Angela Marcaccio
Charlotte,NC
Summary
Motivated marketing professional with experience developing and executing results-driven marketing strategies that drive business growth. Proficient in creating impactful marketing campaigns that enhance brand visibility, increase market share, drive customer loyalty, and show ROI. Multifaceted Marketer with 12 years of experience writing, editing, and researching broad range of content. Knowledgeable in online content design, project coordination and configuration management.
Overview
16
16
years of professional experience
Work History
Marketing Content Manager
ProMach
01.2023 - Current
- Execute content marketing strategies at corporate marketing team
- Responsible for amplifying 47 product brands business initiatives while positioning ProMach brand as industry experts through dynamic and results focused content
- Develop and launch content campaign strategies that drive brand awareness, increase website traffic, and generate leads
- Manage creation and successful companywide launch of internal communication platform for education with 70% companywide adoption rate
- Oversee development and campaign launch of marketing materials, videos, landing pages, YouTube page, social media ads, and email newsletters
- Collaborated with cross-functional teams, such as sales, web and SEO developers, to ensure alignment of content with brand guidelines, user experience, and SEO strategies
- Implement and manage content distribution strategies, including social media scheduling, email marketing campaigns, and partnerships with influencers or industry publications
- Monitor and analyze KPIs to measure effectiveness of content, such as web traffic, conversion rates, and engagement
- Manage and maintain consistent brand voice and tone across all content assets, ensuring adherence to brand guidelines
- Develop and launch Market Solutions verticals and Niche market campaigns in collaboration with sales
- Manage Core Competency Video series production at customer sites nationwide
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Approved, reviewed and edited content flowing to website, approving over 100 pieces of content per year across blog network, website landing pages, case studies, and white papers
- Revamped email marketing strategies to increase open and click through rates by 80%
- Used content management system to analyze user engagement and website traffic metrics.
Marketing Specialist
ProMach
01.2018 - 01.2023
- Design and send monthly newsletter via Pardot, 90% average open rates, 10% average CTR
- Produce engaging and persuasive copy for marketing materials, including landing pages, ad and website copy, pre- and post- tradeshow promotions
- Develop social media content and manage content cadence, grew followers across LinkedIn 32% YOY
- Design and manage ad creatives and campaigns across social media platforms resulting in lead assignments to sales
- Collaborate with marketing teams across 47 brands to amplify content to corporate accounts and aid in content development
- Conduct market research and competitor evaluation to develop content gaps and market solutions opportunities
- Create and manage content calendar to ensure timely and consistent delivery of high-quality content across various channels, including weekly blog posts, social media, email campaigns, and website content
- Collaborate closely with sales teams across product brands during tradeshows and events to produce live videos from show floor
- Identified appropriate marketing channels and target customers for campaigns.
- Tracked key metrics and developed spreadsheets and data models.
- Maintained high level of understanding of industry standards and trends.
- Used market analysis and metric tools to increase key audience by [Number]%.
- Monitored trends in social media, industry, and competitive landscape to create new material.
Copywriter
Angela Marcaccio Marketing
01.2008 - Current
- Copywriting for local and national businesses focused on strong call to actions to get readers to take action
- Social media writing and posting for local deli resulting in 40% YOY increase in followers
- Blog writing for personal finance wealth management company
- Website, Psychology Today, copy re-write and re-brand launch for local health provider
- Newsletter sequence writing for distribution list of 4,000 for manufacturing firm
- Social media writing and posting for local lumber company to increase website engagement and social media following grew follower account 50% YOY
- Produced original, creative content for promotional advertisements and marketing materials.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Authored online display ads, providing click conversion rates of [Number]%.
Education
MS - Marketing
Johns Hopkins University
Baltimore, MD05.2025
BA - Public Relations And Marketing
Rhode Island College
Providence2008
Skills
- Marketing Strategy Development
- Brand Management
- Digital Marketing (SEO, SEM)
- Team Leadership and Management
- Market Research and Analysis
- Budgeting and Financial Analysis
- Content Creation and Copywriting
- Data Analytics and Reporting
- Salesforce, Pardot
- Project Management
- Google Analytics
- Adobe Creative Suite
Timeline
Marketing Content Manager
ProMach
01.2023 - Current
Marketing Specialist
ProMach
01.2018 - 01.2023
Copywriter
Angela Marcaccio Marketing
01.2008 - Current
MS - Marketing
Johns Hopkins University
BA - Public Relations And Marketing
Rhode Island College
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