Angela Maag
Fennimore
Summary
Dynamic communication and marketing specialist with a proven ability to create engaging content that drives viewership and enhances brand presence across diverse platforms. Expertise in managing multiple priorities with exceptional attention to detail and strong organizational skills, contributing to team success and innovation. Developed strategic marketing and communication capabilities in fast-paced, collaborative environments, focusing on effective campaign planning and execution. Eager to transition into a new field while leveraging transferable skills to make a meaningful impact.
Overview
4
4
years of professional experience
Work History
Marketing Manager & Specialist
Morgan Murphy Media
05.2022 - 12.2024
- Developed and executed targeted digital marketing campaigns to enhance audience engagement and drive traffic.
- Conducted thorough market research to identify trends, consumer preferences, and competitive analysis for strategic planning.
- Developed and executed daily content strategies for both social media teases and on-air newscast topicals, crafting compelling hooks and visuals designed to capture audience attention, drive tune-in, and strengthen overall brand presence.
- Collaborated closely with reporters, anchors, and producers to ensure brand messaging and tone remained consistent across all media platforms, from television to digital, resulting in a cohesive viewer experience.
- Led workflow enhancements by identifying bottlenecks, streamlining communication between creative and production teams, and introducing new tools/processes to improve turnaround time and boost campaign impact.
- Managed multi-platform promotional and content creation projects, including commercial production, station initiatives, and cross-promotional campaigns, ensuring each piece aligned with strategic goals and audience preferences.
- Served as Social Media Specialist for the station’s sister magazine, curating and producing high-performing digital content that highlighted feature stories, special editions, and advertiser collaborations—successfully increasing online engagement and expanding readership.
- Analyzed performance metrics to continuously refine strategies, adapting campaigns based on audience behavior, platform trends, and competitive insights to maximize reach and relevance.
Editor
Fennimore Times
12.2021 - 05.2022
- Reviewed and edited articles for clarity, accuracy, and adherence to editorial guidelines.
- Developed and implemented a cohesive content strategy that aligned with audience interests and current events.
- Led the end-to-end production of a 10-page weekly newspaper, overseeing content development, copyediting, layout design, and fact-checking to ensure high-quality, accurate, and engaging coverage for the local community.
- Managed and collaborated with cross-functional teams, including writers, photographers, and designers, to streamline workflows, meet deadlines, and maintain consistent editorial standards
- Directed marketing and audience engagement initiatives, creating blog content, promotional materials, and social media campaigns tailored to increase readership and strengthen the newspaper’s brand presence.
- Monitored and analyzed campaign performance, using insights to optimize content strategy, refine messaging, and implement process improvements that enhanced both audience reach and internal efficiency.
- Cultivated community relationships, ensuring content resonated with local readers while highlighting stories and events that mattered most to the audience.
Reporter
Monroe Times
05.2021 - 12.2021
- Researched and reported on local events, crafting compelling narratives that informed and engaged the community.
- Produced daily news articles under tight deadlines, ensuring timely and relevant coverage of breaking stories.
- Produced engaging local news stories while designing and delivering dynamic 12-page biweekly print layouts, combining compelling visuals, clear storytelling, and tight deadlines to captivate readers.
- Managed social media presence and digital branding, creating impactful blog posts, social campaigns, and promotional materials that extended the reach of print content and strengthened audience engagement.
- Leveraged analytics and performance metrics to refine content strategy, optimize storytelling across platforms, and ensure a cohesive brand voice in both print and digital channels.
- Coordinated cross-platform workflows, collaborating with photographers, editors, and designers to seamlessly integrate print and digital initiatives while maintaining consistency and quality.
- Enhanced community engagement, ensuring coverage highlighted the stories, events, and issues most relevant to local readers, both in print and online.
Education
Bachelor of Arts - Mass Communication And Journalism, Communication Arts, Psychology
University of Wisconsin - Madison
Madison, WI05-2021
Skills
- Detail-oriented researcher
- Effective written communication
- Data analysis proficiency
- Graphic design expertise
- Digital photography expertise
- Visual storytelling
- Video production expertise
- Brand development strategies
- Digital marketing
- Social media marketing
- Team leadership
- Customer relationship management (CRM)
Accomplishments
- Received “Rookie Reporter of the Year – Runner Up” for outstanding performance as an entry-level reporter with less than 18 months of newspaper experience.
- Received “WNA Best Photo Gallery – 1st Place” for producing the top photo gallery recognized for exceptional content, composition, technical quality, reader impact, and effective use of captions.
- Received “WNA Best Photo Gallery – 2nd Place” for creating a high-impact photo gallery demonstrating strong composition, technical quality, and storytelling through images.
- Received “WNA General News Photo – Honorable Mention” for capturing an impactful, well-composed photograph of a scheduled or organized event.
- Received “WNA General News Story – Honorable Mention” for excellence in reporting on a planned event, recognized for writing quality, significance, and thoroughness.
- Received “WNA Newspaper of the Year – 1st Place” for contributing to the award-winning overall performance of The Monroe Times.
- Received “WNA Spot News Photo – Honorable Mention” for excellence in capturing a compelling, unscheduled spot-news moment.
- Received “WNA Visual Storytelling – 1st Place” for outstanding use of photography and graphics to convey a story with strong impact, creativity, and originality.
- Received “Website Journalism Award – 3rd Place” for leading the editing of one of Wisconsin's top three journalism websites.
Timeline
Marketing Manager & Specialist
Morgan Murphy Media
05.2022 - 12.2024
Editor
Fennimore Times
12.2021 - 05.2022
Reporter
Monroe Times
05.2021 - 12.2021
Bachelor of Arts - Mass Communication And Journalism, Communication Arts, Psychology
University of Wisconsin - Madison