Angela Sims
New York,NY
Summary
Proven marketing leader, adept in strategic planning and brand management. Excelled in enhancing product launches and promotions through excellent communication and teamwork, achieving significant market penetration. Demonstrated adaptability by spearheading innovative digital marketing campaigns, leading to improved lead conversion rates.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Audience Manager
Capital Group
10.2022 - Current
- Developed and implemented go-to-market strategies to facilitate product enhancement launches, promotions to protect and grow small retirement plan business.
- Launched innovative digital marketing campaigns that achieved goals for increased website traffic, lead generation and financial advisor engagement.
- Enhanced positioning of small retirement solutions through comprehensive market research and competitor analysis.
- Lead annual strategic planning for our small market workplace retirement business.
- Collaborated with cross-functional distribution, product and internal marketing teams to ensure consistent branding and integrated messaging across all channels.
- Enhanced positioning of small retirement solutions through comprehensive market research and competitor analysis.
- Produced comprehensive sales enablement materials encompassing digital assets and literature content to address the effects of legislative shifts such as SECURE 2.0 and state sponsored retirement plans.
- Penetrated new segments such as small businesses through use of strategic marketing initiatives.
- Improved lead conversion rates by conducting A/B tests on email campaigns, landing pages, and calls to action.
- Launched innovative digital marketing campaigns that achieved goals for increased website traffic, lead generation and financial advisor engagement.
- Lead agile delivery team in preparation of marketing copy, images, videos, emails, and other collateral.
Senior Audience Specialist
Capital Group
04.2022 - 10.2022
- Streamlined communication processes, leading to improved collaboration between marketing and key product and sales stakeholders.
- Coordinated cross-functionally to align small retirement plan marketing objectives with institutional retirement strategic priorities.
- Tracked key performance indicators to measure success of retirement plan solutions marketing campaigns.
- Spearheaded initiatives to refresh the brand identity and messaging of our small retirement solution, successfully resonating with target audiences.
- Enhanced efficiency in developing and delivering marketing collateral for effective sales and product support.
Senior Delivery Lead
Capital Group
04.2021 - 04.2022
- Streamlined marketing project delivery timelines by implementing agile methodologies, significantly enhancing team productivity and stakeholder satisfaction.
- Cultivated culture of innovation within marketing delivery team, encouraging exploration of new ideas and approaches to problem-solving.
- Established effective communication channels with stakeholders to ensure transparency and alignment of expectations.
- Adapted quickly to unexpected challenges or obstacles encountered during project execution, devising creative solutions without compromising objectives.
Delivery Lead
Capital Group
02.2019 - 04.2021
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
Executive Assistant
Capital Group
07.2016 - 02.2019
- Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed.
- Supported executives in decision-making processes by conducting research and presenting findings in clear formats.
- Enhanced productivity by organizing schedules, travel arrangements and coordinating accommodations for executives.
- Provided value by assisting with development of press releases, project management and other deliverables.
Regional Sales Assistant
Forysthe Technology
03.2010 - 06.2016
- Kept up-to-date records of daily sales activities, monitoring progress towards individual goals.
- Created and maintained reports, documents, and presentations to assist with administrative support.
- Collected and maintained file of receipts to coordinate expense report submission.
- Streamlined sales processes with efficient data entry and management of client information in the CRM system.
- Maximized time management skills to achieve multiple tasks under strict deadlines without compromising quality or attention to detail in daily responsibilities.
- Leveraged CRM system to generate reports and analytics related to sales activities and revenue data.
Marketing Coordinator
Mikimoto America
01.2008 - 01.2009
- Collaborated with fashion stylists to facilitate product placement opportunities in films, major editorial publications and red carpet events.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Tracked and reported on marketing campaign responses.
- Organized logistics for marketing strategy meetings.
Product Development Specialist
Mikimoto America
08.2006 - 01.2008
- Created visual trend, inspiration boards to drive fresh design concepts for new jewelry collections.
- Gathered quotes, created jewelry mold prototypes and arranged raw materials shipments to meet tight production deadlines.
- Implemented effective quality assurance measures, ensuring high standards for end jewelry pieces.
- Collaborated with Research and Development and Marketing from development to product launch to achieve milestone deadlines.
- Coordinated final photography and marketing materials for each jewelry collection.
- Conducted market research to understand competitive landscape, customer needs and identify potential opportunities.
Education
Bachelor of Science - Business Management
SUNY Empire State College
Saratoga Springs, NYSkills
- Complex Problem-Solving
- Strategic Planning
- Adaptability and Flexibility
- Excellent Communication
- Brand Management
- Teamwork and Collaboration
Accomplishments
- Lead global team of over 2,000 Capital Group associates to amplify diverse perspectives, foster a sense of belonging and make meaningful impacts on historically underrepresented communities.
Global Co-Lead, Capital Associates of African Descent
Certification
- Certified ScrumMaster (CSM)
Timeline
Audience Manager
Capital Group
10.2022 - Current
Senior Audience Specialist
Capital Group
04.2022 - 10.2022
Senior Delivery Lead
Capital Group
04.2021 - 04.2022
Delivery Lead
Capital Group
02.2019 - 04.2021
Executive Assistant
Capital Group
07.2016 - 02.2019
Regional Sales Assistant
Forysthe Technology
03.2010 - 06.2016
Marketing Coordinator
Mikimoto America
01.2008 - 01.2009
Product Development Specialist
Mikimoto America
08.2006 - 01.2008
Bachelor of Science - Business Management
SUNY Empire State College