Angela Monteagle

• Develop strategic marketing/branding initiatives and long term goals for six brands within True Ventures Group portfolio:

True Care Home Care, New York (9 offices)

Andrea’s Angels Home Care, Colorado (2 offices)

Renaissance Home Care, Pennsylvania (2 offices)

Swift Urgent Care, New York (2 clinics)

Pod Health, Remote Patient Monitoring and Telehealth

New York (1 office)

Momentum Centers, Adolescent Mental Health Clinic

(1 in-patient house)

• Rebranded home care brands in collaboration with in-house Art Director
• Rebranded Swift Urgent Care in collaboration with external agency
• Developed brand, logo ideation, and brand voice with in-house team for new business, Momentum Centers
• Develop marketing materials and assets (for B2C and B2B) to support lead generation and patient acquisition and retention KPIs
• Support digital team to develop integrated campaigns including social, Google, display, and email marketing to generate leads
• Create patient journey roadmaps to understand lifecycle experience and LTV
• Develop engaging employee materials and communications to improve employee retention
• Established performance goals for department and provided methods for reaching milestones
• Lead and mentor team of nine marketing professionals
• Key achievement: Created new brand for new business, from ideation to implementation of mission, vision, values, brand archetype, voice, SWOT, credo, logo, color palettes

• Responsible for marketing six blood centers within Enterprise group, in 13 states ( NY, NJ, CT, PA, DE, MD, VA, KS, MO, NE, MN, WI, RI), consisting of 53 donor centers
• Develop strategic marketing plans that appeal to global audience for acquisition and retention of donors, increase their frequency and convert donors to special collections; including marketing automation to improve donor lifecycle experience
• Optimized digital and traditional strategies to increase brand recognition and achieve KPIs
• Created and managed marketing budget, ensuring maximized ROI
• Developed all-new reporting tools and dashboard
• Identified opportunities to improve business process flows and productivity.
• Wrote press releases to increase brand visibility and was media point of contact for comments, radio and TV interviews.
• Led and mentored team of eleven marketing professionals
• Key achievement: Refreshed brand across all six divisions for modern and cohesive identity under Enterprise umbrella, developed new marketing strategies to improve ROI and change donor behavior, increased donor frequency from 1.65 times per year to 1.86 for blood donors and 2.52 times per year to 3.33 times per year for platelet donors

• Strategic development and execution of digital, traditional and social campaigns
• Analytical reporting and data segmenting to identify opportunities (using Google Analytics and internal reporting systems)
• Directed traffic growth strategies, SEO, SEM (Google AdWords), content distribution, email marketing (delivering approx. 1.7M/annum) and trackbacks
• CRM management
• Management of annual budget of AUD$5.3 million (revenue) and AUD$800,000 (expenses)
• Acquisition management including media buying and above/below line channels
• Management of website and user experience
• Lead and mentored two staff
• Key achievement: Negotiated change in digital agency to improve ROI and increased response rate by 33%. Increased Facebook followers by 35% in one year

• Developed and executed re-brand and marketing strategies (traditional and digital) and translated into collateral and go-to-market initiatives
• Created engaging social campaigns
• Liaised with sales, clinical, and management teams to develop solutions and accomplish shared objectives

• Led and mentored 20 staff (including hiring), to build cohesive and driven team
• Analysis of qualitative and quantitative data from commercial/business perspective to ensure delivery of KPIs
• Implemented marketing campaigns efficiently and effectively in center
• Implemented process improvement (including lean processes) to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
• Management of annual expense budget of AUD$2 million
• Promote service excellence culture whilst supporting efficient, sufficient and timely provision of safe blood and blood products
• Key achievement: Increased team morale from 56% to 94% in first year of leading team.

• Develop strategic marketing plans and initiatives that appeal to global audience to increase diversity in blood donors
• Develop and deliver digital and traditional campaigns to acquire and retain donors, locally, state-wide and nationally
• Analytical reporting post campaign and data segmentation to identify opportunities
• Wrote press releases to increase brand visibility and was media point of contact for comments, radio and TV interviews.
• Key achievement: 2013 Developed state-wide merge of mobile collection centers from over 600 sites to approx. 200 sites, working with key stakeholders to introduce strategic collection planning—first in country. Thereby winning 2013 Employee Awards Program for Collaboration.

• Developed and implemented marketing/public relations strategy to raise organization’s profile
• Managed brand and create marketing collateral
• Wrote and distributed press releases to increase brand visibility

• Developed and implemented marketing and PR strategy for global audience
• Managed brand and created go-to-market collateral and corporate communications in start-up environment
• Managed and updated website
• Wrote and distributed press releases to increase brand visibility
• Event organization and management of booths at industry events and trade shows
• Key achievement: Brand refresh of collateral look and feel

• Developed and implemented marketing strategies, promotions and events to enhance brand to appeal to third-party physicians and Visiting Medical Officers (VMOs) aligned with hospital
• Wrote and designed marketing collateral, promotions and campaigns for hospital departments, developed external collateral, and supported VMOs marketing needs
• Managed organization and production requirements of all publishing/collateral requests for private and public hospitals
• Key achievement: Managed official opening of new Mater Mothers Hospital, 230 bed tertiary hospital with Neonatal Critical Care Units which includes intensive care, high dependency and special care cots (largest in Queensland)

Event Center Coordinator:

• Developed and implemented marketing and PR strategies to build Event Center brand
• Analyzed profit and loss and report on ROI
• Created and managed new website
• Key achievement: Brand refresh of all marketing material and collateral, commissioned new website

Marketing Coordinator:

• Developed marketing plans to increase ticket sales for raceday attendance (patronage ranged from 2,000 to 30,000)
• Coordinated raceday events, including: entertainment (live bands/celebrity hosts), fashions on the field, competitions, lawn parties and pamper zones
• Prepare sponsorship contracts and deliver in-kind sponsorship
• Manage and update website
• Wrote press releases and managed media contacts
• Key achievement: Coordinated marketing efforts to achieve largest raceday attendance in history of club (at time) - 30,000 patrons.