Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Angela Slade

Arlington,Virginia

Summary

Well-connected, self-starter and seasoned wine marketing communications executive with a proven track record of growing brand awareness and increasing sales for domestic and international wineries in the US market. Decisive and focused with expertise in corporate communications, team leadership, digital solutions, brand and category growth, and complex problem-solving. Raised in Napa Valley and professional life dedicated to the wine industry for close to three decades, across 3 continents. Holds WSET Level 3.

Overview

28
28
years of professional experience

Work History

Vice President of Communications

Opici Wines & Spirits
10.2023 - Current
  • Elevating corporate and brand awareness by executing strategic communication campaigns and leveraging media relations.
  • Built new processes, procedures and structure for PR, Media and Events programming.
  • Managing Media Advertising strategy and budget ($1M) and industry Events contracts for 2024.
  • Introduced internal communications for enhanced employee engagement, team development, and productivity. Introduced digital weekly e-news, team messaging platform, and positive company messaging guides.
  • Secured three industry award nominations for the family proprietors and supplier partners, resulting in one award for 'Wine Executive of the Year'.
  • Developed comprehensive crisis management plans, mitigating potential reputational damage.

Vice President of Communications

Pacific Highway Wines
07.2016 - Current
  • Led Marketing & Communications department to achieve corporate growth and brand strategic goals during a period of fast-paced business development and portfolio growth (2016 to 2023).
  • Developed and executed Annual Marketing and Communications Programs for top 10 ownership and agency brands from NZ, Australia, South America, Europe and USA.
  • Developed Brand Marketing Toolkit and US Marketing PR strategy for over 30 brands, projects and line extensions since 2016.
  • Scaled media coverage over 300% since 2016 and manages PR program for consistent reviews and editorial.
  • Led direct report and ancillary team, manages 3rd party PR and Marketing service agencies, and works collaboratively with domestic and international winery marketing and executive teams. Led working group of over 30 professionals.
  • Built data architecture for company's PIM/DAM digital platform (Salsify). Leveraged software for company communications and sales leads.
  • Migrated all key marketing services to digital platforms for content accuracy and on-demand expediency. (Salsify, Insight Now, Brand Warehouse)
  • Managed annual marketing budget of $1M spanning paid advertising, events, marketing tools and account programs across ownership and agency brands.

Head of Market, The Americas

Wine Australia
07.2011 - 06.2016
  • Directed Australian Government marketing program for Australian wines imported to US, Canada and Mexico.
  • Increased winery investment into the organization by 32% and grew premium demand in on & off trade in USA and Canada - combined worth AUD $627 million in total export value.
  • Led group operations, managed team of talented industry professionals, created and delivered strategic marketing and public relations programs, executed multiple events and ensured high level community collaboration with importers, tourism, and trade partners.
  • Managed AUD $1.5 million budget.

PR & Marketing Manager

Negociants USA
07.2007 - 06.2011
  • Built a structured PR & Marketing program for family-owned, luxury Australian and New Zealand wine importer.
  • Managed digital communications, PR, trade marketing, education, events for ownership brands and agency brands.
  • Brand Award: Yalumba New World Winery of the Year. (Wine Enthusiast)

Brand Consultant

Southcorp & Self-Employed
02.2004 - 06.2006
  • Co-Wrote and Co-Managed Southcorp Wines' Australian wine education program for US distributors.
  • Brand and News content writer for Southcorp Wines.
  • Brand Consultancy and Events with Philip Shaw Wines, Slowfood SF, and Thompson International Marketing/Dr Vino.

Guest Relations Manager

Southcorp (Treasury Wine Estates)
06.1999 - 01.2004
  • Developed corporate trade Guest Relations program for international Buyers, Distributors, & Media.
  • Ideated and delivered luxury corporate wine hospitality for ownership, board members and trade executives.
  • Managed over 200 trade visits and events per year across 20 brand winery locations with $750k budget. Developed and trained global support team.

Marketing & PR Coordinator

Various - Italy
09.1995 - 01.1999
  • Thompson International Marketing -Public Relations Coordinator Rome, IT 1988-1999 Coordinated tours for US/UK wine media to key Italian wine regions; Co-hosted; Translated.
  • Frescobaldi-Luce - Marketing Intern Florence, IT 1997 (Spring & Fall) Marketing admin during the lead-up/rollout of the LUCE launch June ’97. Hospitality in Fall.
  • Oxford Institute - Language Teacher Rome, IT 1995 - 1997 TOEFL Certificate and English Language Teacher/Business

Education

Level 3 Advanced

Wine & Spirits Education Trust
Washington, DC
2019

Bachelor of Arts - Humanities

San Diego State University
1995

Skills

  • Leadership, Project Management, Supplier Relations, Business Development
  • Integrated Marketing Communications; Advertising Strategy, PR, Digital Platforms, & channel-specific Sales Programming
  • Stakeholder Communications, Insights Data Analysis, Key Messaging and Social Media
  • Events Management, Food/Wine Hospitality, Wine Education

Accomplishments

  • Garzon Managing Director Awarded 2023 'Wine Executive of the Year' (Wine Enthusiast).
  • Opici Family Nominated 2023 Person (s) of the Year (Wine Enthusiast).
  • Argento Winemaker Nominated 2023 'Winemaker of the Year' (Wine Enthusiast).
  • Pacific Highway Wines 2022 Wine Importer of the Year. (Wine Enthusiast)
  • Pacific Highway Wines ‘Fast 50 Co’ 2022 & 2021 (NC Business)
  • Giesen Hot Prospect 2016, 2017, 2020, 2021, 2022 (Shanken Impact)
  • Faustino Nominee 2022 European Winery of the Year (Wine Enthusiast)
  • Garzon 2018 New World Winery of the Year (Wine Enthusiast)

Timeline

Vice President of Communications

Opici Wines & Spirits
10.2023 - Current

Vice President of Communications

Pacific Highway Wines
07.2016 - Current

Head of Market, The Americas

Wine Australia
07.2011 - 06.2016

PR & Marketing Manager

Negociants USA
07.2007 - 06.2011

Brand Consultant

Southcorp & Self-Employed
02.2004 - 06.2006

Guest Relations Manager

Southcorp (Treasury Wine Estates)
06.1999 - 01.2004

Marketing & PR Coordinator

Various - Italy
09.1995 - 01.1999

Level 3 Advanced

Wine & Spirits Education Trust

Bachelor of Arts - Humanities

San Diego State University

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Angela Slade