Angela Porcelli
Hawley,PA
Summary
Career marketer with 20 years of experience, excellent management and communication skills to coordinate multiple, concurrent projects, with a strong aptitude for increasing sales and creating engaging content.
Overview
17
17
years of professional experience
Work History
Communications Director
HEMLOCK FARMS COMMUNITY ASSOCIATION
11.2021 - 04.2023
- Planned and executed community member engagement on multi-media channels.
- Managed strategies for all email, website/app, social media, and advertising campaigns.
- Published 60+ page monthly printed newspaper.
- Built and strengthened relationships with paid advertisers.
- Developed social media presence and aligned posts to include branding and creating a voice.
- Fostered positive relationships with community members through events and education.
Marketing Director
AGING SMART, INC
01.2019 - 01.2021
- Created innovative strategies to drive new customer engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Averaged over 50 customer touch points per day.
Publisher
MACARONI KID, LLC
01.2014 - 01.2020
- Hyper-local Lifestyle Blogger targeting parents
- Worked within a multilevel approach to activating subscribers and paid advertisers.
- Devised marketing plans using digital strategies, print advertising, and word-of-mouth tactics.
- Kept all campaigns and marketing collateral in line with national branding and focused on targeted audience.
Business Development Manager
MAS MARKETING
01.2012 - 01.2014
- Established relationships with key decision-makers to promote sales sponsorship growth and retention.
- Negotiated and closed long-term agreements with clients.
- Reached out to potential customers via telephone, email and in-person meetings.
Marketing Manager
RX GLOBAL, REED EXHIBITIONS
01.2006 - 01.2009
- Created messaging, collateral materials, and promotional strategies for B2C and B2B trade shows and conferences across various industries and platforms.
- Utilized market trends, target audience statistics, and past event metrics to effectively and appropriately market events.
Education
BBA - Marketing
IONA UNIVERSITY
2001
EVENTS AND CONVENTION MANAGEMENT - Certificate
NEW YORK UNIVERSITY
2005
Certificate
META Social Media Marketing
2022
Skills
- Strategic Development
- Project Management
- Audience Building
- Sales Expertise
Additional Information
Awarded 2022 MarCom Gold Award in the Print Media | Marketing | Newspaper category.
Lead the redesign and launch of private member website, www.HemlockFarms.org.
Timeline
Communications Director
HEMLOCK FARMS COMMUNITY ASSOCIATION
11.2021 - 04.2023
Marketing Director
AGING SMART, INC
01.2019 - 01.2021
Publisher
MACARONI KID, LLC
01.2014 - 01.2020
Business Development Manager
MAS MARKETING
01.2012 - 01.2014
Marketing Manager
RX GLOBAL, REED EXHIBITIONS
01.2006 - 01.2009
BBA - Marketing
IONA UNIVERSITY
EVENTS AND CONVENTION MANAGEMENT - Certificate
NEW YORK UNIVERSITY
Certificate
META Social Media Marketing
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