Summary
Overview
Work History
Education
Skills
Websites
SOFTWARE COMPETENCIES
Timeline
Generic

Angela Kuiper

Laguna Beach,CA

Summary

Adaptable senior copywriter with extensive experience in various areas, including content development, brand messaging, and marketing. Possesses a strong background in digital content and copywriting in healthcare and wellness marketing. Proven ability to devise and lead content projects from inception to execution within required timeframes. Strong track record of converting complex clinical and scientific data into clear, relatable messages for both consumers and professionals. Known for collaboration and the ability to leverage strengths in SEO, content strategy, and storytelling to drive impactful results in constantly changing digital landscapes.

Overview

16
16
years of professional experience

Work History

Consumer Copywriter

Metagenics, LLC
09.2023 - Current
  • Created engaging copy for digital campaigns aimed at enhancing brand visibility.
  • Enhanced brand awareness by creating compelling content for website landing pages, blog posts, and email newsletters.
  • Increased client conversions by crafting persuasive, tailored copy for email campaigns, landing pages, and product pages.
  • Improved website content for better search engine rankings and user experience through targeted keyword research and SEO best practices.
  • Provided editorial guidance to ensure top-quality content delivery.
  • Worked with graphic designers to produce visually appealing digital marketing assets that amplified the impact of written copy.

Senior Marketing Manager, Educational Content & Web

CMI Management Inc.
05.2022 - 08.2023
  • Served as the editorial and marketing lead for education programs, and managed various areas, including the development of communication plans, writing copy for deliverables, and executing on marketing tactics.
  • Implemented new content strategies to increase brand awareness and visibility of the educational portfolio for CMI's largest client, the Association of Cancer Community Centers (ACCC).
  • Supported the overall marketing strategy and worked cross-departmentally to position educational content that resonates with ACCC membership, as well as engage and attract new audiences.
  • Applied writing and editing skills to translate complex clinical, programmatic, business, and policy issues into clear, concise prose across the website to a multidisciplinary healthcare audience.
  • Conducted regular content audits to maintain high standards for information architecture and overall user experience.
  • Optimized web content and features for SEO and collaborated with internal team members to ensure best practices are followed.

Senior Writer & Marketing Specialist

UCI Health
05.2020 - 08.2023
  • Developed content for department newsletters, brochures, marketing campaigns, proposals, and various marketing collateral. Wrote custom web content and edited website copy for health advancement.
  • Presented complex information in an accessible manner through skillful use of storytelling techniques and data visualization tools.
  • Collaborated with other departments across the health system to create custom web content for various healthcare services.
  • Interviewed UCI donors to develop articles on the impact of gifts.
  • Interviewed patients and families to develop patient stories and blog articles.
  • Developed strong relationships with subject matter experts for access to valuable insights, enhancing the credibility of written materials.

Freelance Writer

Children's National
10.2019 - 08.2023
  • Wrote web content for the Pediatric Colorectal and Pelvic Reconstruction Program.
  • Authored several articles based on Dr. Marc Levitt’s research for patients and families in the Pediatric Colorectal & Pelvic Reconstruction Program.
  • Interviewed clinicians, patients, and families to develop patient stories and blog articles.
  • Authored multiple patient stories across a variety of pediatric service lines.
  • Collaborated with the marketing team and across multiple service lines to develop content.
  • Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
  • Conducted interviews with subject matter experts to generate topics.

Senior Writer and Marketing Associate

Moving Minds LLC
05.2013 - 03.2020
  • Oversaw the brainstorming, creation, and transformation of ideas into relevant content for consumers and professionals. Wrote clear and persuasive copy for brochures, ads, and other means of advertising.
  • Developed customized content for six independent eating disorders and addiction medicine centers' websites.
  • Wrote blog articles and newsletter items for patients and families suffering from alcohol and drug dependency, dual disorders, eating disorders, obesity, chronic pain, and mental illness.
  • Wrote copy for clients' digital advertising campaigns based on search engine optimization techniques; i.e. Designed banner ads.
  • Developed a content calendar for each center.
  • Managed multiple projects simultaneously while adhering to strict deadlines, ensuring the timely completion of tasks.

