ANGELA FREIBERG
Leesburg
Summary
Results-driven leader with a strong background in managing transformation initiatives for global organizations. Proven track record designing, developing and delivering complex change management and stakeholder engagement initiatives, including the successful orchestration of a $60 million change management program that supported a $2.4 billion technology transformation.
Overview
29
29
years of professional experience
Work History
VICE PRESIDENT, BUSINESS TRANSFORMATION OFFICE
Marriott International
Bethesda
09.2021 - Current
- Established internal Change Management and Communications practice for Transformation Office.
- Recruited and onboarded high-performing team of former consultants and subject matter experts.
- Designed and executed strategy for $60 million change management program supporting $2.4 billion technology transformation.
- Developed bespoke methodology and taxonomy utilizing best practices from Adkar and Kotter and enabled by a carefully configured toolset (Smartsheet, PowerBI and Copilot AI agents)
VICE PRESIDENT, STRATEGY, COMMUNICATIONS AND INNOVATION GLOBAL OPERATIONS
Marriott International
Bethesda
12.2016 - 09.2021
- Led a diverse team of strategists, experience designers, and storytellers to drive innovation.
- Orchestrated design and execution of large-scale transformational change and operational excellence programs.
- Served as executive communications lead and speechwriter for a wide range of external and internal appearances, including securities analyst meetings, industry presentations, large internal meetings and video and written media series.
SENIOR DIRECTOR, PROGRAM DESIGN AND MANAGEMENT, CONTINENT OPERATIONS
Marriott International
Bethesda
06.2013 - 12.2016
- Executed workshops, brainstorming and visioning sessions to identify and rapidly prototype new concepts.
- Designed and led execution of Marriott’s Food and Beverage strategy for full-service hotels in the U.S..
- Led the in-room dining program redesign through the entire lifecycle – from experience design research and development of operating models through full-scale implementation.
SENIOR DIRECTOR, CHANGE AND COMMUNICATIONS BRAND, SALES AND MARKETING
Marriott International
Bethesda
03.2012 - 06.2013
- Led the team responsible for the development and execution of communications plans and deliverables for Marriott’s brand, sales and marketing organizations.
- Guided re-organization, goal setting and annual revenue planning communications.
- Directed communications for the Gaylord Hotels and Resorts brand acquisition.
DIRECTOR, COMMUNICATIONS GLOBAL HUMAN RESOURCES
Marriott International
Bethesda
11.2009 - 03.2012
- Managed communications function for all HR-related programs, processes and systems, overseeing a 4-member team.
- Directed strategy and execution for employee engagement activities and program launches, including annual enrollment, annual engagement survey, leadership development, and Marriott’s TakeCare wellness program.
DIRECTOR, GLOBAL INTERNAL COMMUNICATIONS
Merck & Co., Inc.
Whitehouse Station
01.2007 - 01.2009
- Led employee communications for Corporate Shared Services organization; developed and launched the employee portal; and designed and executed the change management and internal communications strategy for Merck’s acquisition of Schering-Plough.
- Launched of the company’s first social platform to enable peer-to-peer collaboration across the entire organization from Day One, post-acquisition.
Prior Position
Hewitt Associates
Bridgewater
01.2006 - 01.2007
- Collaborated closely with team members to identify and meet client needs, achieve project objectives and deliver effective benefits communications solutions on-time and within budget.
Prior Position
Cendant Corporation
Parsippany
01.1998 - 01.2006
- Held multiple positions of increasing responsibility, designing, developing and delivering effective communication strategies to enhance external brand awareness and drive employee engagement.
Prior Position
MCS, Inc.
Summit
01.1997 - 01.1998
- Implemented strategic communication plans for diverse clients within multiple healthcare and pharmaceutical sectors (examples include: American Heart Association, Genentech, and Immunex).
Education
Master of Arts - Corporate And Public Communications
Seton Hall University
South Orange, NJ05-2006
Bachelor of Arts - Communications
Rutgers University
New Brunswick, New Jersey, NJ05-1997
Skills
- Change management and strategy execution
- Communication strategies
- Complex problem solving
- Mergers and acquisitions
- Cross-functional leadership
Timeline
VICE PRESIDENT, BUSINESS TRANSFORMATION OFFICE
Marriott International
09.2021 - Current
VICE PRESIDENT, STRATEGY, COMMUNICATIONS AND INNOVATION GLOBAL OPERATIONS
Marriott International
12.2016 - 09.2021
SENIOR DIRECTOR, PROGRAM DESIGN AND MANAGEMENT, CONTINENT OPERATIONS
Marriott International
06.2013 - 12.2016
SENIOR DIRECTOR, CHANGE AND COMMUNICATIONS BRAND, SALES AND MARKETING
Marriott International
03.2012 - 06.2013
DIRECTOR, COMMUNICATIONS GLOBAL HUMAN RESOURCES
Marriott International
11.2009 - 03.2012
DIRECTOR, GLOBAL INTERNAL COMMUNICATIONS
Merck & Co., Inc.
01.2007 - 01.2009
Prior Position
Hewitt Associates
01.2006 - 01.2007
Prior Position
Cendant Corporation
01.1998 - 01.2006
Prior Position
MCS, Inc.
01.1997 - 01.1998
Master of Arts - Corporate And Public Communications
Seton Hall University
Bachelor of Arts - Communications
Rutgers University