Angela Salido
Bend
Summary
Dynamic retail shop owner and former marketing director with over 15 years of experience in business operations and project management. Skilled in training teams, optimizing inventory, community engagement and executing marketing strategies that drive sales and enhance customer satisfaction.
Overview
14
14
years of professional experience
Work History
Retail Shop Owner
Outside In
Bend, OR
01.2017 - Current
- Mange daily operations to ensure efficient workflow and customer satisfaction.
- Develop and implement marketing strategies to increase store visibility and sales.
- Manage inventory levels, optimizing stock turnover and reducing waste.
- Train and mentor staff on product knowledge and customer service best practices.
- Analyze sales data to identify trends and adjust strategies accordingly.
- Establish vendor relationships, negotiating contracts to secure favorable terms and maintain healthy relationships.
- Enhance store layout and merchandising for improved customer experience and engagement.
- Facilitate community outreach initiatives and events to strengthen brand presence locally. Held several fundraising events to benefit the local community.
- Maintain accurate financial records, including sales reports, expense tracking, and budget management.
- Develop loyal customer base by consistently delivering high-quality products and personalized service.
- Address customer complaints effectively, resolving issues quickly to maintain overall satisfaction levels among clientele.
- Evaluate employee performance regularly, offering constructive feedback and opportunities for professional development when needed.
- Hire train, and supervise a team of employees, fostering a collaborative work environment focused on achieving store goals.
- Adapt business strategy in response to changing market conditions or consumer preferences, demonstrating a proactive approach to managing the shop's overall success.
- Organize successful promotional events to generate increased foot traffic in the store, leading to higher sales conversions.
Marketing Director
Picky Bars
Bend, OR
06.2014 - 10.2017
- Led cross-functional teams in executing multi-channel campaigns, driving product awareness and sales growth.
- Facilitated and rolled out major rebranding campaign.
- Created and managed sponsored athlete program.
- Cultivated partnerships with influencers and key stakeholders, enhancing brand credibility and reach within target markets.
- Oversaw digital marketing efforts, including SEO/SEM, email campaigns, and social media strategy to maximize online presence.
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Directed trade show participation, maximizing exposure for company products and services.
- Negotiated major contracts and facilitated nation wide launch into chain stores.
Marketing Manager
FootZone
Bend, OR
06.2012 - 06.2014
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Increased brand awareness by developing and implementing strategic marketing campaigns including creating an event program.
- Managed run groups, events and speaker series. Worked closely with athletes and brands to ensure successful professionally run events.
Education
Bachelor of Arts - American History
University of California, Davis
Davis, CA2006
Skills
- Networking and partnerships
- Business operations
- Marketing experience
- Community engagement
- Project and event management
Timeline
Retail Shop Owner
Outside In
01.2017 - Current
Marketing Director
Picky Bars
06.2014 - 10.2017
Marketing Manager
FootZone
06.2012 - 06.2014
Bachelor of Arts - American History
University of California, Davis