Angela Daniels
Sales & Marketing - Hospitality
Savannah,GA
Summary
Proven leader in sales and marketing, I spearheaded a team at Savannah Convention Center to surpass revenue goals, achieving a landmark 70% occupancy. Expert in revenue management and customer relationship management, I led projects that doubled facility size and achieved the center's best revenue year, demonstrating exceptional team-building and strategic planning skills.
Overview
34
34
years of professional experience
Work History
Director of Sales, Marketing & Event Services
Savannah Convention Center
Savannah, USA
12.2017 - 04.2024
- Built an effective sales team and event staff, surpassing revenue goals, achieving a 70% occupancy, and facilitating an expansion projected to double the center’s size
- Participated as one of five Directors in a $276 million expansion with a projected opening in January 2024
- Just completed the best revenue year in the history of the 21-year-old building, making a substantial profit for the first time
- Oversaw three sales managers, three event managers, and a sales booking coordinator
- Require sales goals for all sales functions, including prospecting, requests for proposals, site visits, room nights, and contracts
- Ensure accountability with weekly sales meetings, event meetings, and quarterly goal reviews
- Achieved 93% excellent customer scores
- Actively involved in each department and carrying a list since COVID and bringing in $1.5 million in sales for FY22
- Years of experience have brought efficiencies in Sales/Marketing Budgets, Marketing Plans & execution of those plans
- Universal proficiency in Momentus (Ungerboeck) is required, allowing the center to use the full range of productivity tools
- Built working partnerships with Visit Savannah and area hotels & partners
- Created a new convention center name, logo, and website
Director of Sales, Marketing & Event Services / Assistant Director of Building
Convention Center
Daytona Beach, USA
08.2011 - 11.2017
- Built a marketing, sales, and event management team for a newly expanded 200,000-square foot convention center, instilling a driven, high-performance culture, ensuring accountability
- Supervised each event, providing high customer satisfaction and repeat business
- Eliminated the need for a $1.6 million tax subsidy
- Generated a $90,000,000.00 economic impact in 2015 and for a record year in 2017
- Developed a $2 million marketing budget, implementing a marketing strategy and efficiently building a customer base
- Supervised the development of creative materials, including photography and video shoots, and created advertising materials, website design, newsletters, and social media posts
- Managed public relations and media buying
- Managed a sales team of five, an event manager team of three, a sales booking coordinator, and a business development manager
- Set numerical sales team goals for customer leads, site visits, proposal requests, contracts, and prospecting calls and emails
- Provided the administrative support necessary for success
- Organized sales travel schedule with implementation of ROI for each show
- Purchased Ungerboeck software and Social Tables and directed sales and event staff training
- Implemented through Ungerboeck sales activity sheets, which were reviewed weekly, as well as pace report, economic impact report, and lost business report
- Created a new Business Development position, to assist the sales team with prospecting and qualifying for new business
- Implemented processes ensuring a successful transition from sales to event managers
- Implemented weekly event meetings, sales meetings, pre-cons for all events, as well as post-con calls
- Supervised event management, ensuring flawless execution, including planning, layout, staffing, and equipment
- Built alliances with Visit Florida, the Convention and Visitor’s Bureau, the Lodging and Hospitality Association, and local hotels
- Spokesperson for convention center on radio, television, and Newspaper
- Reported sales and marketing reports quarterly to the Tourist Development Council and County Council
Director of Marketing/Executive Committee member
Hilton Daytona Beach Oceanfront Resort
Daytona Beach, USA
01.2004 - 01.2011
- Developed the marketing strategy and the advertising plans for a 740-room beachfront hotel, including internet marketing, website design, buying all media, and creating packages to drive group and leisure business
- Prepared the $2 million marketing budget and supervised the creative team responsible for its implementation
- Consistently successful in bringing together group and leisure business, improving room rates, occupancy, and banquet business
- Created revenue-generating concerts, festivals, and other events
- Hired the talent, negotiated the contracts, obtained sponsors, and coordinated radio and television coverage
- Created two new profit centers, a children’s activity center and a luxury spa
- Worked on year-long hotel hurricane reconstruction
- Oversaw public relations and the grand opening of the new Pyramid Hotel in Fort Lauderdale
- Served as crisis management spokesperson and public and community relations manager
Regional Director of Advertising/ Executive Committee member
Adam’s Mark Daytona Beach Resort
Daytona Beach, USA
01.1995 - 01.2004
- Developed and implemented the marketing and advertising strategy for Adam’s Mark’s four hotels in Florida, preparing and overseeing a $4.5 million budget
- Responsible for media buying, internet marketing, social media, creative services, website design, advertising, and public relations
- Developed packages and incentives, increasing leisure and group business
- The Hotel Executive Committee charged with designing and constructing the hotel’s 335-room second tower
- Organized hotel special events, primarily concerts, featuring known artists, negotiating talent contracts, promoting the events, obtaining sponsorships, and ensuring their success
- Worked with the catering department to develop banquet and catering businesses
- Developed packages and promotions to increase revenue
Marketing Manager
Marriott Daytona Beach Oceanfront Resort
Daytona Beach, USA
01.1990 - 01.2004
- Developed marketing strategy and advertising materials by Marriott guidelines needed to increase revenue
- Responsible for media buying, internet marketing, social media, creative services, website advertising, and public relations
- Developed packages for increased leisure and business
- Increased banquet revenue
- Organized hotel special events
Education
Jacksonville State University
Jacksonville, AlabamaSkills
- Sales forecasting
- Revenue management
- Customer relationship management
- Event planning
- Budget management
- Market analysis
Professional Leadership
- Convention Sales & Professional International – Past President
- Ocean Walk Village Alliance – Past President
- Main Street Redevelopment Board
- Visit Florida, Meetings Committee
- Advertising Federation Member
- Florida Public Relations Association – Past President
- Convention and Visitors Bureau’s Advertising and Internet Committee – Chaired
- American Women in Radio and Television – President
- Professional Conference Management Association
- International Association of Venue Management
- American Society of Association Executives
- Silver Medalist Winner, presented by Daytona Advertising Federation
Community Leadership
- Chamber of Commerce Tourism Committee - Chaired
- Boys & Girls Clubs of Volusia/Flagler County – Past President
- Women’s Initiative of Volusia County – Past President
- Friends of the Bandshell – Past President
- Steak & Steak Dinner - Boys & Girls Clubs of Volusia/Flagler County – Chaired
- March of Dimes Golf Tournament – Chaired
- Boys and Girls Club Golf Tournament – Committee Chair
- Power of the Purse Benefiting the Women’s Initiative of Volusia County - Chaired
- Heart Ball to benefit the Heart Association – Chaired
- Checkered Flag Committee selected by Daytona International Speedway
Timeline
Director of Sales, Marketing & Event Services
Savannah Convention Center
12.2017 - 04.2024
Director of Sales, Marketing & Event Services / Assistant Director of Building
Convention Center
08.2011 - 11.2017
Director of Marketing/Executive Committee member
Hilton Daytona Beach Oceanfront Resort
01.2004 - 01.2011
Regional Director of Advertising/ Executive Committee member
Adam’s Mark Daytona Beach Resort
01.1995 - 01.2004
Marketing Manager
Marriott Daytona Beach Oceanfront Resort
01.1990 - 01.2004
Jacksonville State University
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