Angela Roher
Parrish,FL
Summary
Accomplished senior living executive with 25 years of leadership experience in community operations, financial management, and resident engagement. Adept at driving occupancy growth, ensuring regulatory compliance, and cultivating high-performing teams. Certified Director of Assisted Living (CDAL) with a proven record of enhancing financial performance and operational efficiency. Recognized for strategic vision, innovative problem solving, and fostering meaningful connections with residents, families and staff.
Overview
26
26
years of professional experience
1
1
Certification
Work History
EXECUTIVE DIRECTOR
Freedom Plaza
02.2020 - Current
- Direct Operations of a 140-acre with 426 independent living (IL) apartments, 83 assisted living (AL) apartments, 28 memory care (MC) apartments, 113 skilled nursing (SNF) beds, and an 18-hole executive golf course.
- Focus on continued IL occupancy growth through increased sales and operational focus on voluntary attrition. The community netted 5 apartments of IL occupancy in Q4 of 2025 and is on track to do the same in Q1 of 2026.
- Sustaining AL & MC occupancy of > 95%.
- Driving consistent SNF occupancy and payer mix through appropriate referral management, business development, and preferred provider status.
- Present comprehensive annual operating budgets and financial performance reports to divisional leadership.
- Improved overall resident satisfaction score from 79 to 85 on 2025 survey. Continued focus on resident satisfaction through execution of action plan.
- Employee satisfaction score from 3.9 in 2020 to 4.08 in 2022 to 4.19 in 2024. The Holleran mean was 3.97 in 2024.
ASSOCIATE EXECUTIVE DIRECTOR
Freedom Plaza
03.2018 - 02.2020
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EXECUTIVE DIRECTOR
AL & MC
01.2017 - 03.2018
Director of Financial Services
Freedom Plaza
Sun City Center, FL
08.2008 - 01.2017
Cash Applications Manager
WellCare
Tampa, FL
04.2008 - 08.2008
Director of Accounts Receivable
Asbury Communities
Frederick, MD
06.2001 - 04.2008
Staff Accountant
Padden, Guerrini, & Associates
Camp Hill, PA
06.2000 - 06.2001
Education
MASTER'S DEGREE -
University of Maryland Global Campus
01-2006
BACHELOR'S DEGREE - undefined
Shippensburg University
01-2000
Skills
- Strategic Leadership & Operational Management
- Senior Living Expertise
- Financial Oversight & Budget Development
- Regulatory Compliance
- Resident & Employee Engagement
- Sales Leadership & Occupancy Growth
Certification
- Certified Director of Assisted Living
- CORE Certified
- The Dale Carnegie Course: Skills for Success
- LCS Splash Program
- LCS Operations Council
- LeadingAge Southeast - At Large Trustee Board Member
- LCS Executive Director Mentor
Timeline
EXECUTIVE DIRECTOR
Freedom Plaza
02.2020 - Current
ASSOCIATE EXECUTIVE DIRECTOR
Freedom Plaza
03.2018 - 02.2020
EXECUTIVE DIRECTOR
AL & MC
01.2017 - 03.2018
Director of Financial Services
Freedom Plaza
08.2008 - 01.2017
Cash Applications Manager
WellCare
04.2008 - 08.2008
Director of Accounts Receivable
Asbury Communities
06.2001 - 04.2008
Staff Accountant
Padden, Guerrini, & Associates
06.2000 - 06.2001
BACHELOR'S DEGREE - undefined
Shippensburg University
MASTER'S DEGREE -
University of Maryland Global Campus