ANGELA KLIEVER

• Self-owned business, performing marketing and communications services for a variety of industries and focus areas. Managed external communications channels such as websites, newsletters, blogs, and social media accounts.
• Conducted research on current trends in the communications industry to identify opportunities for improvement.
• Developed communication guidelines to ensure consistency across all channels.
• Developed materials to create a cohesive story across multiple platforms for a B2B supply company.
• Designed visuals such as logos, banners, and other graphics for promotional materials.
• Updated employees on communication protocols.
• Coached client representatives in effective communication with employees.
• Developed content marketing strategies for a non-profit (America Adapts) climate adaptation podcast.
• Created multimedia content for digital campaigns, including social media, graphics, and webpages.
• Development media relations strategies to increase public awareness of organization activities.

• Analyzed competitor activities to develop effective strategies for gaining market share.
• Developed and implemented strategic business plans for new market opportunities within battery energy storage (BESS).
• Conducted market research to identify industry trends and customer needs in solar, wind, and BESS market segments.
• Negotiated commercial terms with clients to maximize profitability.
• Created and conducted presentations outlining product features and benefits for prospective customers.
• Co-developed a revised sales process by merging two business groups within larger organization.
• Managed sales pipeline from lead generation through closure.
• Coordinated cross-functional teams to ensure successful project development.
• Identified new customers through pipelining, pre-qualification and territory analysis and management.
• Determined business development opportunities and implemented effective strategy for client acquisition.
• Facilitated regular and efficient client interactions to fulfill requirements and relationship development.
• Participated in conferences, workshops, and trade shows to build industry and customer alliances.
• Built sales forecasts and schedules to reflect desired productivity targets.
• Trained and mentored interns within the Business Development team.

• Planned and executed rebranding of company inclusive of all marketing materials.
• Developed and implemented comprehensive communication strategies to improve operational processes and organizational efficiency.
• Cultivated strong relationships with customers through responsive communication. A result was an expansion of product testing within automotive original equipment manufacturers (OEMs) and development of joint development agreements (JDAs) with three major car companies.
• Collaborated with senior leadership to set long-term objectives and goals for the company and conducted meeting to review progress or key performance indicators (KPIs).
• Created and executed go-to-market plans including marketing and business development budgets.
• Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
• Analyzed customer feedback data to identify trends in company performance or customer service issues.
• Increased social media following by 110% in the first year.
• Monitored market conditions and competitor activities to inform business decisions. Expanded total addressable market (TAM) from single market to three markets for product.
• Planned and executed company presence at industry events or conferences.
• Prepared presentations for board meetings summarizing key developments within marketing and business development as well as cross departmental development of materials for organization.
• Implemented systems for tracking progress on key initiatives or projects.

Team Leadership & Management:

• Built and led marketing team.
• For approximately one year of the time at Schletter, I performed the duties of both head of marketing and sales comprising of 32 people in two locations.
• Active management team member.
• Assessed projects against budgets and timelines.
• Managed creation of marketing materials and sales support tools.
• Negotiated contracts with vendors.
• Performed regular audits of marketing materials.
• Worked with management team to oversee marketing strategy.
• Evaluated and reported on campaign performance.
• Cultivated business partnerships (internal & external).

Brand Awareness & Lead Generation:

• Strategic activities moved brand to top ground mount system for three years in a row.
• Developed and implemented marketing plans (go-to-market strategies).
• Directed media buying (print ads, article placement, sponsorships, etc.).
• Developed website search engine optimization strategies (SEO).
• Planned and executed product launch events.
• Developed social media marketing strategies.
• Managed creation of marketing materials (collateral) with focus on integrated marketing.
• Represented company at conferences to promote brand and products.
• Cultivated relationships with key influencers and partners in industry.

Customer Acquisition & Retention:

• Spearheaded customer relations and retention strategies.
• Developed and managed budget for marketing programs.
• Developed and coordinated efforts for promotional activities.
• Evaluated campaign effectiveness increased return on investment (ROI).
• Tracked, analyzed, and reported on marketing program results to US and Germany leadership teams.

Public Relations (PR):

• Led PR team on press releases, media pitches, case studies, etc.
• Organized trade shows and exhibitions with as many as 40 events in one year.
• Developed internal communication initiatives (intranet, newsletters, communication terminals).

Market Research & Analysis:

• Identified new business opportunities.
• Monitored competitor activity including social, digital, print, events, and market share.
• Translated market knowledge and strategy into insights.