satisfaction challenges
- ExceededQ4 2018 goal by over 200% by end of October 2018
- Exceeded Q3 2019 goal by 35% by end of September 2018
- Increased average occupancy by over 40 % in first three months of tenure
- Increase Trip Advisor Bubble Rating by 1.6 points
- Executed 100% sales and 65% front office preparations and post-cross-over transition tasks for Starwood/Marriott migration
- Streamlined Front office Business Travel Processes resulting in positive guest and client interaction and decrease in front office error and client frustration
- Guided hourly employees through benefit selection
- Lead weekly forecasting calls with Revenue team and daily calls with Regional Revenue Manager to strategize maximizing RevPar using Hotelligence Report and STR Report data
- Trained front office in Light Speed
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Connected with prospects through trade shows, cold calling, and local-area networking.
Director of Sales and Marketing
Park Inn Hote
Houston, TX
01.2015 - 08.2018
- Exceeded monthly and quarterly sales goals by average of 22% through detailed product and service knowledge
- Increased client retention rates by 12% by optimizing customer service strategies
- Expanded client base with powerful marketing, cold calling, and referral management
- Conducted market research for new business opportunities
- Organized weekly sales calls, site inspections, and client events
- Engaged in contract negotiations with account prospects and existing customers
- Seek out new clients and develop clientele by networking to find new customers and generate lists of prospective clients.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Analyzed sales and marketing data for improved strategies.
- Organized events and product presentations related to national conferences and conventions.
- Managed sales promotions and marketing strategies on major social media sites.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 16% in sales.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
Birth Doula
Cara Breith Doula Services
Cypress, TX
05.2012 - 01.2015
- Assist maternal patients to find physical positions that will facilitate childbirth
- Provide comfort and relaxation measures for mothers in labor through interventions such as massage, breathing techniques, hydrotherapy, and music
- Communicate with mothers to ascertain feelings or need for assistance
- Met with mothers to design individualized birth plans in terms of health concerns, birthing desires, and potential problems.
- Watched vital signs, checked for comfort levels, and monitored emotional states of mothers before, during, and after labor.
- Checked general and mental health and overall comfort of mothers in prenatal appointments.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Worked flexible hours; night, weekend, and holiday shifts.
- Maintained energy and enthusiasm in fast-paced environment.
- Offered friendly and efficient service to customers, and handled challenging situations with ease.
GROUP SALES MANAGER
Omni Hotels & Resorts
Houston, TX
03.2010 - 04.2012
- Achieved Best-In-Class Award for Omni Sales Training 2010
- Consistently met or exceeded goals during tenure
- Conduct post-event evaluations
- Plan and develop programs, agendas, budgets, and services according to customer requirements
- Arrange availability of audio-visual equipment, transportation, displays, and other event needs
- Evaluate and select providers of services according to customer requirements
- Consult with customers to determine objectives and requirements for events such as meetings, conferences, and conventions
- Inspect event facilities to ensure that confirmation to customer requirements
- Actively participated in trade organizations MPI, GHP, HYPE, and TYP Represent company at trade association meetings to promote products
- Monitor customer preferences to determine focus of sales efforts
- Determine price schedules and discount rates.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
- Organized promotional events and interacted with community to increase sales volume.
- Increased profits through providing excellent customer service, following established guidelines, and auditing sales reports.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Collaborated with upper management to implement continuous improvements and exceed team goals
Business Travel Sales Manager
Concord Hospitality Enterprises Company
Houston, TX
04.2007 - 03.2010
- Promoted from Sales Assistant to Group Sales Manager in first two days of employment
- Promoted from Group Sales Manager to Business Travel Sales Manager in first 9 months of employment
- Managed dual roles until sales Manager replacement was enlisted
- Active member of TYP, GHP, MPI, and TBTA and attended monthly meetings
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Coordinate or participate in promotional activities or trade shows, collaborating with developers, advertisers, or production managers, to market products or services
- Planned monthly sales trips to Dallas, San Antonio, Austin and
- Oklahoma, qualifying with maintenance appointments and prospects
- Secured over $750,000 in Group Revenue for 2009
- Communicated cancellation of future business during Hurricane Ike closure and renovation
- Creatively promoted and maintained client loyalty during closure resulting in 100% return on Business Travel.
