Angela Laitano
Miami,FL
Summary
Dynamic professional with a robust background in Information Technology, Business Administration, and Data Analytics. Proficient in creating data-driven marketing strategies that drive brand growth, enhance customer engagement, and streamline operations. Skilled in market research, and sales automation, with a proven track record of delivering successful marketing campaigns. Adept at using data analysis to optimize marketing performance and forecast sales. Passionate about fostering team collaboration and contributing to business success. A self-motivated professional known for prioritizing tasks and having excellent time management skills. Ready for a new position that involves overseeing various duties in a fast-paced setting.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing and Operations Associate
FitTea
Miami, FL
05.2024 - Current
- Conducted events attended by 40+ participants for the brand, managed META campaigns, ensuring they reached our target audience, creating growth on our social media platforms, and over 500k reach on every platform.
- Manage SMS and email campaigns weekly, creating a growth of sales of over 5%.
- Managed the Marketing budget, working with QuickBooks. Created a new budget, cutting 17% of costs and allocating money to be better used in the marketing department.
- Tracked department expenditures
- Engaged in customer support from our social media platforms and SMS communications. Customers had posted on our platform, 'FitTea has excellent customer support, and they make sure to solve any issue or concern as soon as possible.'
- Prepared detailed reports on operational performance metrics for management review.
- Assisted with the development of new processes and procedures to improve efficiency.
- Identified internal problems and recommended solutions to upper management.
International Assistant & Marketing Coordinator
Atlantis University
Miami, FL
06.2023 - 03.2024
- Developed targeted marketing campaigns to promote educational programs, resulting in the recruitment of over 50 international students.
- Utilized data analytics to refine marketing efforts and optimize engagement across 70+ students.
- Enhanced online platforms, improving the user experience, and increasing student interaction.
- Streamlined administrative processes for enrollment, boosting overall efficiency.
Revenue & Marketing Operations Director
Simeral Construction
Boston, MA
04.2022 - 06.2023
- Conducted market research to identify key opportunities, positioning products effectively for maximum market penetration.
- Trained staff on customer-centric marketing strategies, improving service delivery, and customer satisfaction.
- Leveraged CRM (HubSpot) for tracking customer interactions and optimizing sales performance.
- Led marketing and sales automation initiatives, driving significant revenue growth.
Supply Chain Specialist
Washify Services
Boston, MA
01.2021 - 04.2022
- Verified and approved over 20 customer orders daily, ensuring seamless fulfillment and customer satisfaction, thereby maintaining positive brand perception and encouraging repeat purchases.
- Orchestrated the management and deployment of return items to repair vendors for refurbishment or disposal, preserving brand integrity and enhancing customer trust through efficient resolution of product issues.
- Conducted in-depth analysis of inventory, reconciled monthly inventory discrepancies, and proactively generated purchase orders to replenish stock levels when inventory levels were low, optimizing product availability and minimizing disruption to customer supply chains.
Logistics Program Developer (Marketing Focus)
CRC Global Solutions
New Orleans, LA
05.2020 - 12.2020
- Created a logistics program that supported marketing objectives by optimizing transportation and warehousing for better product delivery.
- Collaborated closely with the marketing team to ensure app functionality aligned with user engagement goals.
Education
Master of Science - Information Technology
Atlantis University
Miami, FL12-2024
MBA - Business Administration
University of Miami
Miami, FL12-2022
Bachelor of Science - Finance
Duquesne University
Pittsburgh, PA12-2019
Skills
- Marketing Strategy & Execution
- Market Research & Data Analysis
- CRM/CMS (HubSpot)
- SEO & Web Analytics
- Email and SMS Marketing Automation
- Operational Efficiency
- Process Improvements
- Database Management
- Customer Service
- Key Performance Indicators
- Power BI & Data Visualization
- Executive Presentations
Accomplishments
- PI SIGMA EPSILON- Business Fraternity for Honors Student, Pittsburgh, 2018
Languages
Spanish
Native/ Bilingual
Affiliations
- Member of the ladies of the light house foundation. Volunteering 3+ events per year.
Certification
- LSS YELLOW BELT- Lean Six Sigma, USA, 2020
Timeline
Marketing and Operations Associate
FitTea
05.2024 - Current
International Assistant & Marketing Coordinator
Atlantis University
06.2023 - 03.2024
Revenue & Marketing Operations Director
Simeral Construction
04.2022 - 06.2023
Supply Chain Specialist
Washify Services
01.2021 - 04.2022
Logistics Program Developer (Marketing Focus)
CRC Global Solutions
05.2020 - 12.2020
Master of Science - Information Technology
Atlantis University
MBA - Business Administration
University of Miami
Bachelor of Science - Finance
Duquesne University