Angela Watkins
Jacksonville,FL
Summary
Leader by example, innovative manager with event and fundraising experience for over ten years, focused primarily within the non-profit sector. Long-standing track record of success with building relationships in the community as well as creation & implementation of strategic objectives, increasing both efficiency and relativity.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Director of Sales and Salesforce Business Development
YMCA of Greater St. Petersburg
St. Petersburg, FL
12.2020 - 10.2023
- Responsible for $3M revenue budget
- Administrative oversight for daily operations and account management of 11,000 members
- Organized and attended community events in effort to create fiscal partnerships for program and capital funding
- Supervised quarterly public fundraising events with 50-1,000 participants, raising over $100k annually
- Assisted with design, implementation and training of Salesforce and Zoho CRMs to be used at all facilities association-wide
- Hired and trained all member service teams.
Member Experience Director
South Oakland YMCA
Royal Oak, MI
10.2019 - 03.2020
- Given new oversight of multiple departments staff and initiatives
- Ability to overhaul complete member onboarding experience
- Led task force for entire association with onboarding of new members and retention program alongside VP of operations
- Planned and executed trainings for all part time staff and new Membership Directors association-wide
Membership and Marketing Director
South Oakland YMCA
Royal Oak, MI
01.2014 - 10.2019
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Supervised all print ads, health fairs and community outreach programs while maintaining branch compliance
- Fiscal oversight of 1.6M dollar annual membership budget
- Board involvement and recruitment involving fundraising towards $80k annual campaign budget
- Developed and exceeded sales standards while providing excellent customer care
- Management of all member events and retention activities
- Increased team morale and productivity through collaboration of all departments.
Education
Bachelor of Science -
Oakland University
01.2013
Associate in Arts -
Mott Community College
01.2007
Skills
- Fundraising and Event Planning
- Fostering Community Partnerships and Engagement
- Brand Adherence and Promotion
- Talent Acquisition and Management
- Salesforce CRM platform utilization and design
- Facility and staff operations
- Budget Creation and Implementation
- Social Media Marketing and Networking
- Platform knowledge in Microsoft Office, Salesforce, Zoho, Canva, Daxko, Active, SGA, Facebook, Instagram
Certification
- Introduction to Leading Others YUSA, October 2019
- Annual Giving and Fundraising YUSA, November 2019
- AFAA Group Fitness Certification, September 2013
- Michigan State Certified Nurse Assistant March 2012
Professional Accomplishments
- Promoted from Membership Specialist to Director after 10 months.
- Expanded membership base from sixth largest branch to third largest in two years out of 10 Metro Detroit locations.
- Exceeded monthly sales goals.
- Cultivated sales team by 300% while overseeing all aspects of training and development.
- Assisted in development of group exercise program to largest in association with over 70 classes per week offered to members.
References
References Available Upon Request
Timeline
Director of Sales and Salesforce Business Development
YMCA of Greater St. Petersburg
12.2020 - 10.2023
Member Experience Director
South Oakland YMCA
10.2019 - 03.2020
Membership and Marketing Director
South Oakland YMCA
01.2014 - 10.2019
Bachelor of Science -
Oakland University
Associate in Arts -
Mott Community College
- Introduction to Leading Others YUSA, October 2019
- Annual Giving and Fundraising YUSA, November 2019
- AFAA Group Fitness Certification, September 2013
- Michigan State Certified Nurse Assistant March 2012
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