Angela Read Doyal (Angie Read)
Marketing & Communications Leader
Kansas City,MO
Summary
Communications professional known for strategic thinking and impactful campaign management. Adept at crafting compelling narratives that align with organizational objectives and drive engagement. A collaborative team player with strong focus on achieving measurable results and adapting to dynamic environments. Expertise in media relations and content creation. Author of five books (Angie Read)
Overview
29
29
years of professional experience
1
1
Certification
Work History
Communications Director
American Stroke Foundation
01.2024 - 01.2025
- Refined organizational branding, coordinated content calendars, campaign reporting, and cross-functional execution within a lean, hybrid team environment to ensure timely and effective delivery.
- Collaborated with internal teams and external partners to ensure alignment on messaging, goals, and strategies across all platforms.
- Spearheaded social media content development and audience engagement for stroke prevention and recovery initiatives, achieving a 7% increase in Facebook followers and a 26% boost on Instagram.
Senior Segment Marketing Manager
T-Mobile for Business
01.2022 - 01.2023
- Created and implemented business cases for key B2B brand initiatives, utilizing market dynamics, customer insights, and competitive analysis to drive campaign success.
- Partnered with cross-functional teams to develop forward-looking marketing and content strategies, aligning messaging with market demands and emerging trends to fuel business growth and product innovation.
- Directed marketing efforts to enhance brand awareness and generate leads, with a focus on complex 5G mobile technology solutions.
- Orchestrated strategy to refresh and relaunch dormant brand program, driving new leads and network trials.
Senior Communications Manager
H&R Block Inc.
01.2019 - 01.2021
- Executed PR and content strategies to bolster Block Advisors' small business brand.
- Managed earned and owned media channels, revamping storytelling approach to elevate human-interest elements.
- Analyzed performance metrics linking PR efforts to business outcomes.
- Developed varied content supporting brand narrative, including press releases and thought-leadership materials.
- Led brand's social influencer program to ignite enthusiasm for brand awareness initiatives, co-managed agency collaborations to realize departmental objectives.
- Spearheaded brand relaunch as founding member of integrated marketing team; delivered over 300K new small business clients and exceeded plan by 19%.
- Notably achieved 500K+ website visits during tax season 2021.
- Syndicated compelling PR content to drive substantial website traffic, fulfilling half of marketing goal for business unit.
- Enhanced editorial strategy by overseeing Twitter News account and contributing to LinkedIn brand page activities.
Vice President of Growth Insight
Barkley
01.2017 - 01.2018
- Utilized cultural insights and expertise in Gen Z demographics to drive new business development and enhance corporate strategy.
- Demonstrated exceptional corporate communications and leadership abilities by presenting insights about Gen Z marketing to diverse audiences.
- Co-authored and published 'Marketing to Gen Z: The Rules for Reaching This Vast – and Very Different – Generation of Influencers.'
- Spearheaded marketing efforts for book 'Marketing to Gen Z,' overseeing all promotional activities, including digital and social media campaigns, while managing development of a dedicated Gen Z landing page.
- Cultivated strong organizational framework and delivered journalism leadership by guiding content creation and narrative development.
Vice President, Senior Vice President and Partner
FleishmanHillard
01.2007 - 01.2016
- Facilitated celebrity and influencer integrations, generating impactful engagements for brands, such as Hallmark Cards, The National Association of Insurance Commissioners, Dearfoams, Burns and McDonnell, and Foot Petals.
- Managed national media relations to secure placements in major outlets, including USA Today, Parade, and FoxNews.com.
- Responded effectively to communications RFIs/RFPs, contributing significantly to new business acquisition through persuasive presentations.
- Oversaw multi-million-dollar account budgets to maximize office profitability with minimal write-offs.
- Led high-performing account teams to deliver measurable outcomes across diverse projects, including integrated marketing, national public relations initiatives, strategic brand sponsorships, and social media influencer campaigns.
- Spearheaded Hallmark's Shoebox comedy card campaign, grand red-carpet event at The Improv in LA with host Rob Riggle, engaging celebrity guests and performers.
- Guided celebrity PR negotiations for Hallmark Cards featuring Demi Lovato, Cody Simpson, Brooke Burke, and more, cultivating high-impact promotional programs.
- Integrated celebrity and influencer partnerships for The National Association of Insurance Commissioners with Amy Grant, Rita Moreno, and Kimberly Williams-Paisley.
- Achieved recognition from Public Relations Society of America and International Association of Business Communicators for excellence in strategic communication.
- Promoted to Partner with FleishmanHillard, reflecting leadership and expertise within the firm.
Manager, Branded Entertainment
Sprint
01.1996 - 01.1999
Entry-level roles
FleishmanHillard
01.1996 - 01.1999
Education
Master of Arts - Public Communication and Performing Arts Management
American University
Washington, DCBachelor of Arts - Music (oboe)
Arizona State University
Tempe, AZSkills
Strategic Communication Planning
Public Relations / Media Relations
Audience Engagement & UX
Creative Problem Solving
Storytelling & Narrative Crafting
Content Creation & Distribution
Team leadership skills
Social media strategy
Certification
Communicating for Impact, McKinsey & Company, 06/01/21
Timeline
Communications Director
American Stroke Foundation
01.2024 - 01.2025
Senior Segment Marketing Manager
T-Mobile for Business
01.2022 - 01.2023
Senior Communications Manager
H&R Block Inc.
01.2019 - 01.2021
Vice President of Growth Insight
Barkley
01.2017 - 01.2018
Vice President, Senior Vice President and Partner
FleishmanHillard
01.2007 - 01.2016
Manager, Branded Entertainment
Sprint
01.1996 - 01.1999
Entry-level roles
FleishmanHillard
01.1996 - 01.1999
Bachelor of Arts - Music (oboe)
Arizona State University
Master of Arts - Public Communication and Performing Arts Management
American University