Sales Manager
Jess Akin Insurance
Cypress, TX
02.2003 - 04.2007
- Sought out new clients and developed client relationships through networking, direct referrals, lead databases, and cold calling.
- Customized existing insurance programs to suit individual client needs by analyzing specific requirements.
- Recommended type and amount of coverage based on analysis of customers' circumstances using persuasive sales techniques.
- Reviewed policy applications for errors and liaised with underwriters to facilitate quick completion of application process.
- Drove team revenue totals by bringing in top sales numbers.
- Conducted research on insurance packages and investment options to generate client recommendations.
- Met with customers to provide information about available products and policies.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Finalized sales and collected necessary deposits.
- Calculated premiums and established payment methods for sales.
- Created sources for continuous client referrals within community and with businesses using extensive networking skills.
- Reviewed, shopped, and processed renewals.
- Offered detailed information about products and binding coverage.
- Explained detailed policy concepts in easy-to-understand terms.
Education
No Degree - English/Communications
Cabrini University
Wayne, PA05.1999
High School Diploma -
Conestoga Senior High School
Berwyn, PA06.1997
Skills
- Delphi
- Business Development
- All Marriott Systems
- Logic Pro X
- Steinberg Cubase 12 Pro
- Wavelab 11 Pro
- Lightspeed POS System
- Microsoft Office
- Adobe Creative Cloud
- Squarespace
- Wix
- Cvent
- Social Media Marketing
- Prime
- TAM
- Applied Systems
- Corporate Travel
- Cyberlink PowerDirector
- Masterwriter
- Contract Negotiation
- Artist Relations
- Video Production
- Content Creation
- RFP Management
- Sales Statistics Analysis
- Rate Negotiations
- Bid Request Management
- Travel Planning
- Salesforce Software
- Account Maintenance
- Meeting Planning
- Music
- Marketing Campaigns
- Customer Needs Assessments
- Networking Events
- Claims Information Gathering
- Form Completion and Submission
- Insurance Program Analysis
- Insurance Customization
- Policy Adjustment Knowledge
- Special Event Coordination
- Customer Complaint Resolution
- Promotions and Marketing Strategies
- Pipeline Growth
- Sales Records Management
- Collateral Design
- Social Media Platforms
- Segment Strategies
- Target Segmentation
- Preparing Proposals
- Media Placement
- Corporate Forecasting
- Social Media Content Writing
- Converting Leads
- Site Visits
- Inspirational Leadership
- Establishing Contacts
- Inquiry Response
- Audiovisual Equipment
- Conference and Convention Planning
- Problem Anticipation and Resolution
- Event Publicity
Timeline
Account Manager
Tower Investment Group, LLC
01.2021 - Current
On Air Correspondent
Priden Productions
10.2020 - 02.2022
Audio Engineer Intern
Priden Productions
05.2020 - 01.2022
Regional Director of Sales and Operations
Celtic Realty Advisors/The Reside Houston
01.2019 - 04.2020
DIRECTOR OF SALES & MARKETING
Aimbridge Hospitality /Four Points Hotel
07.2018 - 01.2019
Director of Sales and Marketing
Park Inn Hote
01.2015 - 08.2018
Birth Doula
Cara Breith Doula Services
05.2012 - 01.2015
GROUP SALES MANAGER
Omni Hotels & Resorts
03.2010 - 04.2012
Business Travel Sales Manager
Concord Hospitality Enterprises Company
04.2007 - 03.2010
Sales Manager
Jess Akin Insurance
02.2003 - 04.2007
No Degree - English/Communications
Cabrini University
High School Diploma -
Conestoga Senior High School
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