Summary
Overview
Work History
Education
Skills
Certification
Certification Dates
Timeline
Generic

Angela Presti

Cleveland,OH

Summary

Performance-driven marketing professional with over 10 years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective campaigns within the targeted market.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Freelance Marketing and Brand Management Consultan

Self Employed Services
Cleveland, OH
09.2022 - Current
  • Developed innovative strategies for clients, resulting in increased revenue and business growth.
  • Streamlined internal processes to enhance team efficiency and improve overall project outcomes.
  • Conducted thorough market research and analysis, providing valuable insights for client decisionmaking.
  • Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
  • Collaborated with teams to define, strategize, and implement marketing and web strategies.
  • Implemented practices and procedures to reduce expenditures and increase savings.
  • Evaluated customer needs and feedback to drive product and service improvements.

Senior Marketing Strategist - Marketing Director

Rafih Auto Group
07.2021 - 09.2022
  • Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy through engaging events and strategic marketing initiatives
  • Continually maintained and improved company reputation and positive image in markets served
  • Oversaw creation and graphic design of all marketing images, videos, emails, and other resources used in campaigns
  • Established, initiated, and successfully executed marketing strategies based on company targets, product specifications, market data, and budget factors
  • Worked closely with graphic designer to create marketing materials designed to drive campaigns
  • Drove marketing efforts by planning and executing customer engaging events in and out of dealerships increasing brand recognition
  • Created and maintained community engagement focused culture through successful planning and execution of sponsored events benefitting local non-profit organizations within Northeast Ohio
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic
  • Devised content strategy to effectively engage target audiences
  • Wrote and distributed press releases to increase brand visibility
  • Created and managed social media campaigns to increase brand awareness and promote engagement
  • Generated sponsorships with related and partnering businesses within the community to effectively execute cost effective marketing objectives and support nonprofits
  • Created email campaigns designed to increase open and click-through rates successfully generating web site traffic, leads, and consistent communication with customers.

Operations/Marketing Manager

Robert Patrick Salon
01.2016 - 07.2020
  • Worked to continuously increase salon business through effective sales, service and operations policies
  • Grew customer numbers and boosted loyalty with strategic engagement and marketing strategies
  • Built business through commitment to excellent customer service, resulting in customer loyalty and retention
  • Promoted business through marketing initiatives and use of social media
  • Networked at various industry events to promote business
  • Assessed supplier quality to maintain tight cost controls and maximize business operational performance
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs
  • Oversaw and handled business finances, cash flow, overall business transactions, banking and accounting procedures
  • Coached and trained employees to optimize performance and achieve demanding business objectives
  • Removed outdated policies and modernized structure of salons
  • Utilized social media accounts and strategic marketing initiatives to promote business and build revenue through retail sales increasing retail numbers by more than 200%
  • Organized promotions to boost retail and service sales increasing revenue for both stylists and Salon
  • Managed sales promotions and marketing strategies on major social media sites
  • Facilitated business by implementing practical networking techniques
  • Built relationships with customers and community to establish long-term business growth.

Business Owner

Hair Nation Events
04.2009 - 06.2020
  • Founder of educational company offering local hair stylists access to world famous hair stylists through lavish educational events
  • Effectively created brand awareness within targeted audience through strategic marketing plans, brand building campaigns, press/media connections and company's social media accounts
  • Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization
  • Created and monitored promotional approaches to increase sales and profit levels
  • Oversaw preparation and management of event budgets to deliver at or below projected costs
  • Promoted adherence to client-event requirements through delegation, prioritizing and management of entire production lifecycle from concept to execution
  • Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory
  • Monitored market conditions to set accurate product pricing and take advantage of emerging trends
  • Assessed supplier quality to maintain tight cost controls and maximize business operational performance
  • Developed key operational initiatives to drive and maintain substantial business growth
  • Aligned branding initiatives and sales strategies with client goals
  • Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.

Director of Marketing and Operations

Dino Palmieri Salons & Spa
09.2012 - 01.2016
  • Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals
  • Promoted business through marketing initiatives and creative social media campaigns throughout multiple platforms
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs
  • Established long-term client relationships while developing additional opportunities through networking and referrals
  • Capitalized on social media platforms to increase market awareness and recruit stylists
  • Created and monitored promotional approaches to increase sales and profit levels
  • Worked to continuously increase salon business through effective sales, service and operations policies
  • Prepared annual budgets with controls to prevent overages
  • Developed positive, performance-based internal sales and marketing culture to include mentoring staff
  • Built relationships with customers and community to establish long-term business growth
  • Exceeded sales quotas and increased profitability through effective sales strategies and business planning
  • Built deep relationships with store managers, business owners, and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.

Director of Marketing and Business Development

Orlando Pita Inc.
05.2009 - 09.2012
  • Managed day-to-day production activities in accordance with business objectives
  • Monitored office workflow and administrative processes to keep operations running smoothly
  • Modernized and improved operational procedures to increase productivity and profitability while tightly controlling costs
  • Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results
  • Supported top-level decision-making and strategy planning, forging productive relationships with top leaders and serving as key advocate for various personnel issues
  • Served instrumental role in organization, and coordination of backstage operations during fashion shows, magazine shoots, and all other styling contracted work per specifications of clients
  • Utilized social media to expand brand awareness and gain recognition on all platforms through strategic marketing initiatives
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Transformed corporate website and social media platforms to better engage customers and promote sales
  • Utilized market trends and target audience statistics to effectively and appropriately market products
  • Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.

Education

Some College - Marketing

Youngstown State University
Youngstown, OH

Skills

  • Digital Marketing
  • Social Media Management
  • Email Marketing
  • Performance Management
  • Branding
  • Strategic Planning
  • Communication skills
  • Graphic Design
  • Project Management
  • Business Development
  • Google Analytics
  • Computer skills

Certification

  • Real Estate License
  • Driver's License

Certification Dates

  • 06/01/19

Timeline

Freelance Marketing and Brand Management Consultan

Self Employed Services
09.2022 - Current

Senior Marketing Strategist - Marketing Director

Rafih Auto Group
07.2021 - 09.2022

Operations/Marketing Manager

Robert Patrick Salon
01.2016 - 07.2020

Director of Marketing and Operations

Dino Palmieri Salons & Spa
09.2012 - 01.2016

Director of Marketing and Business Development

Orlando Pita Inc.
05.2009 - 09.2012

Business Owner

Hair Nation Events
04.2009 - 06.2020

Some College - Marketing

Youngstown State University

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Angela Presti