Summary
Overview
Work History
Skills
Languages
Timeline
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Angela Fernandez

Angela Fernandez

Winter Park,FL

Summary

Dynamic and performance-oriented sales leader with (20) years of experience with a proven track record with excelling in revenue growth and complex problem-solving. Expert in sales process optimization and team leadership, achieving regional sales targets and enhancing member satisfaction. Skilled in building strategic partnerships and driving business growth through effective territory management and relationship building.


Overview

8
8
years of professional experience

Work History

Central Florida Director of Sales

Solis Health Plans
04.2024 - Current
  • Managed and motivated agents, providers and brokers to increase revenue 500% in one year.
  • Enhanced member satisfaction levels by addressing concerns promptly and providing tailored solutions.
  • Achieved regional sales targets through effective territory management and relationship building with agents, brokers and providers.
  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
  • Launched new procedures and processes into the market, coordinating marketing initiatives and comprehensive marketing campaigns.
  • Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
  • Managed team of sales representatives, providing guidance, coaching and support.
  • Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
  • Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
  • Managed complex negotiations with key accounts resulting in long-term contracts.
  • Built relationships with community partners to establish long-term business growth and opportunities.
  • Managed accounts to retain existing relationships and grow share of business.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Engaged in product training, demonstrations, consumer awareness, branding to raise awareness.
  • Organized promotional events and interacted with community to increase sales volume.
  • Facilitated business by implementing practical networking techniques.

Director of Sales & Marketing (Central & South FL)

Clinical Care Medical Centers
03.2022 - 04.2024
  • • Responsible for planning, directing and controlling the resources and efforts of staff to accomplish the sales objectives of the Medicare organization business units.
  • • Lead a team of (23) Marketing Representatives in Central and South Florida. • Manages resources effectively and efficiently to support strategic sales goals.
  • • Provides leadership in motivating subordinates to accomplish goals and objectives.
  • • Ensures achievement of sales production goals and deliverables for assigned market areas.
  • • Develops recommendations to Sales Management on the marketplace dynamics including competitors.
  • • Hires, trains, coaches, counsels and evaluates the performance of direct reports.
  • • Develop strategic objectives related to sales and marketing functions.
  • • Build initiatives for establishing a brand and corporate identity. • Develop marketing plans, such as promotional events and product launches.
  • • Create and maintain sales and marketing budgets.
  • • Research the market, understand customer requirements and analyze trends.
  • • Offer expert advice for advertising campaigns and PR activities.
  • • Establish partnerships to increase sales and collaborate with media platforms.
  • • Coordinate with the HR department to hire and train staff.
  • • Assign sales territories and targets to the sales team.
  • • Prepare reports and presentations to update management with sales progress

Regional Sales Manager

Simply Healthcare Plans Inc.
11.2017 - 03.2021
  • Develop and implement effective sales strategies for healthcare products and services.
  • Lead, motivate, and manage a team of sales representatives.
  • Build and maintain strong relationships with healthcare providers and key stakeholders.
  • Identify and pursue new business opportunities within the healthcare sector.
  • Analyze market trends and competitor activities to inform sales tactics.
  • Set and monitor sales targets, ensuring consistent achievement of goals.
  • Collaborate with marketing, product, and provider relations teams to deliver member solutions.
  • Prepare and present sales reports and forecasts to senior management.
  • Ensure compliance with healthcare regulations and company policies.
  • Provide training, coaching, and performance feedback to sales staff.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.

Skills

  • Sales training and leadership
  • Revenue growth
  • Sales funnel management
  • Pipeline development
  • Sales team training
  • Sales process optimization
  • Deal closing
  • Territory management
  • Key account targeting
  • Sales presentations
  • Complex Problem-solving
  • Sales expertise

Languages

English
Spanish

Timeline

Central Florida Director of Sales

Solis Health Plans
04.2024 - Current

Director of Sales & Marketing (Central & South FL)

Clinical Care Medical Centers
03.2022 - 04.2024

Regional Sales Manager

Simply Healthcare Plans Inc.
11.2017 - 03.2021

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