ANGELA LAUZON
Wheat Ridge,CO
Summary
Multi-talented Skilled Executive knowledgeable about sales, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Overview
18
18
years of professional experience
Work History
Executive VP
TriBike Transport
01.2021 - 11.2023
- Hired and managed over 30 employees to maximize productivity while training staff on best practices and protocols.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Resolved issues and recommended actions based on production and compliance reports.
- Optimized operational efficiency, reducing costs, and increasing revenue
- Expertise in developing and leading teams, formulating strategic plans, and managing financial operations
- Successfully directed HR/Payroll, Marketing, Sales, and Customer Service
- Successfully Implemented performance management
- Successfully led numerous initiatives to improve team and customer satisfaction
- Exceptional communication, interpersonal, and organizational skills
VP of Marketing
TriBike Transport
01.2013 - 01.2021
- Directed the day-to-day operations of the marketing department, including budgeting, resource management, and hiring/supervision of staff
- Developed and implemented comprehensive marketing plans and strategies to drive sales, customer loyalty, and brand awareness
- Established and managed relationships with key external stakeholders, including vendors, media, and PR representatives
- Created innovative campaigns to boost brand reach and recognition across all digital platforms
- Developed and managed digital and traditional marketing tactics such as SEO/SEM, content marketing, paid search, email marketing, and social media
- Conducted market research, consumer surveys, and competitive analysis to assess trends, identify opportunities, and develop insights to inform marketing initiatives
- Managed a $200,000 annual marketing budget.
Director, US Sales
ErgoBaby
08.2010 - 01.2013
- Successfully built sales team from the ground up
- Built and maintained strong relationships with key customers, partners, and internal stakeholders
- Drove process improvements and exceeded customer expectations
- Managed and led a team of highly motivated sales professionals, providing coaching and development
- Developed and implemented sales plans to ensure achievement of sales objectives resulting in $100 million sale of company
Marketing & Sales
ErgoBaby
02.2006 - 08.2010
- Developed and implemented successful marketing strategies to increase customer base and sales
- Developed and implemented trade show presence and sales team
- Conducted market research to identify target audience and potential clients
- Collaborated with other departments to ensure successful product launches
- Created and maintained relationships with key stakeholders
- Developed and maintained sales and marketing plans
- Negotiated and closed sales deals with clients
- Collaborated with marketing team members to develop marketing materials and campaigns
Education
Some College (No Degree) - Psychology
Naropa University
Boulder, COSome College (No Degree) - General Studies
University of Wisconsin - Eau Claire
Eau Claire, WISkills
- Business Operations
- Sales & Marketing
- Leadership & Team Building
- Relationship Building
- Communication
- Detail Oriented
Timeline
Executive VP
TriBike Transport
01.2021 - 11.2023
VP of Marketing
TriBike Transport
01.2013 - 01.2021
Director, US Sales
ErgoBaby
08.2010 - 01.2013
Marketing & Sales
ErgoBaby
02.2006 - 08.2010
Some College (No Degree) - Psychology
Naropa University
Some College (No Degree) - General Studies
University of Wisconsin - Eau Claire
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