Angela Harris
Silver Spring,MD
Summary
Results-driven, award winning Communications & Marketing leader with a proven track record of developing and executing successful marketing campaigns and communication strategies. Experienced in collaborating with cross-functional teams to drive brand awareness, enhance market positioning, and achieve business objectives. Strong expertise in digital marketing, content creation, and brand management. Excellent interpersonal and communication skills, adept at building relationships with stakeholders and effectively conveying messages to target audiences.
Overview
17
17
years of professional experience
Work History
Communications & Marketing Advisor
AARP Foundation
Washington, DC
06.2022 - Current
- Developed and disseminated external communications materials for advertising, earned media, and knowledge sharing to support the organization's programmatic dashboard goals.
- Produced clear and concise messages, briefs, talking points, remarks, summaries and content for diverse channels and audiences.
- Collaborated with various teams to develop and manage engaging content for social media platforms, ensuring a unified message and seamless integration of communication efforts.
- Led cross-functional teams in the planning, organization and implementation of special projects.
- Utilized analytical skills to make informed decisions and achieve desired results
- Developed and refined storytelling, images, and branding to ensure consistency across all consumable formats and communication platforms.
Vice President, Community Engagement, Programming & Communications
Public Access Television Corporation of DC
Washington, DC
01.2019 - 01.2021
- Provided strategic leadership and managed communication efforts as part of the station's executive team.
- Crafted and executed impactful communication initiatives to bolster the station's brand image, amplify its presence, and establish a strong reputation.
- Led and managed staff and teams in developing content for broadcast across Comcast, Verizon Fios, RCN cable platforms, and various digital/social media channels.
- Increased viewership by collaboratively creating captivating programming content that aligned with the station's mission and attracted a larger audience.
- Developed and fostered relationships with diverse community stakeholders to enhance community engagement and support.
Director / Chair of Journalism and Media Studies Program
Trinity Washington University
Washington, DC
01.2017 - 01.2019
- Provided academic leadership, curriculum development, and research excellence to foster the growth of future media professionals and promote innovation in media education.
- Executed visionary leadership in the department and faculty, fostering collaboration and staying at the forefront of emerging trends in journalism and media studies.
- Developed and executed strategic initiatives that bolstered the department's standing, leading to higher enrollment numbers and enhanced rankings.
- Facilitated interdisciplinary collaborations across departments to develop joint programs and research initiatives.
- Developed and maintained industry partnerships to secure internships and job placements for students.
- Integrated emerging media and technology into curriculum to equip students with latest skills and knowledge.
- Provided guidance and assistance to faculty members in their research projects, leading to enhanced scholarly articles and secured external funding.
- Organized conferences, workshops, and speaker series to encourage dialogue and engagement in journalism and media studies.
Adjunct Professor
Trinity Washington University
Washington, DC
01.2013 - 01.2017
- Taught graduate level courses on business communication, marketing, journalism, and cultural communications.
Sr. Program Manager / Strategic Communications Specialist
Smithsonian Institution
Washington, DC
01.2014 - 01.2016
- Combining strategic communication planning expertise with strong project management skills in the roles of a Strategic Communications Specialist and Senior Program Manager.
- Effectively drove strategic communications efforts using excellent communications, analytical, and leadership abilities in a dynamic environment.
- Developed and executed comprehensive communication strategies aligning with organizational goals and objectives.
- Successfully coordinated internal and external communications, handled key messaging, and supervised the implementation of communication initiatives.
- Ensured successful outcomes by overseeing the execution of complex programs as senior program manager.
- Utilized exceptional communication, analytical, and leadership skills to successfully drive strategic communication efforts and manage complex programs in a fast-paced environment.
- Served as a COTR for the United States government, acting as a bridge between private contractors and ensuring mutually beneficial goals.
- Managed Federal contractors and public programs: drafted scope of work agreements, assessed and outlined deliverables, and supervised contractor work performance in compliance with Federal Acquisitions Regulations (FAR).
- Certifications earned include:
- Managed Simplified Acquisitions and received COTR Level 2 certification while excelling as a Microsoft Project Manager.
