Angela Reynolds
Chandler,AZ
Summary
Results-driven leader in Digital and Segment Marketing with a proven track record of developing and executing innovative marketing strategies. Exceptional written communication skills, adept at crafting compelling narratives to engage target audiences. Experienced in inspiring and mentoring teams, fostering collaborative and high-performing work environments. Accomplished story-teller, confidently presenting ideas and strategies to diverse audiences. Committed to driving growth and enhancing brand awareness.
Overview
19
19
years of professional experience
Work History
Commercial Marketing Manager
T-Mobile
04.2023 - Current
- Revitalized T-Mobile for Business rate plan portfolio, boosting revenue and securing a competitive edge.
- Spearheaded 44 promotional offers per quarter and new product launches, coordinating cross-departmental efforts from concept development to post-launch analysis, driving significant revenue increases.
- Optimized eCommerce solutions by enhancing promotion representation in web portals, improving sales and operational efficiencies.
- Measured marketing program effectiveness through regular KPI monitoring, ensuring continuous improvement.
- Partnered with sales teams and leadership to expand the digital suite of solutions and offerings for clients, enhancing overall value.
Senior Segment Marketing Manager
T-Mobile
07.2020 - 04.2023
- Created and executed over 144 digital marketing campaigns annually, resulting in 140M touchpoints and the highest sales conversion performance for the TFB Individual Liable Segment.
- Expanded the partner marketing program from 4 to 13 vendors, significantly increasing reach across Business and Government segments while creating new campaigns into our Military and Education segments.
- Oversaw eCommerce adoption through partner marketing digital campaigns in collaboration with 13 external vendors. Negotiated contracts and managed a $7M annual marketing budget, expanding eCommerce capabilities and solution offerings to clients. Monitored eCommerce metrics to track performance and drive optimization
- Engaged in cross-functional collaboration with key stakeholders to develop a robust go-to-market strategy and ensure successful launch of new offers and products.
- Managed business performance, monitored results, prepared contingencies and executed in a fast-moving, competitive environment.
Sr Strategy Segment Lead
Sprint
05.2019 - 07.2020
- Rebranded and launched Sprint Perks, successfully converting an employee discount program into a highly profitable revenue generating initiative.
- Set communication strategy, developed marketing materials and sales enablement resources as well as conducted training and facilitated monthly meetings for a 110+ person nationwide team.
- Created the email marketing campaign strategy for the partner channel.
- Supported segment strategy integration team to ensure senior executives on both sides of the T-Mobile/Sprint merger understood program business cases, marketing strengths and opportunities to maximize customer experience and revenue.
- Identified new business opportunities by conducting thorough market research and analysis.
- Streamlined processes for increased efficiency, enabling faster response to market changes and customer needs.
Marketing Automation Manager
Sprint
01.2017 - 05.2019
- Drove significant expansion of partner marketing program broadening reach into Fortune 1000 companies
- Successfully orchestrated several high-impact sweepstakes email campaigns that garnered widespread attention leading to a substantial increase in web traffic and sales leads.
- Negotiated and executed annual contracts of $6M with marketing vendors and agencies.
- Developed annual marketing calendars and plans for each partner outlining KPI's and objectives to achieve desired outcomes.
- Reviewed and approved all email marketing campaigns and custom marketing creation requests ensuring alignment with brand standards.
Senior Strategic Planner
Sprint
02.2016 - 01.2017
- Developed program strategy, including headcount, team / individual segment focus, and new lines of business to pursue.
- Successfully implemented a pioneering Omni-Channel marketing program in May 2016, resulting in a 46% increase in quarterly sales.
- Effectively mentored and managed a diverse marketing team of over 130 individuals nationwide, driving performance and professional development.
- Collaborated with area presidents to define and execute growth strategies tailored to each region and segment, ensuring achievement of growth and profitability targets.
- Led the recruitment and training of a telesales outbound calling team, generating leads and executing marketing campaigns, which contributed to a 26% month-over-month sales growth.
Senior Manager, West Region Marketing
Sprint
02.2007 - 02.2016
- Managed and mentored a team of two area managers and 20 quota bearing account managers across 15 states.
- Designed strategic marketing campaigns, including print and web advertising, email, social media, and event sponsorships,
- Created and implemented a social media marketing concept that increased customer engagement and sales resulting in a 46% increase in handset sales and a 33% increase in accessory sales in our stores.
- Reviewed quarterly marketing calendars and plans and allocated and tracked spend ensuring ROI KPI's were met.
- Awarded Circle of Excellence in 2012 - top 1% of sales organization.
Wireless Development Manager-Enterprise Accounts
Sprint
10.2005 - 02.2007
- Managed Transportation Vertical individual liable sales nationwide for Enterprise and Strategic accounts.
- Negotiated long-term marketing agreements with key accounts leading to business growth and a 75% increase in individual liable sales in the segment.
- Planned and executed email campaigns, flyer creation, event sponsorships and tradeshows that significantly contributed to growing our relationships in the Transportation segment, and also increasing our sales and exceeding key targets.
Education
Incomplete - Liberal Arts And General Studies
Thomas Nelson Community College
Hampton, VASkills
- eCommerce Strategy
- Marketing Strategy & Business Development
- CRM Management
- Marketing Analytics
- Team Leadership & Development
- Operational Efficiency Optimization
Timeline
Commercial Marketing Manager
T-Mobile
04.2023 - Current
Senior Segment Marketing Manager
T-Mobile
07.2020 - 04.2023
Sr Strategy Segment Lead
Sprint
05.2019 - 07.2020
Marketing Automation Manager
Sprint
01.2017 - 05.2019
Senior Strategic Planner
Sprint
02.2016 - 01.2017
Senior Manager, West Region Marketing
Sprint
02.2007 - 02.2016
Wireless Development Manager-Enterprise Accounts
Sprint
10.2005 - 02.2007
Incomplete - Liberal Arts And General Studies
Thomas Nelson Community College