Advertising Account Executive Landmark Community Newspapers/The News-Enterprise
07.1983 - 10.2002
Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
Developed strong relationships with advertisers and negotiated pricing following established procedures.
Helped customers in determining design and layout of sold and spec ads.
Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales .
Made outbound calls to existing customers to upsell advertising packages.
Directed creative aspects of advertising campaigns.
Devised strategies to perform at required goal level and achieve monthly quota.
Built strong client relationships and provided high value-adding services, resulting in increased company market share.
Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
Show Description