Adjunct Professor
The George Washington University
Washington, DC
01.2011 - 01.2013
- Taught MBA students business communications and advertising courses, focusing on marketing principles and techniques (product, price, place, promotion), effective business communication skills, personal branding, and leadership development.
- Guided and supervised students in research, case study analysis, data preparation, and study findings presentation.
- Published contributing author to textbook: Business Principles and Perspectives: Preparing Undergraduate Business Students for the First Year (Carter, 2012, Kendall Hunt Publishing).
- Consistently surpassed national teaching evaluation performance averages by an average of 5% annually.
- Represented GWU as an active member of the Direct Marketing Association of Washington.
Professional Lecturer
Howard University
Washington, DC
01.2009 - 01.2011
- Instructed advertising courses and mentored students in understanding the role of advertising in marketing.
- Served as faculty advisor for the Communications Entrepreneurship Research and Resource Center, as well as curriculum developer for the Center for Excellence in Advertising.
- Successfully launched pilot program for Next Generation Advertising Boot Camp.
- Successfully obtained sponsorships from both Coca-Cola and Widen & Kennedy Ad Agency.
- Consistently surpassed national performance averages in teaching evaluations by an average of 12% year after year.
- Achieved Green Teaching certification for two consecutive years.
National Sales Manager
XM Satellite Radio
Washington, DC
01.2007 - 01.2008
- Developed, launched, and oversaw a national premium incentive sales program to support organizational revenue goals.
- Developed relationships with incentive houses, meeting planners, brokers, and corporate direct clients to optimize sales and minimize costs.
- Led staff in developing sales objectives and strategies.
- Increased national sales through a strategic blend of in-person sales meetings and digital marketing strategies.
- Reduced sales cycle time by an average of 8 weeks through the development of a push/pull sales strategy.
- Increased year/year revenues from trucking industry by 31% to $1.7 million.
- Established business relationships with key corporate partners.
- Implemented customized tracking system to measure key sales metrics including cold calls, prospecting inquiries made, appointments, closed sales, and up-sell attempts
Education
MBA - Business
University of Maryland University College
Master of Science -
University of Maryland University College
Certifications - Leadership Principles And Entrepreneur Essentials
Harvard Business School
Bachelor of Science -
University of Maryland University College
Skills
- Leadership / Staff Management
- Marketing Strategy Development
- Media Relations & Storytelling
- Communication Planning & Execution
- Digital Marketing (Social Media , SEO, SEM )
- Community Engagement & Public Relations
- P&L Accountability
- Content Creation & Copywriting
Accomplishments
- Ten Time Communicator Award
- Eight Time Telly Award
- Distinguished Leadership Award
- 4 Time Hermes Award
Additional Professional Expertise
Additional experience includes holding leadership positions in sales, marketing and human resources, diversity & inclusion and work/ life balance management roles at multinational Fortune 500 corporations to include: The Discovery Channel and Black Entertainment Television. Grew and managed a sales portfolio exceeding $150 million, supervised management and administrative staff, and provided oversight of department operations and P&L management.
References
References available upon request.
Timeline
Communications & Marketing Advisor
AARP Foundation
06.2022 - Current
Vice President, Community Engagement, Programming & Communications
Public Access Television Corporation of DC
01.2019 - 01.2021
Director / Chair of Journalism and Media Studies Program
Trinity Washington University
01.2017 - 01.2019
Sr. Program Manager / Strategic Communications Specialist
Smithsonian Institution
01.2014 - 01.2016
Adjunct Professor
Trinity Washington University
01.2013 - 01.2017
Adjunct Professor
The George Washington University
01.2011 - 01.2013
Professional Lecturer
Howard University
01.2009 - 01.2011
National Sales Manager
XM Satellite Radio
01.2007 - 01.2008
MBA - Business
University of Maryland University College
Master of Science -
University of Maryland University College
Certifications - Leadership Principles And Entrepreneur Essentials
Harvard Business School
Bachelor of Science -
University of Maryland University College
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