Web and SEO Copywriter

Penn Medicine
05.2012 - 02.2020
  • Managed and completed various website content updates, including physician profiles and event calendars.
  • Lead content developer responsible for managing service line site maps, editing, and writing content, condensing a 50,000-page site to a 10,000-page site using a new content management system, and training additional content writers on new site architecture and digital writing style guidelines.
  • Interviewed key physicians across multiple service lines, including orthopedics and otorhinolaryngology, wrote technical articles for targeted newsletters distributed to the referring community and consumers.
  • Enhance Google snippets in organic search results for multiple service lines by establishing robust link relationships between relevant pages.
  • Proficient in the client's content management system; responsible for creating new pages and ensuring clean HTML code.

Senior Writer and Marketing Specialist

UCLA Health
04.2019 - 12.2019
  • Wrote custom web content and edited website copy for various service lines across the UCLA Health System. Created content for facility brochures, fliers, posters, and marketing materials.
  • Improved readability of technical documentation by simplifying language while preserving accuracy and clarity in conveying information. Participated in editorial planning meetings by suggesting relevant topics based on current trends and industry developments.
  • Developed engaging articles for diverse audiences, resulting in increased readership and social media engagement. Collaborated with other departments throughout the health system to generate innovative content ideas for different marketing campaigns.
  • Interviewed patients and their families to craft patient stories and blog articles.

Senior Writer and Marketing Specialist

Prospria PainCare
03.2013 - 05.2014
  • Authored blog posts and created content for facility brochures and marketing materials.
  • Collaborated with the CMO and Marketing Director to develop content for social media, blogs, and the brand positioning statement.
  • Developed patient stories for the website. Ensured a consistent brand voice across all content, aligning with company messaging and objectives. Managed the content calendar.
  • Used strong writing, editing, and proofreading skills to produce engaging, error-free content.
  • Brainstormed ideas to generate valuable content for clients.
  • Edited and proofread drafts of articles and other documents.

Copywriter

Halifax Health
05.2011 - 04.2012
  • Wrote website copy for various service areas, including Women and Infant Health, Oncology, Orthopedics, and Neurosurgery aimed at educating patients and enhancing website performance.
  • Supported email nurturing campaigns by creating targeted content, such as an obstetrics newsletter, to build loyalty with existing and potential patients.
  • Worked with clients to create marketing strategies for specific service areas.
  • Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting the original author's intent.
  • Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.

Grants Coordinator

Illumination Foundation
01.2010 - 05.2011
  • Wrote and edited grant proposals and applications for various programs.
  • Continuously improved professional skills through participation in workshops, webinars, conferences, and other relevant learning opportunities, staying up-to-date on industry trends and best practices.
  • Developed and maintained a comprehensive grants calendar to ensure timely submissions, progress reports, and evaluations.
  • Collaborated with program staff to develop compelling grant proposals that aligned with organizational priorities and goals.
  • Evaluated project outcomes against established performance metrics, providing valuable feedback for future efforts.
  • Researched grant-making organizations and analyzed them to identify likely funding sources for specific projects.
  • Researched current trends and best practices in homelessness intervention strategies.
  • Developed budget projections for the most effective allocation of grant funding.

Education

Bachelor of Arts - Sociology, Concentration on Children, Youth & Families

California State University San Marcos

Skills

  • Copywriter
  • Digital Content Development
  • Editor
  • Content Strategy
  • Digital Marketing
  • SEO
  • Content Management
  • Email Marketing
  • Campaign Development

Websites

SOFTWARE COMPETENCIES

Microsoft Office (Word, Excel, PowerPoint, and Outlook)

Timeline

Consumer Copywriter

Metagenics, LLC
09.2023 - Current

Senior Marketing Manager, Educational Content & Web

CMI Management Inc.
05.2022 - 08.2023

Senior Writer & Marketing Specialist

UCI Health
05.2020 - 08.2023

Freelance Writer

Children's National
10.2019 - 08.2023

Senior Writer and Marketing Specialist

UCLA Health
04.2019 - 12.2019

Senior Writer and Marketing Associate

Moving Minds LLC
05.2013 - 03.2020

Senior Writer and Marketing Specialist

Prospria PainCare
03.2013 - 05.2014

Web and SEO Copywriter

Penn Medicine
05.2012 - 02.2020

Copywriter

Halifax Health
05.2011 - 04.2012

Grants Coordinator

Illumination Foundation
01.2010 - 05.2011

Bachelor of Arts - Sociology, Concentration on Children, Youth & Families

California State University San Marcos

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