Advertising Account Executive
Landmark Community Newspapers/The News-Enterprise
07.1983 - 10.2002
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Helped customers in determining design and layout of sold and spec ads.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales .
- Made outbound calls to existing customers to upsell advertising packages.
- Directed creative aspects of advertising campaigns.
- Devised strategies to perform at required goal level and achieve monthly quota.
- Built strong client relationships and provided high value-adding services, resulting in increased company market share.
- Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.